CIMGLOBAL Welcomes You To

The Orientation Programme on

MICE
(Meetings, Incentives, Conferences &
Exhibitions)
BY
Bangalore Chamber of Industry and
Commerce Meeting Overview

Founder Director

Prasant Saha Chairman

& Managing Director
An MBA from West Minister College, London, he specialized in
international marketing and then went on to do a special project
on Tourism Law & Development of Tourism in Asia from the
London School of Economics (LSE).
During his stay at DTI (Department of Trade & Industries)
London; with their international division, he was handling
conferences & exhibitions for trade and industries. Spear
heading a dynamic team of professionals drawn from varied
industries, CIMGLOBAL evolved to be Indias Brand Ambassador
promoting India as a knowledge hub and a fine host to science
and technology events.

Founding Directors
Jeremy Garbett

Laurence Croneen

27 years experience

24 years experience

SVP, MD of Jack Morton Worldwide

EVP, MD of Jack Morton Worldwide

1993 - 2007
2005 - 2007
2008 - 2009
UAE

1993 - 2000 JMW Board Director

2000 - 2005 JMW MD Europe
2006 - 2009 JMW MD New York

JMW Board Director

JMW MD Europe
Action Impact MD,

Relationships:
Automotive: Vauxhall, Opel, Chevrolet, Saab, VW,
Volvo
Telecoms: Nokia, du Telecoms (UAE)
Electronics: Samsung, Tom Tom, Fujitsu
FMCG: Mars Europe, Stella Artois, Innocent
Pharma: Pfizer
Government: Lord Mayors Office, GLA, COI, 2012
Olympics,
TDIC (UAE), Dept of Health
Financial: Zurich, COLT, Eversheds

Relationships:
Automotive: Opel, Lexus, BMW, Porsche,
Hyundai
Healthcare: Pfizer, Johnson & Johnson, GSK
Financial: Citi, Lloyds TSB, UBS
Government: Department of Health, Olympics,

Jeremy has been responsible for leading a number of the

largest sustained account relationships in the
communications industry - personally producing some of
the most creative, integrated projects for many differing
audiences

Worked extensively on every Continent, and has been

responsible for some of the most innovative and
results driven communication programmes for world
leading brands and Governments.

PMs Office, Masdar (UAE)

Telecoms: Verizon, Cable & Wireless
FMCG: Mars Inc, Subway
Media: ITV, SRMG

Founder Director
Girish K J
Founding Director,
Kolot Media

A Micro Biologist from Bangalore University .

13 Years experienced in WizCraft and delieverd
about 1000 events .

Industry Overview
The Event Industry is one of the fastest
growing industries in the country
The Event Industry is expected to touch
the $768 million mark by 2013-14
Event Industry in India is poised to grow
by at least by 25% annually and is
estimated to reach $966 million by 201415.

Event Industry
Management fees of a 17.65% the service
charge that the event companies earn
The clients are charged an additional
12.36% service tax on the total billing
Pay scale in the industry is anywhere
between 10,000 to 1,00,000 per month and
beyond

Indian Economy
Ranking at No. 3, surpassed Japan
1.159 billion handsets
Vehicle sales is projected to hit 4
million by 2015

Indian Market

1.25 billion population

> 57% in the age group of 18-25.
About 500 million work force 2nd largest
Scope for new ideas and technology to be
implemented.
Disposable income has increased to over
$15 million annually

Things cant be better for the

events industry

"With a compounded annual growth of 14 per cent,

it (event management industry) is projected to be
Rs 5,000 crore by 2015 in the country," Director of
Rachnoutsav Events Academy Sanjay Kankaria told

Market Segmentation
Social Events
Wedding Planning (Wedding
Management)
Birthday Parties
Anniversaries
Get Together
Social Gathering
Fund raising for Large Clubs, Charitable
Trusts etc

Contd
Educational
Events
Education Fairs
College Events
Picnics &
Holidays
Political
Annual Sports

events

Rallies
Party Meetings

Corporate

Events

Meetings
Seminars
Conferences
Training Programs
Annual Picnics
Award Functions

Contd

Entertainment
Events

Movie Promotions
Celebrity Nights
Music Video Release
Award Nights
Sports
Fashion Shows
Beauty Pageant
Contest
Stage Shows

Exhibitions & Fairs

Property Exhibitions
Export Exhibitions
Electronic Fairs
Jobs Fair
Finance & Banking Fair

Contd

Marketing & Promotions

Ad Campaigns
Product Launches
Road Shows
Promotion Activities
Shopping Festivals etc.

Special Events (For special

needs of clients.)
Association Events

Association Events

What is an association? Managed by Volunteers

Professional, Industry, sportsetc
India hosts more than 10000 associations
Vibrant association culture
Association events increasing by the day
Driven by knowledge and business not creativity
Professional associations not very evolved with
successful revenue models
Professional Organization support provided by
Association Management companies and
Professional Conference Organisers

The difference b/n Corporate &

Association Event Management

Lead time from bidding to conference delivery

Bidding success rate 1/10
Budget starts at 0, revenue to be generated by the event
Higher Risk
In Corporate events it is part of the budget
A committee takes decision whereas in corporate 1 or 2
people take decision
Partners and Vendor management billing to client
IT Tools
Business model professional fee, vendor margins, hotel
and venue commissions
City approach is very required, media has a key role
Government support Industry& Commerce, IT and Tourism

Stake Holders

Professional Conference Organizers

Hoteliers
Venue owners
Tours
Travel agents
Transportation providers
Event managers
Airlines
Govt. of India
State Govt.
Audio Visual Vendors

Ideal Stake Holding

Venue

Govt.

Hotels
Transportatio
n

Event managers/
PCOs

Tours
Airlines

Client

Travel agents
Vendors

Segmentation of Events

3% 3%
26%

23%

14%
31%

Local Association
Corporate/ Meetings
International
Associations
Socials
National Associations
Exhibitions/ Others

Factors affecting the

segments
Social Events
Rich culture and social setup
Traditions/ Rituals many and more

Educational Events
More awareness about education and its
importance
Literacy rate improving
More institutions coming up

Corporate Events
Huge target audience which is growing by the
day.
Communication is ongoing

Contd
Entertainment Events
Audience and varied audience
Rich in art, architecture, heritage and culture

Exhibitions & Fairs

Newer technology coming to India
User friendly technology

Marketing & Promotions

More products to market
Wider target audience

Association Events
More number of industries coming to India
Manufacturing sector growing
Peoples Awareness increasing

The phenomenal double digit growth of

the event management industry
coupled with the transition of this
sunrise sector from a highly
unorganized to organized niche and
competitive sector is expected to see a
manifold demand for talent pool. The
market for event management in India
is expected to witness a growth of 25
per cent and exceed to $567 million by
2015.

Key Players
Percept

D Mark
Wizcraft International
Entertainment Pvt Ltd
DNA Networks Pvt Ltd.
Cineyug Entertainment
Cox and Kings
E-Factor
TCI Consultancy Services
and 'e' Events
Fountainhead

PCOs in India

CIMGLOBAL
K W Conferences
Kuoni
ICE
MCI
Aplcord
Planit India
Vama Events
Kenes India

"The proliferation of TV channels and

newspapers mean that advertisers
have begun to opt for experiential
marketing (event management)
instead. You connect with the
consumer through an event, and you're
likely to get better and quicker results
through events than through traditional
advertising," said Sabbas Joseph, cofounder of Wizcraft, currently India's

India lacks good infrastructure to

promote this industry. Though the
growth is phenomenal, the lack of
venues pose as a huge obstacle. The
first and only international convention
centre that India has is the Hyderabad
International Convention Centre.

derabadInternational Convention Cen

Hyderabad International Convention Centre (HICC) is managed by Accor
and jointly owned by Emaar Properties PJSC Dubai and Andhra Pradesh
Industrial Infrastructure Corp Ltd. HICC is the first purpose-built and
state-of-the-art convention facility, the first of its kind in South Asia.
Novotel Hyderabad Convention Centre adjacent to HICC is a 5-star 287
rooms hotel, built to suit the requirements of the discerning business
traveller.
Pillar-free internal hall of net 6,480 sq. metres that can hold an 5,000delegate plenary and can be portioned into 6 smaller halls.
A spacious Pre-function foyer area of over 6,000 sq.meters of lobby
space.
37 breakout rooms, including specialized meeting rooms, speaker
preparatory rooms, boardrooms, 12.5 metre high ceiling, roof catwalks
and truss to withhold heavy suspension.
In-house 5-star banqueting service.

Other venues include exhibition

centers and hotel convention centers.
Bangalore International Exhibition
Centre, Bombay exhibition centre,
Pragathi Maidan, India Expo Mart,
Chennai Trade Centre and large hotel
convention centers are among the
tops venues.

Strengths:
1. Reputed players
2. High in Creativity
3. Industry
Knowledge
4. Easy access to
talent pool
5. Growing market
6. Varied Products
Opportunities:
1. Newer ideas
2. International brands
coming into the market
3. Associations getting
organized
4. New technologies
5. New venues

Weakness:
1. No formal education
2. Lack of Infrastructure
3. Taxation is high
4. Unorganized players
5. Clarity in licenses
6. Must have Event
Insurance
7. Formalised Training
Threats:
1. International Players
coming into the
market
2. Low supplier loyalty
3. Lower margins due to
competition

Strengths
Growing economy, everybody wants to be part of the India
economic story
Strong industry base for IT, telecom, pharmaceutical,
automobiles
Active industry associations
World class hotels & service apartments, alternative
accommodation options
Variety of restaurants, shopping haven, cultural activities, etc
Allied activities: heritage walks, golf, amusement centres, wine
tours, ayurveda & spa centres,
Multiple pre and post tour program options for events
World class medical care
Presence of large academia and research institutions
Excellent flight connectivity
Presence of quality ground handlers, professional conference
organizers (pcos), professional event managers and
entertainment consultants
One of the fastest growing outbound MICE markets in Asia

Weakness

Absence of quality Convention and Exhibition centres in most

cities
China as a state policy has made it mandatory for cities with a
population of 5 million to have a world class Convention and
Exhibition Centre. Investment to be done by the State.
Hotels overpriced for MICE movements into India due to
mismatched demand supply ratios. We lose out to Thailand,
Malaysia, Hong Kong, Macau.
Limited Night life
No focused body to promote MICE India in markets: both within
India and abroad. Indian Convention Promotion Bureau only
promotes MICE outside India, while the MICE industry in India is
still 90% domestic.
Lack of Data / Market Information on MICE related activity.
No formal education, hence no trained staff
Unorganized players
Lack of cohesive working relationship among stake holders
Corruption
Complicated tax and legal structure

Opportunities
Boom in investments across sectors.
Over 25000 Hotel rooms / Service Apartments
being added in the next 3 5 years in Mumbai,
Bangalore, Delhi and Chennai
Brand New International Airports in Mumbai, Delhi,
Bangalore
Access to modern technology
Growing interest in India.
Newer ideas
International brands coming into the market
Associations getting organized
New technologies

Threats
Competition from Neighboring countries and Asia
Pacific, who have readymade infrastructure to
handle big conferences and exhibitions.
Even Sri Lanka has better Convention facilities
than India, other than Thailand, Malaysia,
Singapore, Hong Kong and Macau.
Conference Visas issued by Indian missions
abroad very cumbersome.
Slowing down of economies in the west. India
being a traditionally long haul inbound market,
recessions in Europe and US, will effect inbound
MICE.
Low supplier loyalty
Lower margins due to competition

POSITIVE CASE STUDY

IIFA

PR valuation of over 85
million USD and close to
30,000 audience(2011)
600 million viewers over
120 countries across the

SUNBURN

Electronic dance music festival held in

Candolim Beach, Goa, India.
Valued at $100 million to $150 million
Future plans for brand Sunburn include taking
the festival across Asia, including Thailand,
Malaysia, Vietnam, Singapore and Bali.

Just Advertisement revenues

more than Rs 800 cr
Valued at ~ 3 billion USD

Growth of the Industry

Growth
(in %)
Projected
Growth (in
%)

Globa INDIA
l
6.2
13.1
5.5

25

USA

ASIA

20

4.2

21

Source: Industry Estimates, Rohit Hangal; Voyagers World & PwC Anal

Conclusion
Rebrand bangalore
Vision bangalore - reinstate
bangalore convention bureau
Leveraging the present infrastructure map data
Representation to the government relentless
efforts BICEB vehicle- reallocate budget
Vision 2- without government quick wins strategize