Documente Academic
Documente Profesional
Documente Cultură
49 7002
NORDIA BINTI LINGGISAN
12 5836
DEALVIN JAY SAUPIN
12 5635
860910
900529
890106
CHAPTER 1
BACKGROUND OF
SERVAY
HYPERMARKET
HISTORY
STARTED BY EVERGREEN TRADING 1979
SDN BHD
FIRST OUTLET AS SUPERMARKET IN MIRI
THE FIRST RETAIL OUTLET IN EAST
MALAYSIA
EXPANDED TO SABAH ON 1997
FIRST OUTLET: PENAMPANG
FIRE TRAGEDY 2008
REOPENED 2010
CONTD
"Provide better qualities with lower pricing(MISSION)
Evergreen believes in its people, the most important and valuable asset the
company ever had. They are the driving force of the company, abiding by the
objective to serve others before themselves, with the target of achieving
ultimate customers satisfaction through commitment of service and passion
towards excellence and performance.
- Working Together For Excellence
- Management & Strategic Planning
- Higher Quality, Low Pricing and Value Added Product & Services
CHAPER 2
THE OPERATION MODEL OR CLASSIFICATION
CHARACTERISICS OF THE ORGANIZATION
Hypermarke
t
Supermarke
t
Penampang
activities
Supermarket
is
highly
competitive
market and need deferent strategies
In Servay Hypermarket we can see about
shelves, advertising, Placement, and
using music, lighting and visual effects.
3.2.1 Shelves
3.2.1 Shelves
L evel product
3.2.1 Shelves
3.2.2 ADVERTISING
Loreal and cloth promotion
Promotion outside
Internet
Newspaper
3.2.3. PLACEMENT
3.2.3 PLACEMENT
Nestle product
Cashier area
3.2.3 PLACEMENT
Mould Cakes
This
Cold
is zone in third floorServay Hypermarket
. Likas
Demographic
age,
sex,
family size,
family life cycle marital status,
income,
education,
occupation, and
religion.
Groceries product
tissue,
junk food,
vegetables,
fish,
chicken,
oil and other daily necessities
Time
after office hour between 5.00 pm until
8.00 pm.
festival season such as Hari Raya,
Chinese New Year, Tadau Kaamatan, and
Depaavali
every 25 in the end of month. And
private on 30th or 1st at end of month.
Consumer Relationship
Management
a business philosophy and set of
strategies, programs, and systems
that focus on identifying and building
loyalty with retailers most valued
customers.
Conclusion and
Recommendation
- Servay Hypermarket is a successful retail
organisation with a proper retail supply chain
system and having a very modern approach
in retail, in a way where the marketing
strategy expands from the traditional media
such as TV, newspapers, banners, viral,
brochures etc., towards the usage of the
internet and creating their own webpages
that will broadcast their promotions and their
organizational activities.
Contd
Recommendation
- STAFF BEHAVIOUR NEED TO BE
BETTER SUPERVISED
- PRODUCT ARRANGEMENT NEED TO
BE TAKEN CARE OF
- CLEANLINESS OF MERCHANDISE
HAVE TO BE TAKEN CARE OF