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INNOVATION
By
JINO M
M140020MS
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INNOVATION
Innovation generally refers to changing or creating more effective
processes, products and ideas, and can increase the likelihood of a
business succeeding.
Innovation is about introducing change into relatively stable systems.
Innovation can be a catalyst for the growth and success of your business,
and help you adapt and grow in the marketplace.
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Biolite Camping
Stove
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Laser Keyboard
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Attributes of Innovation
Attribution of innovation is a variable that determine the
adoption of innovation.
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Attributes of Innovation
Relative Advantage
Degree to which potential customers perceive a new product as
superior to existing substitute.
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Economic Factor
Initial cost
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Preventive innovations
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Technological Clusters
One or more distinguishable elements of technology that are perceived as
being interrelated.
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Complexity
Degree to which a new product is difficult to understand or use
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Compatibility
Degree to which potential consumers feel a new product is
consistent with their present needs value and practices.
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Trialability
Degree to which a new product is capable of being tried on a limited basis
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Observation
Degree to which the results of an innovation are visible
to others. The easier it is for individuals to see the
results of an innovation, the more likely they are to
adopt
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THANK YOU
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