Survey

erformance of Various Lapto

Brands in the Market
By
11011BC017
5/14/15

Digital Methods in Planning

Objective
To know the Preferences of different types
of branded laptops by the people .
To know which Factors influence for
choosing different types of branded
laptops.
To know about the level of Satisfaction
towards different types of branded laptops.
To compare the Popularity of different
companies providing branded laptops.
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Digital Methods in Planning

Data Collection Methods

Questionnaire
In this method data is collected by
asking questions in form of a formal
list .
Self
Observation over a period of time .
Interview
Verbal Interaction with the
respondents .
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Digital Methods in Planning

Topics on which survey was

conducted

The Number of Customers .

Age Group of Customers .
Availability of Brands .
Uses of Laptops by various
customers .
Features considered before the
purchase .
Price Ranges .
Fastest selling products .
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1. No. of Customers
200 +
150-200
0-50

100-150

50-100

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Custome
rs

0-50

50-100

100-150

150-200

200 +

No. of
Shops

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2. Age Group of Customers

35+

20-35
Customers

<20
0%

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10%

20%

30%

40%

50%

60%

Age

<20

20-35

35+

Customer
s

18 %

15%

32%

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3. Availability of Brands.
25
20
15
10

Shops

5
0

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Bran
ds

Acer

Dell

HP

Leno
vo

Sony

Shops

15

20

18

19

17

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Toshi Other
ba
s
13

8
7

4. Use of Laptop
Use

Entertainment

Office Use

General Use

Customers

25%

47%

28%

Entertainment

Office Use

General Use

25%

28%

47%

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5. Important Features under

Consideration before Purchase
Features

10%
5%
15%
15%

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40%

Price
Processor
Graphics
Memory

Screen Size
System
Memory
Hard Disk

15%

Features

Price

Screen
Size

Processo
r

System
Memory

Graphics
memory

Hard
Disk

Importanc
e

40%

15%

15%

15%

5%

10%

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6. Price Range
Price
Range

10-20k

20-30k

30-40k

40-50k

50-60k

60k+

Custom
ers

13

24

37

15

40
35
30
25
20
15
10
5

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0
10-20k 20-30k
30-40k
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in Planning
50-60k 60k+

10

7. Fastest and Most Selling Laptop

Others; 10%

Acer; 10%

Toshiba; 5%
Sony; 10%

Dell; 25%

Lenovo; 25%

HP; 15%

Brand

Acer

Dell

HP

Lenov
o

Sony

Toshib
a

Others

Sold

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7. Most Complained Laptop

In the survey it is found that the
customers had issues mainly with the
Sony and Toshiba Laptops due to
their Poor and Delayed Customer
Service .

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8.Ratings
Brands
Acer

Apple

Asus

Dell

10

Fujitsu

HCL

HP

10

LG

Samsung

10

Sony

Toshiba

Wipro

Compaq

Lenovo

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Findings of the Survey

Dell and Lenovo is the most preferred
brand of laptop .
Customers prefer laptop due to its
best service and reliability .
Most of the respondents are
influenced by availability and price
and least influencing factor is
weight .
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Findings of the Survey

According To Quality The Ranking Of
Manufacturers Are As Follows :
1st - Dell
2nd - Lenovo
3rd - HP
4th Sony VAIO /Acer
5th - Asus
Apple is always considered separately by
the Vendors.
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