Quantitative Research

Jordan Crichlow

Overview
After handing out quantitative
questionnaires to my participants, I
obtained a variety of answers, which
I will now explore.

Direct Reference
I handed out a quantitative questionnaire to a range of people
and received 10 completed ones. Here are some examples:

Demographic
These types of questions help
identify particular characteristics of
my audience, such as their different
ages, genders and locations.

Are you male or female?

Gender Chart

Male
Female
Other (please specify)
Prefer not to say

The majority of my participants are male however, only by two

more people. I tried to keep my quantitative audience as even as

Which age category do you

currently belong too?
Age Chart
11-14 years old
15-20 years old
21-30 years old
31-40 years old
41-50 years old
51-60 years old
61 + years old

The majority of my participants are 15-20 years old. I questioned a

variety of age groups to obtain a wider audience age demographic,
and notice any media related patterns.

What is your ethnic

background?
Ethnicity Chart

White
Asian/Black British
Black/Black British
Other (please specify)

The majority of my participants are of white ethnicity. I wanted to

gain a wider ethnicity demographic to see whether it would affect
their knowledge/experiences of media/social realism/short films.

What is your current main

occupation?
Occupation Chart

Full-time job
Part-time job
Student
Other (please specify)

The majority of my participants are students, and this allows me to

compare and contrast the media related knowledge of students and

Knowledge of the Genre

These questions are included to identify the
media-related knowledge of participants,
allowing me to identify any notable viewing
habits. Overall, it helps me to understand
the audience demographic who will be
interested in my product.

Have you ever viewed a

short film?
Viewing Short Films Chart

Yes
No

The vast majority of my participants have viewed a short film. I

therefore have a greater chance of gaining high standard responses,
compared to participants who have not seen a short film.

What do you think a short films

running time should be?
Short-Film Length Chart
Under 5 minutes
Between 5-10
minutes
Between 11-15
minutes
Between 16-20
minutes
Over 20 minutes

There was only a small difference in opinion, with the majority just
favouring short films being 5-10 minutes long. The close results mean
I have a challenge on what the duration of my short film length will

Have you ever seen any of these

short films?
Youth
Vincent
Two Cars One Night
The Most Beautiful Man in the World
Stripes

Yes
No

Soft
September
Antonio's Breakfast
About a Girl
Although 90% of participants have seen a short film, the majority of people
who had not seen the specified films was always higher, or the same as
people who had seen the film. Therefore, this tells me the distribution and
marketing of short films may be a problem, possibly due to the lack of

Are you familiar with any of these

short film screening sites?
Screening Site Chart
10
9
8
7
6
5
4
3
2
1
0

Screening Site

The majority of my participants were familiar with the mainstream online

sites, but not so much with the short film sites; this tells me short-film-only
screening sites are targeted at a niche audience, and are not embraced by

Viewing Habits
These questions allow me to
understand the demand for
media and specifically short
films.

How regularly do you watch

feature-length films?
Feature Films Chart

Daily
Weekly
Monthly
Quarterly
Yearly
Never

The majority of my participants watch feature-length films either weekly or

monthly, demonstrating their popularity for my audience.

How regularly do you watch short

films?
Short Film Chart

Daily
Weekly
Monthly
Quarterly
Yearly
Never

The majority of my participants never watch short films on any basis, despite
previously finding out they have viewed some before; this suggests to me
that they do not watch short films other than when they need too for

Which genre is of your most general

interest?
Genre Chart
Horror
Comedy
Thriller
Social Realism
Action
Adventure
Romance
Other: Psychological

The majority of my participants enjoy the genre of comedy. What is

noticeable is that nobodies favourite genre is social realism. This suggests to
me that the mainstream genres always over-shroud the social realism genre

Do you find it easy to find shorts to

watch?
Finding Short-Films Chart

Yes
No

The majority of my participants find it difficult to find short-films, which

further demonstrates the decreased interest and popularity short-films are to
the wider audience.

Content
These questions allow me to
understand what participants
think about the content in
films as a whole.

Select any themes/issues you

consider to be underexplored in film.
Themes/Issues Chart
Unemployment
Racism/Discrimination
Sexism
Poverty
Abortion
Adultery
Mental Bullying
Drug Abuse
Alcohol Abuse
Child Abuse

Series 1

0 1 2 3 4 5 6 7 8 9
The majority of my participants felt racism/discrimination and mental bullying
were the most underexplored areas in film form. I particularly feel I should
develop the issue of mental bullying.

Select any types/groups you consider

to be underrepresented in film.
Types/Groups Chart
9
8
7
6
5
4
3
2
1
0

Types/Groups Chart

The majority of my participants believe mental/physical illness is a very

underrepresented group; this was something I decided I would like to further
explore.

What do you consider to be the most

important about films?
Micro Elements Chart
Storyline
Cinematography
Sound
Mise-en-Scene
Editing
Actor(s)
Director(s)
Other (please specify)

The majority of my participants believed that the storyline was the most
important aspect of films. I therefore shall prioritise the effect of my storyline
to please my targeted audience demographic.

Select any aspects of stereotypical

British social culture that you feel
could be effectively explored in short
form film.
Social Culture Chart

Bad Weather
Smoking
Substance Abuse
Binge Drinking

Social Culture

Gangsters
Poverty
Aristocracy
0
1
2
3
4
5
6
7
The majority of my participants believe substance abuse and binge drinking
could be effectively explored in short form film.