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LECTURE 4
Observation
Theoretical
Framework
Scientific
Problem
definition
Preliminary
Data
Gathering
Variables
Identification
Generation of
Hypothesis
Research
Design
Data
Collection,anal
ysis &
interpretation
Deduction
Literature Survey
- Literature survey is the documentation of a comprehensive review of
the published and unpublished work from secondary sources of data in
the areas of specific interest to the researcher.
- The library is a rich storage base for secondary data, and researchers
spend several weeks, and sometimes months, going through books,
journals, newspapers, magazines, conference proceedings, doctoral
dissertations, master's thesis, several government publications and
financial marketing and other reports.
3. Sample
4. Data collection
5. Data analysis
6. Results
7. Conclusion
8. Any other information/comments
Problem Definition
Problem is defined as any situation where a gap exists between the actual
and the desired ideal state.
Examples of well defined problems
1. To what extent do the structure of the organization and type of
information systems installed account for the variance in the
perceived effectiveness of managerial decisions?
2. What is the influence of information on price and quality on consumer
evaluation of competing brands?
3. Does the income statement in the balance sheet elicit the same kinds
of
reader reactions toward the company as the cash flow statement?
Practice Project
Do the project assigned below, following the step-by-step process
delineated therein:
1. Compile a bibliography on any one of the following topics, or any
topic of interest to you from a business perspective: (a) day care (b)
product development (C) information systems (d) manufacturing
technology (e) assessment centers (f) transfer pricing.
2. From this bibliography, select ten references that include books,
periodicals, and newspaper items.
3. Based on these ten articles, write a literature review using different
forms.
4. Formulate a problem statement.