Documente Academic
Documente Profesional
Documente Cultură
ASSIGNMENT OF
RESEARCH METHODOLOGY
CURRICULLUM
Of
MASTER OF BUSINESS ADMINISTRATION
(Sem-I)
SUBMITTED BY
Division
A
Under the Guidance of
Dr. MANISHA PANWALA
RETAIL PATRONAGE
Retail
Retail
end-user
Patronage
The
Retail Patronage
The
RESEARCH METHODOLOGY
Research questions:
What are the various features looked for in a good shopping mall by
people visiting it?
What are the features that are lacking in the retail stores according
to the people visiting it?
Primary objectives:
1)
To find out the ways to make the retail stores the most preferred destination and a one
stop shop.
Secondary objectives:
To know
To know
To know
To measure
To know
To know
the various features looked for in a good shopping mall by people visiting it.
To
it.
know the features that are lacking in the retail stores according to the people visiting
RESEARCH DESIGN
DESCRIPTIVE
RESEARCH DESIGN
Snowball Sampling.
sample size:
150 customers.
Analysis
Purchase habit
Satisfaction level
Quality level
Price charge
SERVICE PROVIDED
Store assortment
RELATIONSHIPS ESTABLISHED
WITH PURCHASE FREQUENCY
RELATIONSHIPS ESTABLISHED
SHIFTING OF THE RETAIL STORE
Age
Findings
The purchase habit of people is influenced by their visit to the retail store they
visit and also if its their first choice to buy the goods they intend to buy as
maximum of the respondents strongly agree that if they consider a store as their first
choice their purchase habit changes.
Most of the respondents are satisfied with the retail store they visit and they agree to
the fact that their satisfaction level is based on the fulfilment of the expectations they
keep with the retail store and the ability to avoid disappointment. The respondents
agree that their prefer store is an ideal store but do not strongly agree as 27
respondents strongly agree and 61 agree out of 150 respondents.
Most of the respondents agree to the good quality level where the quality level is
dependent on their expectations of quality and they also agree to the availability of
the hygienic products in the retail store they prefer, but do not strongly agree as 34
respondents strongly agree regarding the good quality rest maximum of them agree.
Maximum of the respondents agree that the price charged by the retail store
they visit is high. They agree to the statement that the average price in the store is
expensive as 62 respondents agree. They do not strongly agree to this as only 13
perceives as really expensive rest maximum i.e. 62 agrees.
Maximum respondents agrees that the retail store they visit offers them wide
range of products as 65 out of 150 agrees to this and also they find that the store
sells new products and hence they have some new alternatives with them to
compare with where 59 respondents agree to this.
There is no association between the age and the purchase frequency but out of
113 respondents between the age of 20-30 years visit their preferred store
maximum i.e. 34 respondents visit the store for one time in a month followed by
two times in a month and once in a week and maximum of the respondents of age
group 30-40 and above 40 years also visit their preferred retail store once in a
month.
There is association between the monthly income and the purchase frequency.
Among the dependent occupation class maximum i.e. 19 out of 63 visit the
preferred retail store for 2 times in a month whereas people earning <15000 a
month ranges from once in a week to once in month as the 8 respondents out of
29 concluded. Similarly maximum of the people with 15001-25000 and > 25000
income level prefers to visit once in a month.
There is association between the gender and the purchase frequency. Females
prefer going to the retail store more no of times compared to the males as 21
females out of 77 visit the retail store once in a week whereas only 10 males out
of 73 visit the store once in a week.
There is association between distance to the store and the purchase frequency.
The people who reside within 1 km range opt to visit the store for at least once
in a week. The people residing within two km range also opt to visit once in
week but people who reside in 3 above km prefer once or twice in a month.
There is association between age and shifting the store. The respondents
between the ages 20-30 are ready to shift their retail store if the store is not able
to fulfil their requirements but the respondents above 40 years of age are rarely
ready to shift.
There
There
CONCLUSION