Atlas Honda Pakistan

Presented by:
Nazish Sohail
Faizyab Shahid
Haseeb Tahir

Non Presenting Members:

Members
Shahbaz Chaudhry
Anjum Altaf Butt
Wajahat Altaf
Hammad M Lali

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winning with
SCM

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 About this
Presentation….
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You’ll Hear!
Industry Analysis
Atlas Honda Pakistan
Organizational Structure
Company Supply Chain
Product Range
Procurement
SAP
Manufacturing
Warehousing
Vendors/ Dealers
Transportation
Conclusion

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 Industry Analysis
Motorcycle Industry estimates show that last year a total
of over 750000 motorcycles were sold in the country

The industry has been experiencing

a healthy growth rate of around 30%
per year for the past 4-5 years.

Pakistan came at number seven

with a production of 750,000 units
of motorcycles constituting to 2%
of the global total.

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Market Share of Motorbike in
Pakistan

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Company Profile
Atlas Honda Limited is a joint venture.
Country’s largest in-house manufacturing
capability at its Karachi and Sheikhupura plants.
14 Joint Venture/Technical Assistance
Agreements.
SKP Plant comprises of 500K plant.
Daily motorcycle production is 1325 units
comprising 4 models.
65.7 percent share in the total sales in Pakistan.
turn over is less than 3 percent.
307 dealers nationwide.
Technical Training Centers in Karachi and Lahore.

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Organizational Structure
Chairman

CEO

Finance Marketing Supply HRM Quality R&D

chain

Procuremen Warehouse Production

t Control
Imports
RM SAP
Local

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Company Supply chain
Customer Assembly /
Dealers
manufacturing plant

Central
Warehouse
(Sheikapura)

Import Local
5% CD-70 95% CD-70
15% CD- 125 85% CD- 125
Part assembling
(Karachi)

Suppliers Procurement

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 Dynamics of Material Flow

Supplier Plant Warehouse Logistics Retailer

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 Dynamics of Order Flow

Supplier Plant Warehouse Logistics Retailer

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Product Range
CD 70
Key Features
» Big and Comfortable Seats
» New Beautiful Graphics
» Petrol Tank with 9 Liter
Capacity
» Super Econo Power, 4-Stroke
Engine
» New Mud Flap
» Strong Side Cover with Lock
» New Utility Box

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CD 100

Key Features

» Strong Footrest
» Fuel Guage Indicator
» Multi Reflector Head Light
» Winning Style
» Econo Power 4-Stroke Engine
» Double Cradle Strong Tubular
Frame
» Strong Suspension

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CG 125

Key Features

» Comfortable Seat with Rear Grip

» New Beautiful Petrol Tank with
Graphics
» Strong 4-Stroke Smoke Less
Engine
» Stylish Speedometer with
Economy Zone
» Elegant Front Light
» New Shape For Back Light

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CG 125 Delux

Key Features

» Attractive Fuel Tank with modern

graphics
» Speedometer with trip meter
» Tachometer with Fuel Gauge
Indicator
» Black painted silencer with stylish
cover
» Front hydraulic disc brakes
» Back light with aerodynamic cowl
» Stronger and adjustable cushion

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Competition
Yamaha

Suzuki

Sohrab

Pak hero

Hero

Star

Lifan

Jailing

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SAP “System Application & Products"

Master production scheduling (MPS)

Material Requirement Planning (MRP)

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Procurement
Procurement Process
1. Forecasted Procurement
2. Bill Of Material (B.O.M.)
3. Price Negotiation
4. Performa Invoice is called
5. Purchase Order is placed
6. Establish Letter of Credit (L.C.)
7. Revival and Recovery of Original
Documents:
8. Bill of Lading
9. Invoice
10. Letter of Credit
11. Clearing Agents
12. Delivery and Possession of
Material
13. Good Receipt Note

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Production Planning
Atlas Honda total plant Long range capacity
capacity is 500,000 planning

units in Shaikhupura Aggregate Planning

and 105,000 units in
Karachi Master Production
Scheduling
planned to produce
400,000 units Production Planning &
control system

using both push as well

as pull system Push System Pull System

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Manufacturing
CD 70: CD 125:

Components Components

Imported Locally Imported Locally

5% Procured 95% 15% Procured 85%

Lead Time: Lead Time: 1 week Lead Time: Lead Time: 1 week
6 months 6 months

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Manufacturing Process
In Atlas Honda there are total fourteen processes, as follows:

Frame Assembling
Paint shop
Buffing
Alternative Current generation
Drum Gear Shift
Drum Gear Shop
Machine Shop
Fuel Cope
Die casting
Engine Assembling
Wielding
Ignition Coil Shop
Switch Assembling
Engine Machine Assembling

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Bottlenecks
In Atlas Honda supplier are considered
as bottlenecks…

Bottleneck

Part Assembling
Procurement (Karachi) Assembling/Man
Supplier Central ufacturing Plant Dealers
Warehouse
(Sheikapura)

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WareHousing
STORES
Stores dept. at AHL performs
following functions:

Manages the receiving,

stacking & issuance of parts &
materials to the shop.
Ensures the provision &
dispatches of required parts to
SKP & KHI plant, spares part
division & vendors.
Handles the rejections &
damages from all shops
Handles the scraps & wastes
generated in the factory

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Division of stores

STORES DEPT

General RMS DCC Scra

CKD RPS
Stores Stores Stores p
Stores Stores
ss Yard

Press In-House Local/sub Local/ In-

Parts in- Parts contractr Subcontr House
process Parts -actor Parts
parts

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Handling Techniques
At AHL, following handling techniques are used:

For handling from shop to shop especially

designed trolleys, bins and pallets are used.
Imported motorcycle components are received in
steel & wooden cases & pallets.
Local vendor parts are received from receiving
section in standard carton boxes.

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VENDORS/DEALERS
At present, 82 vendors are working with the
company.

Functions:

This department is responsible for all the

relations and dealing with different vendors.
This department motivates vendors to produce excellent
quality and train them to achieve the highest level of
quality.
This department also deals with the CKD (complete knock
down).
This department performs VIP (vendor improvement
programe). Under this programe, the department
representatives go to the vendors and train them for new
methods to produce better quality at reasonable price.

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Dealers
Atlas Honda has
established countrywide
dealers’ network..
“5S” dealers
5s stands for the following
five facilities
Sale
Service
Spare parts
Special sale
Second hand sales

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Major Selling Cities
Atlas Honda

Karachi Hyderaba Lahore Sheikapur Sialkot Gujranwala

d a

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Transportation

Type of trucks and there

capacity:

HINO (125 motorbikes)

BEDFORD (110
motorbikes)
MAZDA (65 motorbikes)

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 CONCLUSION

…. “Right time delivery to the right

customers.”

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