CANADIAN SALES

FIRST QUARTER 2015

by

Strada IQ
April 2015

Strong
A surprisingly positive start
to the year after a record
2014.
Everyone uses the Internet.
The impact of rugged
climatic conditions is
subdued.
Its competitive in a market
that constantly seeks deals.
The advantage was a strong
start.

The Oil Story

The effects of collapsing oil

prices are slowly spreading
across Canada.
With a limited negative
impact on the first quarter
results.
We anticipate the negativity
to persist during the year.
Its a developing story.

Take a Look

160
140

A strong January / February

provided momentum for a
record breaking March.
Generating a record
breaking first quarter.
This year:
January: + 3%
February: + 3%
March: + 2%
1st Quarter: + 3%

120
100
Jan
Feb
Mar

80
60
40
20
0
2012 2013
2014 2015

Who Is Ahead
VW: + 38%
Porsche: + 28%
Lexus: + 21%
Nissan: + 13%
Subaru: + 13%
Mercedes-Benz: + 12%
Audi: + 5%
BMW: + 5%
Toyota: + 5%

Who Is Behind
Volvo: - 18%
Jaguar: - 10%
Infiniti: - 8%
Mazda: - 4%
Ford: - 4%
Honda: - 4%
Some manufacturers have
to give up sales for others to
gain.
The quarter is up by 3%.
Ford and Honda are
surprises.

More Disruption

New models in the compact

utility segment are very
disruptive to the established
order.
Manufacturers that had a
strong start to 2015 further
disrupted specific segments.

SOME NUMBERS
FIRST QUARTER 2015

Compact

Honda Civic..10,458

Hyundai Elantra9,556

Toyota Corolla9,027

Mazda 3......7,377

This segment is under market pressure

although the Civic remains ahead
and the Mazda 3 is losing ground.
Click on Corolla to see a review/photo gallery

All Figures from Automotive News

MID SIZE SEDANS

Jetta.6,441

Toyota Camry..3,635

Hyundai Sonata..3,366

Ford Fusion ..2,650

Chrysler 200....2,373

Honda Accord.........2,333

Nissan Altima...1,927

Chevy Malibu..1,745

The Jetta continues, accompanied by a

shuffling of the order.

SOME NUMBERS - 1
FIRST QUARTER 2015

CUV/SUV

PICK UP

Ford Escape.8,358

Ford F Series....25,782

Toyota RAV4.8,212

Ram.20,647

Honda CR-V.7,748

GMC Sierra....10,386

Hyundai Santa Fe7,219

Chevy Silverado..8,767

Chrysler Journey..4,724

Chevy Equinox.....3,537

The Escape ahead, look at the RAV4

trading paint with the Escape.

The aluminum F150 is making its

presence felt supported by a lease
program.
Ram keeps on going.
Click on Silverado to see a review/photo gallery

SOME NUMBERS - 2
FIRST QUARTER 2015

LUXURY SUV/CUV

Entry Luxury

Lexus RX1,395

Audi Q51,370

M-B M Class...1,310

Acura RDX...1,261

M-B GLK...1,065

BMW X5..1,062

M-B C Class..2,556

BMW 3 Series2,000

Audi A4......1,103

Acura TLX...1,038

Infiniti Q50.....713

Acura MDX.....998

Lexus IS....633

BMW X3.....951

Cadillac ATS..519

Infiniti QX60......824

Lincoln MKZ..265

Cadillac SRX ...........694

Cadillac CTS.163

Range Rover Sport 598

The C Class leading with the TLX

disrupting.

BMW X1..557

Buick Enclave.555

Click on TLX-Q50-CTS to see a review/photo gallery

Lincoln MKX.......425
The order is re arranged.

SOME NUMBERS - 3
FIRST QUARTER 2015

New Entrants

D ID YOU KN OW

Lexus NX.1,079

Lamborghini....10

Audi Q3...676

Maserati...30

M-B GLA.605

Ferrari......18

Lincoln MKC..545

Panamera....26

Porsche Macan.251

GT-R..15

BMW X4.238

R8.......6

Rolls-Royce..6

Bentley.....27

Tesla Model S..51

Volt......177

Leaf.....148

New models are disrupting the luxury

SUV/CUV segment.
Stealing and cannibalizing sales.
Click on MKC to see a review/photo gallery

OUR THOUGHTS
ON THE FIRST QUARTER OF 2015

Toyotathey finally throttled up.

VolkswagenWow what else can you say.

The Koreans are aggressively holding their position.

Chrysler is impressive.

Ford and Honda are disappointing.

Mercedes-Benz is leading the MerBimAu gang.

The Oil Story was felt in Alberta and will endure for the remainder of the year.

An aggressive start to the first quarter with widespread incremental losses by the
manufacturers that were on cruise control.

The popularity of utility vehicles continues to increase.

MerBimAu luxury is migrating towards Premium Economy.

Subaru keeps on goingimpressive.

Thank You