AWS

Compete
Scenarios
Datacenter
Cloud

Three Key AWS Compete Scenarios

1. Develop
& Test

2. Cloud
Storage

3. Datacenter
Extension

Extend the development

and testing environment
to leverage on-demand
public cloud resources

Deploy best-in-class
storage, backup, and
disaster recover solution
in private and public
cloud with a single
provider and contract

Extend the datacenter

to leverage Azure
services for workloads
such as SharePoint, SQL
Server and tier 2 & 3
applications

Transform the Datacenter

These scenarios are aligned with the Transform the Datacenter conversation, which is a part of Microsofts Cloud OS vision.
With the Microsoft platform, you can have a Datacenter without boundaries. This means that you can go beyond the resources
you have on-premises and easily access cloud resources when it makes the most sense for your business.
Microsoft Confidential

Extending the Datacenter: SQL

Public Cloud
Database
SQL Server in a Windows
Windows Azure
Extend on-premises apps by
deploying SQL Server and
SQL Database on Windows
Azure
Full SQL Server 2012 capabilities
including the new AlwaysOn
Availability groups to provide you the
HA for your database within the VM.
Common identity solution makes
application access seamless whether
it is on-premises or in the cloud.
Transparent data encryption and
auditing capabilities for additional
security.
Library of VM templates so that you
dont have to manage the installation
of SQL Server on top of the virtual OS.
Microsoft Confidential

Azure Virtual Machine

Scenari
o
1 2 3

SQL Database

Move Existing SQL

Server Apps

Develop New
Cloud-Designed Apps

Develop and Test

Backup and Restore
Database to the Cloud
Extend On-Premises
Apps
to Windows Azure VM

Extend On-Premises
Apps
to Windows Azure SQL
Database

KEY
SCENARIOS

Use both SQL Server in Windows Azure VM and

Windows Azure SQL Database in a single app.

Extending the Data Center Comparison: SQL

Database
AWS Claim

What They Say

Amazon RDS is a scalable relational
database in the cloud the provides
cost-efficient and resizable capacity
while managing database
administration.

The Facts
At this time, Amazon RDS does not
offer a high availability solution with
RDS/SQL Server.
AWS doesnt offer common/unified
enterprise management between
on-premises environments and AWS
cloud.

Microsoft Confidential

Scenari
o
1 2 3

Why Microsoft is the Better Choice

VM portability: Easily move and back up
SQL Server virtual machines between your
datacenter and Windows Azure. AWS locks
you in proprietary AMI format.
Multi-tiered cloud applications:
Customers can easily build multi-tiered
cloud apps by leveraging SQL Server and
Azure SQL Database in the same app. The
same experience is not available on AWS.
Lower cost: Windows Azure SQL Database
is more cost effective, since customers do
not pay for compute or file storage costs.

Extending the Datacenter Case Study: 3M Unit Boosts

Revenue
by
50 Percent with Choice of Cloud Service
Business Challenge
Wanted to avoid heavy, upfront
investments to buy and run testing
hardware
Wanted to utilize current development
skills without taking the time to learn how
to utilize new tool sets
Needed ability to scale deployments as
needed, and pay only for actual use.

Key Benefits
Using Windows Azure and SQL Database,
3M eliminated need for additional
hardware or personnel
Gained big cost savings by choosing
Windows Azure over on-premises
development
Scaled by 400 percent since initial
deployment
See
complete
case studyreduced
here.
Significantly
management cost
Microsoft Confidential

The similarities
between Windows
Azure and our own
development
environment gave
us a huge
advantage.

Jim Graham
Technical Manager, 3M

Extending the Data Center: Hosting SharePoint

Server on Windows Azure
Go beyond the resources you
have on-premises by
deploying a scalable
collaboration platform in the
cloud

Design, implement, and develop

on SharePoint 2010/2013
without upfront hardware costs.
Develop custom Internet sites
and collaboration apps not
supported in a software-as-aservice model.
Burst compute, storage, and
database for your SharePoint
farm when you need it.

Microsoft Confidential

On-premises

Scenari
o
1 2 3

Remote Workers

Windows Server
Active Directory
VPN

INTERNE
T

Windows Azure
Windows Server
Active Directory

SharePoint
Server

Scenari
o
1 2 3

Extending the Data Center Comparison:

Hosting
SharePoint
Server on Windows
Azure
AWS Claim
Why Microsoft
is the Better Choice
What They Say
Amazon EC2 running Windows Server
is a secure and dependable
environment for customers to deploy
Microsoft SharePoint quickly and cost
effectively.

The Facts
Microsoft workloads are not tested on
AWS
AWS deployment scripts are buggy
and unreliable.
Any error during stack creation can roll
back the entire configuration.
Customers get limited to no support
for running SharePoint on EC2.
Microsoft Confidential

Microsoft compatibility: SharePoint

architecture and configurations are tested
by Microsoft.
Lower cost: Windows Azure charges only
for the incremental differences when
snapshotting storage for SharePoint,
whereas Amazon S3 customers have to pay
for an entire snapshot each time.
End-to-end support: With Windows Azure,
customers get first party and end-to-end
support (infrastructure and software) for a
SharePoint server running on Azure.

Extending the Datacenter Case Study: Telenor Uses Windows

Azure
for Development and Testing of company-wide SharePoint 2013
Business Challenge
Platform
Testing a big new deployment like
To improve collaboration and best
practice sharing
Bolster process efficiency
Facilitate a more agile and responsive
organization

Key Benefits
Dramatically reduced the cost needed for
test, development and demo
environments
Reduced the time to make the
environments available to the project
Saved on long term investment in
hardware that would have only be used in
the short term.

this is essential to success, but

development and testing can take up
a lot time and it normally requires that
we buy many extra servers that, once
testing is concluded, we dont really
need anymore. And that costs us
considerable money and other
resources.
Thats why Windows Azure Virtual
Machines was such a good solution for
us. We could develop and test using
IaaS instead of investing in servers at
our hosting providers. The time
savings throughout the process was
enormous. Were eagerly looking
forward to taking advantage of all the
benefits of SharePoint 2013.

Andreas Hgberg, Director,

Telenor Group

See complete case study here.

Microsoft Confidential

Resources

The AWS Web Insights Tool

Identify AWS EC2 and S3 web presence in your managed
accounts
Whats
new
Go-Dos
Related Tools
The WIT Tool was introduced in late FY13 as a
way to complement existing field sales and
marketing targeting efforts with competitive
penetration data
Adhoc Search: Capability to look for AWS
presence in any URL
Industry View: Look at AWS presence by
industry and geography

Resources
//STBCompete: AWS Compete BOM and Web
Insights Tool
//Azuresales: Azure sales scenarios and BOM
AWS Compete group on Yammer
Shikha Chetal for questions

Download and try out the tool!

Use a variety of views to refine your
competitive efforts
Use SummaryView to look at AWS
Presence by segments/geo
Use AccountList View to get a list of
accounts with AWS presence by
geography, segment, account manager,
etc.
Use RecentlyChangedAccounts Report to
get a list of accounts in which AWS
presence has changed
*NEW* Use Adhoc View to search for AWS
presence in any URL
*NEW* Use Industry View to look at AWS
presence by industry

STB Account Grid: Provides licensing,

program, pipeline, usage, and compete
information for account targeting purposes.
AWS presence data is included
Azure-AWS WW Heatmap: Shows AWS
presence and Azure EA and Direct usage data
to better target whitespace. Inspired by the
work done in the US Sub.

Which Tool to Use

BG Leads, IPMs: Be familiar with all three
tools
ATU: Use STB Account Grid
STU, Azure SSPs, App Plat SSPs, DC
SSPs: Start with heatmap and use WIT for
more information

Please download the new version of the Web Insights Tool at //AWS for the latest data and features. The old version will not update with the most
recent data
Microsoft Confidential

10

Get Support

Content

Product Pages

http://AWS

Windows Azure

Cloud OS Conversatio
ns
,

StorSimple

Account
Targeting
AWS Web Insights Too
l
AWS-Azure Heatmap

Community
AWS Compete Yamme
r Group
Azure IPMs
Distribution Group

Enable Modern Busine

ss Applications
Transform the Datace
nter
Azure Sales Scenarios
Microsoft Confidential

11