PRESEN TATI

ON
By :
Anu
Deepti
Isha
Madhu

H ISTO RY

- In 1854 : Louis Vuitton

opened first store in Paris
- In 1892 : Vuitton died
and
the company
started selling handbags.
- Headquarters : Paris ,
France .

KEY PEO PLE

Louis Vuitton : Founder

Bernard Arnault : President
Marc Jacobs : Art Director

TARG ET M ARKET
Both Men and Women
Age : Ranging from young adults to

Seniors 22-65 yrs old.

Income : Around $5,500 or above per

month

LVM H G RO U P
Louis Vuitton
Givenchy
Guerlain
Dior
Moet & Chandon
Veuve
Clicquot
Dom Peignon

PRO D U CTS
Main products : Leather bags and

wallets
Handbags , luggage and cosmetic
bags
Time pieces
Shoes
Jewelry
Sunglasses
Belts ,scarves & Accessories

PRICE
Never on Sale !!
Premium prices
Price range :

- Handbags : $ 550 - $ 3700

- Wallets
: $ 200 - $ 700

PRO M O TIO N

Advertisements

- message : convey luxurious image

- means of media : high-end fashion
magazines. Eg. Vogue, Elle
-Billboards

PLACES
Department Stores

- Macys New York

- Bloomingdales
- Saks Fifth Avenue
Exclusive Distribution

- Limited number of stores and

retailers

EN D O RSEM EN TS
Jennifer Lopez
Kate Moss
Uma Thurman
Scarlett Johansson

REVEN U E EARN ED
1.98 billion ( 2009 )

CO M PETETO RS
Gucci
Prada
H&M