EXPORT OF PAKISTANI FRUITS AND

VEGETABLES TO EU AND
INTERNATIONAL MARKET

Presentation
Made by
SEHRISH KHAN (BM-25923)
MISBAH MOID (BM25859)
KARRAR ABBAS (25880)
Submitted to
DR YASIN

Introduction:
1. There are a large horticulture export market
and Pakistan though an agricultural economy is
only marginally present in this market.
2. The size of the global horticulture market was
worth $77 billion in 1998.
3. The fruit and vegetable segments constituted a
$60 billion market.
4. The produce of fruit and vegetable in Pakistan
comes from approximately 811,800 hectares or
about 4 per cent of the country's cultivated
area.

5. Pakistani fruit and vegetables are being demanded

in almost all over the world.
6. Pakistan is exporting fruits and vegetables to the
USA, the Europe, Middle East, Far East, India and
Sri Lanka.
7. Mango, Kinnow, apple, dates, oranges and guava
are well exported fruits and among vegetables are
potato, onion, mushroom, garlic, chilly etc.
8. Dubai is the biggest market for Pakistani Mango
following England and Saudi Arabia.Sri Lanka is
the only biggest market for Pakistani fresh apple.
9. The Export Promotion Bureau is striving hard to
explore new markets.
10. Exporters must explore new markets to catch up
with high prices.

FRUITS EXPORTS FROM

PAKISTAN

KINNOW
APPLE
MANGO
GUAVA
DATES

VEGETABLES EXPORTS
FROM PAKISTAN

POTATO
Onion
GARLIC
Chilli

Why Can't We Get Success

To Boost Our Exports
o
o
o
o
o
o

Post-production losses:
Perish ability:
Seasonality:
Quality:
Small-scale production:
Supply chain:

Problems Faced By
Export Sector
Highly-skewed production
Processing and packing:
Weak marketing:
Working capital:
Ruthless competition:
Standardization:

What Can Be Done For

the Improvement?
1. It is recommended that finance facilities may be
provided to small farmers who are interested in exports.
2. Owing to bulkiness and short shelf life of the products,
freight is a major component of the C&F cost.
3. Absence of cool chain forces exporters to dump fresh
fruits in export markets that results in low prices.
4. The leasing facility may be provided to exporters
5. Non-availability of cargo flight/space as per demands in
the export markets is also one of the major problems.
6. Increase cold-storage capacity at Airports to preserve
freshness of products.

STRATEGIES FOR DEVELOPING

FRESH PRODUCE EXPORTS

I. Produce quality needs to be

improved
II. Product presentation needs
to be improved
III.Transport improvements are
required
IV.Exporters must accept

E.P.B's Promotional
Efforts
The objective of the present government is to
revive the economy to reduce inflation and
provide job opportunities
The present trade policy has been formulated
with the overall framework of the agenda of
the Chief Executive of Pakistan to achieve
economic development.
The government wanted to strengthen the
export base and to move towards higher
value added exports, due to which there is a
4.3 % increase in the agricultural production,
especially in fruits and vegetables.