Documente Academic
Documente Profesional
Documente Cultură
ACTION PLAN
TOURISM PROMOTION FOR SOUTHEAST EUROPEAN
COUNTRIES
Developed by:
- Name - Name
Lazar Gazepov Ljupcho Karakashovski
- Organization - Organization
Municipality of Pehcevo
Municipality of Radovish - Position
- Position Assistant in Local Economic
Head of Local Economic Development Department
Development Department
CONTENT:
1.Introduction
2.
INTRODUCTION:
On its road to secure its place under the sun, Republic of Macedonia
faces a number of challenges that constitute an important test of the
nation’s commitment to improvement.
One of these challenges relates to the sustainable tourism promotion and
sustainable regional development.
The Republic of Macedonia takes current efforts to elaborate a policy of
sustainable tourism promotion and balanced regional development.
The main effort of policy making is developed in accordance with EU
specifications and modern world trends.
This document will represent an account of priorities aimed to create
successful projects that will provide multi-level support to Macedonia’s
tourism promotion policy and regional development program. With this
ACTION PLAN we will try to emphasize the importance of the different
stakeholder’s role and necessity of networking among them. In this course
it’s an outmost importance establishment and maintenance of tourism
associations or organizations that can be functional on National,
Regional and Local level.
The priorities in recommendations for future efforts are focused on the
optimum utilization of Macedonia’s cultural and natural heritage through
strengthening existing capacities and promotion of tourist organization
on national and regional level.
Geography
Area: 25,713 square km. (slightly larger than Vermont).
Cities (2001 est.): Capital--Skopje 600,000; Tetovo, Kumanovo ,
Gostivar and Bitola 100,000+.
Geography: Situated in the southern region of the Balkan
Peninsula, Macedonia is landlocked and mountainous.
Climate: Three climatic types overlap--Mediterranean; moderately
continental; and mountainous, producing hot, dry summers and cold,
snowy winters.
People
Population (2006 est.): 2,042,894.
Growth rate (2006 est.): 0.2%.
Ethnic groups (2002): Macedonian 64.18%, Albanian 25.17%, Turkish
3.85%, Roma 2.66%, Serb 1.78%.
Religions: Eastern Orthodox 65%, Muslim 29%, Catholic 4% and
others 2%.
Languages: Macedonian 70%, Albanian 21%, Turkish 3%, Serbian 3%,
and others 3%.
Education: Years compulsory--8. Literacy--94.6%.
Health (2006 est.): Infant mortality rate--11.1 deaths/per 1,000
live births. Life expectancy--males 71.79 years; females 76.43
years.
Labor force (2006): 903,576; employed 578,810: services--37.5%;
industry and commerce--44.9%; agriculture--17.6%.
Table1. Selected data for the regions
Table2. Generation of value contributed by institutional sectors in the
regions
Government
Type: Parliamentary democracy.
Economy
GDP (2007 est.): $8.036 billion.
Per capita GDP (2007 est.): $3,720.
Real GDP growth (first quarter 2008 est.): 5.2%.
Annualized inflation rate (first half 2008): 10.1%.
Unemployment rate (2007): 34.9%.
Trade: Significant exports--steel, textile products, chromium, lead, zinc,
nickel, tobacco, lamb, and wine.
Official exchange rate (2007 avg.): 44.7 Macedonian denars = U.S.$1; (2006
avg.): 48.8 Macedonian denars = U.S.$1.
Population Employed Unemployed rate % Households GDP % national
avarage
South-East
Macedonia
East Total
100 Non financial sector
54,7
47,2
39,5 Financial sector
3,6
1,8
1.2 Government sector
17,1
15,3
11,7 HouseholdsNon
24,0
35,3
47,2 0,6 profit
0,4
0,5
(Bregalnica)
(Strumica) institutions
Region serving
households %
REPUBLIC OF MACEDONIA
GOAL:
GUIDING PRINCIPLES:
GLOBAL TRENDS
• ECONOMIC
GLOBALIZATION
GROWING COMPETITION
CHANGING TOURISM PATERNS
IMPROVEMENT OF TOURIST SERVICES
• SOCIAL
GROWING WEALTH GAP
CHANGE OF DEMOGRAPHIC AND POPULATION
• ENVIRONMENTAL
CLIMATE CHANGE
REPUBLIC OF MACEDONIA
POTENTIALS AND RISKS
FOR PROMOTING SUSTAINABLE TOURISM IN
THE REPUBLIC OF MACEDONIA
POTENTIALS
• GEOGRAPHIC POSITION- CROSSROAD (NORTH-SOUTH AND EAST-WEST TRANSPORT
CORRIDORE)
• PRESERVED NATURE AND ECOSYSTEMS (MOUNTINS,,LANDSCAPES, THREE LAKES AND
PLENTY OF NATIONAL PARKS RICH WITH FLORA AND FAUNA)
• HISTORY AND CULTURAL HERITAGE (CHURCHES AND MONASTERIES,, HANDSCRAFT,
ARCHEOLOGICAL SIGHTS AND MONUMENTS)
• TRADITIONAL HOSPITALITY (TRADITIONAL CUISINE WITH WARAETY OF FOOD AND DRINKS-
FAMOUS LAMB AND VINE),
•
•
RISKS
• POLUTION OF ENWIRONMENT (LOW ENVIRONMENTAL PROTECTION
AWARENESS, HUMAN PRESSURE ON DIFFERENT ECOSYSTEMS)
• FINANCIAL RISK (HIGH COST OF TOURIST BASIC INFRASTRUCTURE,MEDIUM AND LONG TERM
EFECTS)
REPUBLIC OF MACEDONIA
STAKEHOLDERS
S T R A T E G IC O B JE C T IV E S :
EASTERN ( BREGALNICA ) REGION :
1.
2.
1.
2.
3.
Bregalnica and strumica
region
1 . Nature ;
2 . Culture ;
3 . Food ;
4.
5.
6.
1.
2.
3.
1 . Nature ;
2 . Culture ;
3 . Sun ;
Objective Research, protection and development of natural tourist potentials
EASTERN REGION
Program 1 Rural tourism
No. Action Stakeholders Indicators Term
1.1 Activities for CUSTOMERS; Number of developed tourist Long term
tourist attraction PUBLIC SECTOR; attractions; 2020
BUSINESS SECTOR; Level of satisfaction of tourists;
ACADEMIC SECTOR; Number of new jobs;
% of increased financial income;
1.3 Straightening the CUSTOMERS; Number of trained and certified Mid term
human capacities PUBLIC SECTOR; personnel; 2015
related to tourism BUSINESS SECTOR; Number of provided trainings;
ACADEMIC SECTOR; Number of training tools
CIVIL SECTOR; developed;
1.2 Improvement of tourist services CUSTOMERS; Level of tourist Long term 2020
(quantitative and qualitative) PUBLIC SECTOR; satisfaction;
BUSINESS SECTOR; % of salary growth per
ACADEMIC SECTOR; year;
CIVIL SECTOR; Number of newly
constructed tourist
capacities;
Level of involvement of
different stakeholders;
Objective Research, protection and development of natural tourist potentials
EASTERN REGION
Program 1 Eco tourism
No. Action Stakeholders Indicators Term
1.1 Promotion of ECO and GREEN CUSTOMERS; Number of visitors, Long term 2020
tourism activities PUBLIC SECTOR; domestic and foreign;
BUSINESS SECTOR; Number of ecofriendly
ACADEMIC SECTOR; local initiatives;
CIVIL SECTOR; Level of visitor
satisfaction;
Number of tours per year;
1.2 Development of tourist product CUSTOMERS; Level of satisfaction of Mid term 2015
of traditional Macedonian PUBLIC SECTOR; tourists;
cuisine and beverages BUSINESS SECTOR; Number of developed food
ACADEMIC SECTOR; and beverage packages;
CIVIL SECTOR;
1.3 Development of tourist CUSTOMERS; Number of visitors per Short term 2010
packages-eco-tours PUBLIC SECTOR; year;
BUSINESS SECTOR; Number of overnight
ACADEMIC SECTOR; stays;
CIVIL SECTOR; Level of adoption of tour
operators;
Level of visitors
expenditures;
1.4 Raising awareness about CUSTOMERS; Number of volunteer Short term 2010
ecotourism PUBLIC SECTOR; programs;
BUSINESS SECTOR; Number of volunteers;
ACADEMIC SECTOR; %of saved finances;
CIVIL SECTOR; Number of developed and
distributed promotional
products
1.1
Objective
Program
No. 1Marking,
Action research, protection Stakeholders
CUSTOMERS;
Protection
Archeological
andlocalities
promotion of culturalNumber
Indicators
heritage;of marked sites; Short
Term term 2010
EASTERN andREGION
promotion of archeological PUBLIC SECTOR; Number of excavated
sites BUSINESS SECTOR; sites;
ACADEMIC SECTOR; Number of exibitions;
CIVIL SECTOR;
2.2 Cherishment and revitalization CUSTOMERS; Number of souvenir offer; Short term 2010
of old craftwork and souvenir PUBLIC SECTOR; Number of trainings for
products development BUSINESS SECTOR; handcraft products;
ACADEMIC SECTOR; % of financial income;
CIVIL SECTOR;
2.3 Protection of old and CUSTOMERS; Number of protected Mid term 2015
traditional architecture of PUBLIC SECTOR; houses;
houses BUSINESS SECTOR;
ACADEMIC SECTOR;
CIVIL SECTOR;
Objective Tourist infrastructure
EASTERN REGION
Program 1 Basic tourist infrastructure
No. Action Stakeholders Indicators Term
1.1 Reconstruction of existing and CUSTOMERS; Number of reconstructed Long term 2020
construction of new sport an PUBLIC SECTOR; and newly constructed
recreational facilities. BUSINESS SECTOR; facilities;
ACADEMIC SECTOR;
CIVIL SECTOR;
1.2 Reconstruction of existing and CUSTOMERS; Number of reconstructed long term 2020
construction of new roads and PUBLIC SECTOR; and newly constructed
facilities BUSINESS SECTOR; facilities;
ACADEMIC SECTOR; Length of road network;
CIVIL SECTOR; Presence of vertical and
horizontal signalization;
Number of newly formed
SME’s;
1.3 Marking tourist sites and CUSTOMERS; Number of marked Short term 2010
locations PUBLIC SECTOR; locations;
BUSINESS SECTOR; Number of placed sights;
ACADEMIC SECTOR;
CIVIL SECTOR;
1.2
Objective
Program
No.
1.1 1Creation
Action of regional
Coordination of strategic
tourist PUBLIC SECTOR;
Promotion
Networking
Stakeholders
CUSTOMERS;of integrated tourist offer; Number
Indicators
Level of implementation
of created Termterm
Mid
Short term
2015
2010
EASTERN documents
organization
REGIONoffordifferent
sustainable PUBLIC SECTOR;
ACADEMIC SECTOR; of national tourism
organizations;
stakeholders
tourism BUSINESS
CIVIL SECTOR;
SECTOR; strategy;
ACADEMIC SECTOR; Number included
CIVIL SECTOR; stakeholders;
1.1
Objective
Program
No. 1Reconstruction
Action of old rural PUBLIC SECTOR;
Development
Revitalization
Stakeholders ofofeco
traditional
and ruralrural
tourism
areas
Indicators
Number of reconstruct Termterm 2015
mid
SOUTHEASTERN
village houses
REGION
and farms BUSINESS SECTOR; houses and farms
1.2 Improvement of road PUBLIC SECTOR Number of roads and Long term
infrastructure length; 2020
1.3 Promotion of ECO and GREEN CUSTOMERS; % returned visitors; Long term 2020
tourism activities PUBLIC SECTOR; Number of taken activities;
BUSINESS SECTOR;
CIVIL SECTOR;
1.4 Development of tourist product CUSTOMERS; Level of visitor satisfaction; Mid term 2015
of traditional Macedonian BUSINESS SECTOR; Number of professional
cuisine and beverages ACADEMIC SECTOR; organizations involved;
CIVIL SECTOR;
1.5 Development of tourist CUSTOMERS; Number of tours conducted; Short term 2010
packages-eco-tours BUSINESS SECTOR; average of speeded money;
CIVIL SECTOR;
1.6 Raising awareness about CUSTOMERS; Waste volume produced; Short term 2010
ecotourism PUBLIC SECTOR; Waste volume recycled;
ACADEMIC SECTOR;
CIVIL SECTOR;
Objective Development of unique Dojran lake and other artificial lakes
SOUTHEASTERN REGION
Program 1 Revitalization of Dojran lake tourism and artificial lakes
Program 1 Archeology sites, history and cultural heritage, education of managers and guides and
regional carnivals
1.1 Marking, exploring, PUBLIC SECTOR; Number of marked, short term 2010
conservation and promoting BUSINESS SECTOR; conserved and promoted
archeological sites ACADEMIC SECTOR; sites;
CIVIL SECTOR;
1.2 Revitalization of existing PUBLIC SECTOR; Number of visitor mid term 2015
museums, constructing new BUSINESS SECTOR; satisfaction;
museums and monuments ACADEMIC SECTOR; Ratio income;
CIVIL SECTOR; Number of reconstructed
and newly constructed
places;
1.3 Education of managers and PUBLIC SECTOR; Number of educated long term 2020
tourist guides BUSINESS SECTOR; managers and certified
ACADEMIC SECTOR; tourist guides;
CIVIL SECTOR;
1.4 Support to existing carnivals CUSTOMERS; Ratio income; Mid term 2015
and folklore protection PUBLIC SECTOR; Number of visitors;
BUSINESS SECTOR; Average money
ACADEMIC SECTOR; spenditure;
CIVIL SECTOR;
Objective Improvement of tourist infrastructure ( sport and
EASTERN REGION recreational centers )
Program 1 Basic tourist infrastructure
No. Action Stakeholders Indicators Term
1.1 Reconstruction of existing and PUBLIC SECTOR; Number of sport Long term 2020
construction of new sport an BUSINESS SECTOR; facilities;
recreational facilities. ACADEMIC SECTOR; Number of users;
CIVIL SECTOR; Occupancy rate;
1.2 Reconstruction of existing and CUSTOMERS; Number of roads and long term 2020
construction of new roads and PUBLIC SECTOR; facilities;
facilities BUSINESS SECTOR; Length of roads;
ACADEMIC SECTOR;
CIVIL SECTOR;
1.3 Marking tourist sites and PUBLIC SECTOR; Number of signs ; Short term 2010
locations BUSINESS SECTOR; Number of volunteers;
ACADEMIC SECTOR;
CIVIL SECTOR;
1.2
Objective
Program
No.
1.1 1Creation
Action of regional
Coordination of strategic
tourist Promotion of integrated tourist offer; Number
Networking
Stakeholders
CUSTOMERS; Indicators
of regional
different Termterm
Mid
Short term
2015
2010
SOUTHEASTERN
documentsREGION
organization
offor
different
sustainable PUBLIC SECTOR; stakeholders
tourist organizations;
involved;
stakeholders
tourism BUSINESS SECTOR;
ACADEMIC SECTOR;
CIVIL SECTOR;
MONITORING :