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How might

we help
potential
BitCoin users
understand
the utility of
bitcoins?
Cohort D
Group 23

Alejandro Cabrelle Varun Jain Hin Tsung Ronald Lok


Mauro Di Benedetto Johanna Lewin Fidel Snchez
Soliman El Ashkar Kuralay Nurmagambetova

Index
Target Segment findings
Value Proposition
Privacy/ Low Fees
Gaming
Porn
Gambling

Implementation plan
Business perspective

Target Segment findings


Number of personal interviews 25
Number of online interviews
12
Main Advantages of Bitcoin

Main Concerns

Potential customer profile

Internet user
Online shopper
Range of age 20 - 45 years
Usually the gender is male
Do you own a smartphone?
Yes

No

How often do you use internet?


> 2 hours per day

< 2 hours per day

24%

16%

76%
84%

Value Proposition
Business
Involve the
industries like
porn, gambling
and gaming to
use the payment
system of bit
coin promoting
security low fees

Consumers
Supply a payment
system that will
provide the
consumer a sense
of anonymity and
smart shopping
through lower fees

Porn Industry

The industry of pornography is one of the biggest


and important industries of the world.
Adult content accounts for as much as 30% of
total internet bandwidth. Adult websites attract
more than 450 million unique visitors each month.
Worldwide sex industry sales for 2006 are
reported to be $97 billion. Microsoft, who sells the
operating system reported sales of 44.8 billion in
2006.

Porn Industry and Bit Coin

The advantages of using bitcoin to pay for adult content


are more or less obvious. People are not too keen to share
their credit card data with small adult websites and they
have perfectly good reasons aside from anonymity.

Of course this is exactly the sort of situation that Bitcoin


fans promote it for. When you pay for something with
bitcoins, no third party has to approve. It's just between
you and the seller. That's what makes it "digital cash.

Bitcoiners are always griping that the e-currency needs


more users, not more publicity. The intersection of Bitcoin
and porn, however, is likely to bring both.

Video games industry

The profile of this online video game consumers is very similar to the likely profile for a potential
customer:
Internet user
Online shopper
Early technology adopters
Male

The value added for this consumers will be a subscription through anonymous payments which will
have a lower or non existing fee as we will explain further in the implementation plan

The attractiveness of the industry from a financial perspective is high. Over 3.5 billion are spent online
for PC and Mobile video games in 2014.

Online game market ( million dollars )


957
624

453 426 372


326 257
213

Mobile game market ( million dollars )

Gambling

It has been calculated and observed that


gambling market estimates around 321
billion euros (gross win).
The online gambling market has grown
up from about 24 billion USD in 2004 to
approximately 74 billion USD in 2013.

Gambling

Benefits which Gambling can have from Bitcoin

1) Simple to use
2) Instantaneous transactions between users,
It helps users to remain completely anonymous
and so users cannot be checked or tracked.
3)Faking of transactions is not possible as it will
lead to faking your wins.
Usage of Bitcoins in online gambling will help to
offer fair games

PAY TOTALLY
ANONIMOUSLY
WITH BITCOIN

Implementation plan
Gaming

Gam
bling

Pay less
with your
virtual
currency

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