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Founded 1981
Industry Automotive
Employees 6,903
Website www.marutisuzuki.com
Introduction
Maruti Suzuki India Limited is a
publicly listed automaker in India. It
is the largest automobile
manufacturer in South Asia. Suzuki
Motor Corporation of Japan holds a
majority stake in the company. It was
the first company in India to mass-
produce and sell more than a million
cars. It is largely credited for
having brought in an automobile
revolution to India. It is the market
leader in India.
board
Plant
Commissioned Capacity
Plant-1 (Gurgaon) 1983
250,000
Plant-2 (Gurgaon) 1994
140,000
Plant-3 (Gurgaon) 1999
210,000
Plant-4 (Manesar) 2006
250,000
Total
850 , 000
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• Currently 4 plants spread over 3 . 2 million
square meters ,
• Producing one car every 26 seconds
operations
The Company has identified four
major pillars of manufacturing
excellence: Safety, Quality,
Productivity and Cost. The entire
effort of Japanese best practices and
Indian innovation seek to achieve
these objectives. The Company's
engineers have deployed software
tools developed in house to adjust to
major changes in production plan with
speed and agility without
compromising productivity or quality.
performance
Market share
Major competitors
• Hyundai Motors India ltd.
• Tata Motors
• Honda
• Mahindra Renault
• Toyota
• Mitsubishi
• Ford
• GM
Future plans
The company focused on upgrading
manufacturing, increasing capacity,
launching new products at regular
intervals so as to cater to all the
segments of the Indian passenger car
market and venturing into other related
businesses like car finance, insurance
and buying and selling used Maruti cars.
Maruti's restructuring exercise helped
the company hold its market leadership
position and retain its market share.
Competitive strategies
In an effort to counter competition
from local and foreign players, Maruti
started restructuring its
operations .Maruti upgraded its
manufacturing facilities to meet the
foreign challenge with its claims of
high-end technology. It broadened its
product portfolio and expanded its
sales and service network to reach
all over India.
Submitted by :-
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Lords Centum Learning Center, Indore
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