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  • Priya Villages Road Show

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    Deepa
    156 vizualizări28 pagini
    Ajay Bijli founded PVR Cinemas in India in 1995, bringing the concept of multiplex cinemas to the country. PVR Cinemas was a pioneer in the cinema industry, introducing innovations such as online and mobile booking, luxury seating and food options in theaters. The company targeted both metro and non-metro audiences across India. PVR Cinemas saw success, becoming the largest movie theater chain in India and earning several awards and recognition over the years. However, the company also faces threats of increasing competition and economic challenges. Going forward, PVR Cinemas' plans include expanding screens nationwide and getting more involved in film production.

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    Case Study - PVR Cinemas - Tier I and Tier II cities

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    Ajay Bijli founded PVR Cinemas in India in 1995, bringing the concept of multiplex cinemas to the country. PVR Cinemas was a pioneer in the cinema industry, introducing innovations such as online and mobile booking, luxury seating and food options in theaters. The company targeted both metro and non-metro audiences across India. PVR Cinemas saw success, becoming the largest movie theater chain in India and earning several awards and recognition over the years. However, the company also faces threats of increasing competition and economic challenges. Going forward, PVR Cinemas' plans include expanding screens nationwide and getting more involved in film production.

    Drepturi de autor:

    Attribution Non-Commercial (BY-NC)
    Descărcați ca PPT, PDF, TXT sau citiți online pe Scribd
    Indicator pentru conținut neadecvat
    156 vizualizări28 pagini

    Priya Villages Road Show

    Încărcat de

    Deepa
    Ajay Bijli founded PVR Cinemas in India in 1995, bringing the concept of multiplex cinemas to the country. PVR Cinemas was a pioneer in the cinema industry, introducing innovations such as online and mobile booking, luxury seating and food options in theaters. The company targeted both metro and non-metro audiences across India. PVR Cinemas saw success, becoming the largest movie theater chain in India and earning several awards and recognition over the years. However, the company also faces threats of increasing competition and economic challenges. Going forward, PVR Cinemas' plans include expanding screens nationwide and getting more involved in film production.

    Drepturi de autor:

    Attribution Non-Commercial (BY-NC)
    Descărcați ca PPT, PDF, TXT sau citiți online pe Scribd
    Indicator pentru conținut neadecvat
    din 28

    Direction By:

    rDeepaChandrasekar
    Revolution
    People know you for what you've done, not for what you plan to do.
    Man Behind Cinema Revolution

    AJAY BIJLI
    Birth Of PVR

    Ajay Bijli Founded PVR


    1995 ,
    “ Village RoadShows “

    P VR
    Priya Village Roadshow

    India's First Multiplex


    Innovation

    Today you have to run fast to stay in the same line


    Ticketing

    • Kiosk
    • Online Booking
    • Mobile Booking
    Choose your seats

    Visual Representation of the Seats


    Arrangement & Availability
    Luxury

    Seats and F & B were served inside the cinema


    hall.
    Target Audience
    Metro & Non Metro

    Metro Non Metro

    • Premium Customers • Targeting tier II & III


    PVR Gold cities
    • Urban PVR Talkies
    PVR Cinemas
    Understanding the Customer

    • Metro • Non Metro


    Air conditioned Vs Air cooled

    Metro

    Non Metro
    Technology
    Technology

    • The Real Life Sound Effect


    3 Way Surround Sound System

    • State Of Art Projection


    Xenon Technology

    • Digital Cinema Technology


    Policies

    • PVR Pictures, entered into film co-production.

    • JV with Major Cineplex


    PVR Blu-O Entertainment.

    • Off Season Renting Out.


    Future plans
    Future Plans

    • Collaborating with Networking Sites

    • Radio Frequency Identification. RFID

    • Increasing the No. Of Screens

    • Involving more into Producing Movies

    • Giving throughout India a Digital Movie Experience


    Awards
    Awards & Recognition

    Highest Box Office Collections in INDIA for 5 Consecutive Yrs.

    “The Theatre World Newsmaker of the Year” Award for 2003.

    “Retailer of the Year”- 2005

    “Franchise Award” - 2005


    Competition

    Winning firms lead their competitors


    Major Competitors

    INOX 28 Screens
    ADLABS 24 Screens
    FAME 17 Screens
    FUN CINEMA 17 Screens
    Promotion
    Advertisements

    • Inviting Shoppers to watch movie.


    Market Share
    The Financial Indicators

    1800 600

    1600
    500
    1400

    1200 400
    in INR Mn

    in INR Mn
    1000
    300
    800

    600 200

    400
    100
    200

    0 0
    31st Mar 31st Mar 31st Mar 31st Mar 31st Mar 31st Mar 31st Mar 31st Mar
    '01 '02 '03 '04 '05 '06 '07 '08

    EBITDA Sales
    The Strategies…
    Foreign Investor for Financial Strength
    First Mover Advantage in Unexplored Sector
    Target Group: High Middle Income Group to High Income
    Group
    Latest Technology : Surround System, Xenon Technology
    Marketing Strategy : Entertainment vs Movie watching
    Latest Trends: Credit Card, Online ticket, Choosing seats, Offers
    etc. etc
    Fast expansion : In Quantity (Multipls Cities) & Quality (Gold
    Class, Premiere)
    SWOT Analysis

    STRENGHTS OPPORTUNITIES

    Film Distribution & Diversified Growing Business


    Business
    Film Distribution
    First Mover Advantage
    Franchising
    Largest Multiplex Operator in India

    WEAKNESSES THREATS

    Increasing Competition Distributors/ Producers etc.

    Lack of Customer Feedback for further Economic Slowdown


    Improvement of Services Govt. Regulations
    Direction By:
    DeepaChandrasekar

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