SATAY

HOUSE
MOHAMAD SYAZWAN ABD HAMID
NIK MUHD HAKIM NIK ZAINAL ABIDIN
NUR FITRI AMIR HAMZAH
HANNAN ADDEEN BIN MUHAMMAD ABD HAFIDZ

INTRODUCTION
EXECUTIVE SUMMARY

Satay
House Enterprise is one of the

latest small company that operated in

Malaysia. This companys name was a
result from our partnership effective
discussion.
Many of us, are progressing their
lifestyle where the job career is
the main thing to think about.
Due to that matter, they will find
a place where they able to spend
their leisure time with the
beloved one and family.

For business matters, we

are providing the mouthwatering
satay
dishes
where we has present our
satay
with
traditional
method
process
of
preparing dishes.
So, to fulfill that demand,
our
business
in
our
restaurant able to serve
their needed meals as well
as providing a good place
for families to gather.

EXECUTIVE SUMMARY
We are starting the business
with the total capital of
RM160,000 and all of the
partners
are
contributing
RM60,000
and
the
rest
RM100,000 is from Bank
Islams loan.
We have six workers that
is general manager,
administration manager,
financial manager,
marketing manager, and
two operation manager

PRODUCT DESCRIPTON
Satay is a Malaysian classic dish that to be served with a
wooden stick. The satay is a dish of seasoned, skewered and
grilled meat, serve with a sauce, or even known as Kuah
Kacang. Satay consist of diced or sliced chicken, meat/mutton,
lamb, rabbit, perut. These are grilled over a charcoal fire on a
special satay grill.
Satay is a very popular delicacy in Malaysia. Most Malaysian
considered satay as one of the most selected choices, and even
to be promoted by Malaysia for international purpose, as this
dish is also included for tourism industries and in flight menu.
In Malaysia, satay is always popular dish when it comes to
celebrations such as Hari Raya. To honour it, satay is listed at
number 14 on Worlds 50 most delicious food readers poll
complied by CNN Go in 2011.

COMPANY BACKGROUND
Name : Satay House
Enterprise
Address : Satay House
Enterprise,
No. 15, Jalan Malung
17/19,
40200 Shah Alam,
Selangor Darul Ehsan.
Telephone number : 0175876344 / 05-6851103
Fax number : 05-6851130
Email :
satayhouse@gmail.com
Form of Business :
Partnership

Date of Commencement : 1st

January 2013
Date of Registration : 25th
November 2012
Business Registration Number :
00186628-T
Name of Bank : Bank Islam
Bank Account Number : 10084309-3357-20

BUSINESS LOGO

Roof
Represent an
established
premises to
conduct
business.

Satay House
Represent our
unity and
commitment to
the company.

A picture of
satay
Represent
delicious and
appetizing satay.

Moto
Will having
wonderful
feelings while
eat at satay
cafe.

LOCATION

Satay House Enterprise,

No. 15, Jalan Malung
17/19,
40200 Shah Alam,
Selangor Darul Ehsan

LOCATION

The location is strategic because it is near with

residential area, market and other shops or
restaurant. It is also near to the main road and
Residential. Because of this, people are easy to
come and eventually will attract customers.

Administration is the most important

thing when open up a business. It is to
ensure the business run smoothly.

ADMINISTRATIVE PLAN

The performance,
growth and survival of
the business depend
on managerial skills
and capabilities.

The manager should have the administration

function such as planning, controlling,
organizing, and leading the company.

The task of administration manager is to set the

employees salaries, protect the employees
welfare compensation and fringe benefits,
recruiting, provide the furniture and fitting in the
office to ensure the employee comfortable working
environment

The administration task also including

plan and set the objective or goals of
the business and ensure the company
achieve the goals that have been set
successfully

ADMINISTRICTIVE PLAN

Besides, the administration also

responsible
to
ensure
the
partnership and the employees
get the acceptable salaries like
stated in the agreement and take
care about employee welfare
such as SOCSO, EPF, bonuses
and leaves such as medical
leaves,
emergency
leaves,
maternity leaves and annual

The administration also has to

arrange the organizational
structure, do a working
schedule, and calculate all
budgets relating to
administration department.

VISION

MISSIO
N

To become another one of the bumiputra

company that produce products and services
that can fulfilled the want of the customer
thus become one of the monopolist of the
industry by open up more of our franchise in
Malaysia.
Satay House Enterprise will strive in
creating an efficient and effective in terms
of the operation management and
becoming a multinational company in 10
years from the date it establish.
Our mission is to get more profit by supplying
different kind of Satay in whole Shah Alam area
and widen our territory to all over state in North of
Malaysia such as Perlis, Kedah and Penang.
Efficient in term of handling the operation of
administrative that occurs to avoid waste.
Especially, when it involved with financial
resources, labor, equipment and capital that we
have invested.

Our objectives are to ensure the

business
is
running
smoothly
according to the business plan
through planning, organizing, leading
and
controlling
from
the
Administration Department

OBJECTIVES

Other than that, to ensure our business is

easy to understand by the partner and
workers.
It
is
because,
when
Administration Department have an
organizational structure, our partner and
workers are easy to understand from
whom they need to submit the report and
for whom they need to refer if have any
problems.

Lastly, is to make our business looking more

attractive. It is because the Administration
Department has their own allocation to
purchase anything but it must relate with
the Administration Department

ORGANIZATIONAL CHART

CHEF EXECUTIVE
MANAGER
AND OPEREATIONAL
MANAGER

ADMINISTRATI
ONMANAGER

MARKETING
MANAGER
FINANCIAL
MANAGER

JOB DESCRIPTION
CHIEF EXECUTIVE OFFICER ( HANNAN ADDEEN)

To form the objectives, planning strategies and monitor the organization

policies and also as mastermind in an organization.

To plan and monitor the strategic progress of the business

To maintain good communications skill and relationship government, private

sector, customer and also financial institution.

Ensure all activities to run smoothly using the proper procedure.

OPERATIONAL MANAGER (HANNAN ADDEEN)

Arrange the set of services and education that will be offer.

To ensure the flow stock runs smoothly without having any shortage in the
supply stock.

To ensure the quality of product.

Plan out the program that will be done

ADMINISTRATION MANAGER (NUR FITRI AMIR HAMZAH)

To carry out interview for workers and to evaluate the workers performance.
Ensure that all the business objective will be achieve.
To plan administration system and ensure it become efficient and effective.
Help the general manager manage and plan systematic management.

MARKETING MANAGER (NIK MUHAMAD HAKIM)

To identify the marketing target, current market and determine the strategy
which is suitable to be used.
To prepared marketing analysis and observe the strategic location to
expand the

business.

Doing consistent promotions ensure the sales reach the objectives.

To find out the steps and effort needed to be done systematically to
smoothly increase in the sales.

FINANCIAL MANAGER (MOHAMAD SYAZWAN)

Prepared cash flow, trading profit and loss account and also the
balance sheet for the company.
To manage all financial management.
To handle the administration, operations and marketing expenses
in order for the business to be financially stable.
Responsible to the entire activities that involves the company
finance.

MANDATORY
BENEFITS
This benefit is very important to our business. It also compulsory
gives to the partner and every staff.
EPF is compulsory to the
employer provided to the every
employee which stated in the
Employment Act 1955.
EMPLOYEES PROFIDENT
FUND
Our business will deducted 12%
from the employee salary for
the contribution.

This benefit is also compulsory gives to

the employees. It is because SOCSO
give the protection to the employees
from any circumstances like accident
before working hour, during working
hour and after working hour

SOCIAL SECURITY
ORGANIZATION

If any happen to the staff,

they may claim from the
employer which stated in
Employment Act 1955.

Our business will deducted

2% from the employee
salary for the contribution

LEAVES

This benefit also was stated in

Employment Act 1955 which the
employees may take leaves for any
circumstances which implement by
the employer.
Our business provides sick leaves
and annual leaves.

FRINGE
InBENEFITS
our business, we also provide to the partner and the staff the fringe benefit.
It is to ensure our partner and staff will be protected and get the benefit. This is
some fringe benefit that provided by our business such as bonus, allowance,
annual leave, sick leave, emergency leave, medical leaves and maternity
leaves.

Bonus will give to the partner or staff if they have a good performances in
their job.

For the medical leaves any expense will burden by our business if the staff
claim for that particular. The staff should provide the evident such as
medical slip

Maternity leaves will be given to the female staff only. The staff should apply

FINANCIAL PLAN
A financial plan incorporates all financial data derived from the operating
budgets i.e. the marketing, production (or operations) and administration
budgets. Financial information from the operating budgets is then
translated or transformed into a financial budget. Based on the financial
data, projections are prepared via the following pro forma statements:
Cash flow
Income (or profit and loss) statement
Balance sheet.

To determine the
size of investment

To ensure that the

initial capital is
sufficient

To identify and
propose the relevant
sources of finance

IMPORTANCE
OF FINANCIAL
PLAN
To analyse the
viability of the project
before actual
investment is
committed

To be used as a
guideline for project
implementation

FINANCIAL
INPUT

ADMINISTRICTIVE
BUDGET

FORECASTED SALES AND PURCHASES

MARKETING BUDGET

OPERATIONAL
BUDGET

OPERATIONAL
In any business that we wantPLAN
to set up, an operation objective
is important element that should be add on in order to ensure
that the business will be run smoothly and accordingly.

The main objective for the SATAY HOUSE ENTERPRISE is to give

a best quality of our product, which are satay and shave ice as
the main meals that to be served in the restaurant.
It also served many different types and taste of to our customer
in order to make them more satisfied with these products. We
also try to fulfill our customer requirements and needs
Also, it is to change the perspectives of our customer about the
satay are not just a favorite dish by Malays, but also for the multiracial in our country, at least.

To make sure that all the operation activities will be run

properly and effectively by the workers who are
responsible for it and able to achieved the business goal.
To ensure that all the products that provided to our
customer follow the requirements and needs in order to
make them satisfy with our product.

To make sure that our product is clean, available for all

customers and most important is this product 100%
HALAL.
OPERATIONAL
OBJECTIVES
To ensure all the workers can perform their job effectively
and perfectly.
To maximize the sustainable profit growth and
minimize
the lost.
To
be more
creative and innovative in order to attract
customers.

To be aware with new business opportunity that is based on

our product
To make sure the performance of our business operation
will become successful.

OPERATIONAL DEPARTMENT
STRATEGIES
As the world keep on changing and globalization in the Malaysian
industry field, we SATAY HOUSE ENTERPRISE are ready to take up the
challenge. In simple word, we at SATAY HOUSE ENTERPRISE will efficiently
combine the work force, stock available, equipment and apparatus,
technologies, information and capital to meet the demand of our
customers and the same time gain the profit that we had estimated.
The strategies are listed below:
SATAY HOUSE ENTERPRISE will be strengthen with a dedicated
workers and can manage in any kind of situations that happen and
handle it properly.
SATAY HOUSE ENTERPRISE will serve a quality dishes from a quality
ingredients to ensure the customers will get the tastiest meals.
SATAY HOUSE ENTERPRISE will take note on all the feedback that
came from of our customer. We believed that the critics that they give

Our company comes with the new

concept
that
will
show
the
uniqueness of our company that
provides variety method of selling
our product
Due to that, our company, which is SATAY IN
THE HOUSE, always does the job based on the
concept of ITS THE CUSTOMERS THAT
MATTERS.

CONCEPT OF
OPERATION
By applying this concept, our company tries to make sure that all
the requirements and needs of the customers must be fulfilled first.
It is vital to ensure that our customer satisfied and become a loyal
customer for our product.
By putting the customer as our main priority, we will do our job
effectively so that we can reduce any complaint by the customer,
however, if has any complaint, we will solve it immediately and take
corrective action to curb that problem.

OPERATING
HOURS
The operation hour of SATAY HOUSE
ENTERPRISE :-

Satay House Enterprise will be close just driving the public

holiday such as Labor day but will not be closed during Hari
Raya and any big festival seasons in Malaysia

OPERATION
LAYOUT

DRINK PREPARATION

SATAY
PREPARATION

A marketing plan sets out to clear

objectives and lists the actions that
can help us to achieve our target.

Marketing can be
defined as a
satisfying needs and
wants through an
exchange process.

MARKETING PLAN
So the task of marketing department of Satay
House Enterprise is to fulfil our customers
needed, try to solve the problems effectively if
it occurred in our services
In our business, we are introducing
new product which has never been
produced before and that is sate in
selected flavours

OBJECTIVES:
To introduce our satay and services to our
customers.
To increase our profits by 10% yearly.
To ensure customers are satisfied with our
satay
To ensure customers buy our satay
repeatedly
To ensure Satay Cafe Enterprise will reach
PROFILE OF PRODUCT
the goals of the target market and our
:
Satay
House
Enterprise produces a variety
sales
budget.
taste of satay with difference categories and

flavours.

PRODUCT DESCRIPTION:
The categories of satay produces are based on the type of taste. We
provide three different sets, which is set 1, set 2 and sat 3 that required
different type and number of satay and different type of drinks. We also
want to create instant service. Then, instead of reasonable price, our
product also have huge size compared to other satay product. It will
make more customers attract with our product.
EXPECTED TARGET MARKET
To make our product well known, we need to spread our product to our
expected target market. Below is the list of our expected target market:

PRODUCT SELLING PRICE:

Type of servings
i) Set 1
= Ten prick of satay (chicken + beef) + Peanut sauce + Drink (tea / tea O / lime
/ syrup)
=RM 7.00
ii) Set 2
= Fifteen prick of satay (chicken + beef ) + Peanut sauce (sambal, onions,
cucumber) + Drink (milo, milo O, Nescafe, Nescafe O, Lime Syrup, bandung)
= RM 10.00

i) Set 3
= Twenty prick of satay (chicken + beef ) + Peanut sauce (sambal, onions,
cucumber) + Drink
= RM 15.00
ii) Ala- Carte
a) Satay
o) Chicken, beef and perut

= RM 0.50

o) Kambing & Rabbit

a) Nasi impit (cucumber & onions)

= RM 0.70
= RM 2.00

DRINKS:

JUICE DRINK:

Juices

Oranges

Apple

Watermelon

Manggoes

Honey Dew

Price ( RM )

RM 3.50

COMPETITION

6)Based on our
research, we knew that
every competitor has
their own strengths
and weaknesses.

2)Competition also
requires companies to
become more efficient
in order to reduce
costs and other
expenditures

4)Currently there are a

lot of satay shops
existed in the
surrounding
marketplace which
means a lot of rivals
existed.

3)As an entrepreneur,
competition is positive
way for our company
to improve the
business that will help
us to stay on focus of
our business.

2)Other than that, it

will allow us to set our
prices competitively
and help us to respond
to rival marketing
campaigns with our
own initiatives and
efforts.

1)Basically,
competitors often
defined as other firms
or independent entities
that offer similar
services or goods in
the marketplace

COMPETITORS SWOT
ANALYSIS
MUSTAFA SATAY
SEKSYEN 2
STRENGHTS

WEAKNESSES

A very well known stalls in Shah Alam.

Not actual restaurant, only with a stalls

Very cheap in pricing the products

Customers need to wait for a long queue for ordering.

Already got the regular customers

From the recommendation by the customers, it is not the tastiest

satay

MAK NGAH SATAY SEKSYEN

18

SATAY HAJI ZAMURI

SEKSYEN 14

CONCLUSION
3)We only provide
products that are
freshness and halal
products for our
customers and it is our
pleasure to satisfy
their needs and wants.

2)We also going to

produce a quality and
unique satay based on
our very finest recipes.

1)Satay House will

served the best satay
an manufacturing this
product along with
other beverages that
could ensure customer
satisfaction

5) We also hope that

we able to achieve our
success by bringing
the Satay House brand
over Selangor and the
whole Malaysia

4)We hope that we

can be the main satay
manufacturer covering
at Shah Alam at least.

6)As the conclusion,

we are confident that
we able to cater to the
needs and wants of
our target market