PRESENTATION

ON
AUTOMOTIVE: GAINING THE REQUIRED
EDGE

Presented by :
28. Pradeep Khanal
29. Prakash Poudel
30. Pratiksha Parajulee

Contents

Overview
Challenges faced by Automotive
manufacturers
Best practices followed by Auto
Manufacturers
Adopting best practices
Technological solutions
Benefits of using IT
Conclusions

Overview

Automotive sector designs , develops , manufactures , markets

and sells motor vehicles.

It contributes about 4% in Indias Gross Domestic Product and

5% in Indias Industrial product.

Key drivers for increasing adoption of the technology in

automotive sector are 2 Cs : Customer and Competition.

IT can be used in various sector of Automotive i.e. from data

collection to after sales service.

Many organization in India like Mahindra and Mahindra , Tata

Motors , Ashok Leyland have been gaining the required edge in
the automotive sectors.

Challenges Faced By Automotive

Manufactures

Customer Relationship Management

Core Competency Management
Software Management.
Quality Management.
Supplier and Dealer Management.

Best practices followed by Auto

Manufacturers
A.

1.

2.
3.

4.
5.

Customer
Data collection from individual
customer
Mass marketing
Customer satisfaction through value
added product
Frequent feedback from customers
After sales service

Best practices followed by Auto

Manufacturers
B.

1.
2.
3.
4.

Competitors
Use of technology in marketing.
Market leader.
Innovation , new product.
Capture data from end to end
transaction.

How they are adopting the best

practices ?
Considering the 2Cs , Indian
manufacturing are adopting following :
o Use of technology in logistics
o Spare parts management
o Real time web based system
o Product designing
o Supply chain management
o Dealer management system.

Technological solution

Provide integration of communications and

entertainment devices.
Use of latest technology in manufacturing.
Better supply chain management.
Company database management , managing
the customers , suppliers , dealers and
employees
Enhance customer relations through tailored
CRM solutions.
Web based marketing and cross selling
Strategies : Product Differentiation ,

Benefits of using IT

Reducing time to market.

Increasing efficiency.
Increased productivity and profitability.
Reducing costs.
Competitive advantage.
Market leader.
Customer retention.

Conclusions

2Cs : Customer and competitors are most

important sector to be consider for the success of
any organization.
Technology can be used in every step of
automotive manufacturer
- Logistic
- Product design
- Customer relation management
- Stock management
- Inventory management
- Marketing