HARYANA An Example of

New vision in
Agriicultural
Marketing,Planning
and Designing.
A Presentation by:
H.S.A.M.Board

Haryana - A Profile
Sn

Item
Population (000000)

At Present
211.44
(2001 Census)

Census villages electrified (no.)

All
All

Census villages with safe drinking

water (no.)

Villages connected with road (no.)

All
86.3%

Cultivable Area of Total Area( 44.02

Lakh Hectares)

82.3%

Area under assured irrigation over

net area sown

Literacy Rate

Food grain production in Lakh MT

69%
153.08

Haryana - Granary of India

Mainly grain producing state.
Basmati Rice is the pride production of the State.
86.3% land cultivatable, Cropping intensity 182.39%, 82.3%
land stands irrigation facility provided.
Haryana Stands 3rd in Mushroom and fourth in flower production
and 10th in Green (food/ vegetable) production.

About Us
Marketing Board was constituted in August, 1969 with an aim to
create a strong and efficient marketing infrastructure by setting
up modern markets for marketing Grain and Greens.
The primary objective was/is to set up a marketing infrastructure
for better regulation of the purchase, sale, storage and
processing of agricultural and Horticultural produce.
We have set up 106 principal market yards, 180 Sub yards and
178 Purchase Centers in the entire state leaving only 8 Km.
distance from farm/field.
We are engaged in multifarious activities for farming community
and rural development such as constructing / modernizing
agricultural/horticultural marketing infrastructure, warehousing,
cold storage, rural roads , rural stadiums, model villages and
especially a cool chain ripening chambers/sorting grading and
Packing Facilities throughout the state.

About Us -

Contd..

We are setting up a International Horticulture Market in National

Capital Region at Gannaur (Distt. Sonepat) on the NH-I about 40
Km. from Delhi on a area of 500 acres with an estimated cost of
Rs. 500 crore for which land stands almost acquired.
We are setting up Timber Market at Yamuna Nagar, Rohtak and
Sonepat.
We are earning approx Rs. 400 crores per annum, which is likely
to increase at the pace of 20-30% annually.

Our
Vision

Our vision to bring ample number of

opportunities and to set up efficient
and knowledge based marketing
systems and services to increase the
net income in the agriculture segment.
Thus,
building
a
prosperous,
progressive and proud farmer.

Our
To set up efficient marketing services .
To develop Mission
post harvest management

infrastructure with

forward and backward linkage.

To integrate and professionalize delivery of agricultural
services to arrange better value for the farmer's produce.
To facilitate diversification of crops and to encourage for
judicious and profitable use of land.
To introduce knowledge and technology based solutions.
To
develop
quality
control
and
standards
in
agriculture/Horticulture Sector.
To
introduce
processing
for
all
types
of
Agriculture/Horticulture produce to add value and to reduce post
harvest losses (25% to 40%).

Physical Infrastructure - A
broad
view
Principal Market
Yards:
106 Fruit & Vegetable Markets: 30
Sub-Market Yards: 180

Purchase Centres: 178

Roads Constructed: 12,000 kms

(in order to provide proper access
to

the Markets to the farmers)

Fodder Markets:
25
Special Markets -Wool
1
Cotton Markets
33
Special Commodities Hubs 05

Fruits

Area
(Ha)

Mango

Horticulture Produce
% of
Fruit.
Area

Productio
n (MT)

% of
Fruit.
Prod.

Productiv
ity
(MT/Ha)

9009

23.54

69355

27.03

7.7

Guava

7237

18.91

48780

19.01

6.74

Citrus

11500

30.05

51395

20.03

4.47

3855

10.07

36829

14.36

9.55

129

0.34

1356

0.53

10.51

Aonla

2489

6.5

10900

4.25

4.38

Chiku

898

2.35

5500

2.14

6.12

3156

8.25

32441

12.64

10.28

39132

100

256556

100

Ber
Grapes

Others*
Totals

Includes Pear, Peach, Plum, Papaya & Banana etc.

Productivity against matured orchards.

10

Targets in Horticulture Sector.

Seeking to emerge as a major producer of fruit and vegetable.
Enduring to increase horticulture production by taking advantage
of Good Canal Network/rainfall/soil conditions and hardworking
peasantry, Conducive environment.
Gearing up to Exploit export potential - proximity to Delhi International Airport 6 Air Strips in the State
Total fruits, vegetables and other horticulture production in the
state is around 41.72 lakh MT with an area coverage of 3.57 lakh
Ha
* Source Horticulture Department

Horticulture ..
Main vegetable crops Potato, Onion, Tomato, Cauliflower,
contd
Carrots, cucurbits,
Mushroom, Leafy , Root Vegetables and Babycorn
Main Fruits are Kinnow, Mango, Guava, Ber, Aonla.
About 39,132 hectares land is under orchards like malta,
Kinnow, mausami, ber (Indian Jujube), Guava
and Mangoes Plantation in 12,000 Ha made during last 3 years.
About 3,57,000 Hectares of land is under Horticulture
production which is around 5.5% of the total cultivable area in
Haryana.
In country, the Haryanas share in Fruit & vegetable production
is 3.5%
* Source Horticulture Department

Thrust Areas
1. To increase horticulture production and reduce perishability for post
harvest management and value addition.
2. To establish cool chain / ripening chambers/ grading & packing facilities.
3. To introduce Market intervention schemes to safe-guard the interest of
farmers.
4. To form Co-operatives as a tool to negotiate the interest of farmers.
5. To develop Processing Plants & Marketing infrastructure in such a
way that demand and supply are fully met without any ups and downs .
6. Marketing intelligence to seminate price information with such a
pattern that a national grid of fruit and vegetables is formed.
7. To decongest market yards and reduce gluts and modernization thereof.
8. Waste disposal / waste management system through Vermi compost
and Bio-Mass power plants.
9.
To Computerize all principal/Sub yards.

Strategies adopted
1.

Contract Farming introduced in the state by amending the PAPM Act in aug,2007 Four
Companies , Namely have taken up the contract farming :1. M/S SKOL Brewaries Pvt.Ltd.
: 2300 Acres.
2. HAFED, Panchkula.
: 6000 Acres
3. United Brewaries Pvt. Ltd.Patiala.:10000 Acres
4. M/S Techno Agri. Sciences.
: Nil (In Process)
2. Export Promotion Policy :- The Board has launched export promotion policy which
seeks to provide technical and financial assistance to the farmers for upgrading the
quality of produce and to take up value addition activities. It promotes formation of
growers groups/ societies for this purposes. An Export Promotion Council is also
proposed to be created.
3. Farmers Marketing Assistance Scheme :- Scheme has been formulated recently
to adopt practices for value addition. Under this scheme ,assistance for
grading/sorting and packing material and transportation is provided.
4. Setting-up of Lab Facilities :- In order to increase competitiveness of the growers
produce, a network of labs for quality testing certification is being created through
out the State.
5. Haryana Farmers are being sponsored to different Countries like China and Israil for
having better marketing awareness.
.Contd..

Strategies adopted Contd..

5. Assisting Farmers to bring more area under horticulture crops with
cluster approach..
6. Encouraging farmers to take advantage of NHM subsidies for setting up
Orchards & plantation,
Nurseries, green houses &plastic tunnels,
Community tanks & micro irrigation
pack houses and cold storage.
7. Setting up post harvest management solutions an quality testing
labs.
8. Setting up of Agri-business information centers, Agri clinics and
Plant health clinics.
9. Acquainting farmers with the latest technologies.
10. Developing horticulture crops with latest high yielding varieties
Kinnow, Potatoes.
11. Optimizing irrigation water usage through drip irrigation.
12. Imparting training on different aspects of such as cultivation, grading
and packing, processing and storage of agricultural/horticultural crops.

Hurdles we are facing:1. Lack of proper grading, sorting, cleaning, sanitation

and handling lines.
2. Lack of cool chain and long delays without cooling.
3. Lack of farmer awareness and good farm practices.
4. Lack of collection and storage facility at farm gate.
5. Losses due to Packing and Packaging Material.
6. Storage and Transportation Losses.
7. Use of inappropriate chemicals or misuse of registered
compounds in ripening and field activities etc.
8. Poorly implemented quality grades and standards.
9. Improper parking place and movement in market
yards.
10. Lack of Quality Retention.

Major Projects in hand:

Establishing a world class Internatinal Horticulture market at Gannaur
(distt. Sonepat) , near Delhi on NH1 for fruits & vegetables for catering to
North India.
Establishing International Flower market and Auction house at Gurgaon,
near Delhi on NH8 for catering to whole of north region.
Establishing 6 Agro Malls at six prime stations in the State
Working for setting up of pack houses with grading, sorting, cool chambers and
ripening facilities in 17 centers/ Seventeen completed or nearing completion
and another 12 planned.
Setting up 100 nos. collection centers for horticulture production planned.
Establishing Agri-business knowledge
market/production related information .

centers

in

every

market

for

Constructing Wholesale Air Conditioned Fruit & Vegetable Market at 6

stations

Our Planning
International Horticulture Market at
Gannaur
International Horticulture
Market : Its a destination where
horticulture produce of the region will finally arrive from the
farmers for its sale to the consumers end . This Market will be
equipped with all the latest modern marketing infrastructure to
handle the bulk supply and shall reduce post harvest losses to a
bare minimum. All the facilities and services will be available here
as are available in Rungis Market of France.
Situated at NH1 within NCR region, Delhi A huge
Gannaur International
Market
:
consumptionHorticulture
market and export
base.
Designed to handle production of northern region
An alternate to Delhi-Azadpur market.
Area earmarked : Approx 500 acres
Will serve nearby states of J&K, Himachal Pradesh,
Uttranchal, Uttar Pradesh and Punjab etc.

Proposed Facilities at Gannaur

Auction Halls : 3 Nos (Each with a capacity of 100

participants).
Receiving Areas ( Air-conditioned) : 3 Nos, each
measuring 200X300.
Viewing Galleries
Grading Packaging halls : 3 Nos, each measuring
100X200 equipped with vegatable, onion, potato,
tomoato, apple and citrus fruits
Cold Stoages : Vegatables - 2000 MT, Fruits - 1000 MT,
Pre Coolers - 50 MT, Ripening Chambers - 500 MT,
Potato - 10000 MT, Onion -10000 MT.

Proposed Facilities at Gannaur cont..

Parking and Transport Areas covering 20-30 acres.

200 Traditional Shops for Wholesalers each measuring 25X65

Sq Feet.

20 big plots for Cool Chain each measuring 1 acre for

institutions and corporate.
110 shops for Organic Food Section each measuring 5X10 Sqm.

110 shops for Farmers and Retail Market each measuring

5X10 Sqm.

Proposed Facilities at Gannaur cont..

Business Park / Import/ Export House / A.C Market covering.

Palletization / Racking System and Mechanical Conveyor belt

Waste Disposal Bio-mass & Vermi compost.

Water Works.

Electrification and lighting

8 Canteens and Food Plaza

Proposed Facilities at Gannaur cont..

Administrative Building.

ABIC & Commodity Exchange Centre

Rest House

Quality Testing Laboratory.

Electronically controlled gates and Weigh

Bridges.

Banks / ATMs

Modern Fruit & Vegetable Market at Mewat

Mewat is within the vicinity of National capital and Gurgaon which is
a huge consumption market and has connectivity with the
International Airport Delhi. This area has a high potential in terms of
horticulture growth and through this market we can tap production of
nearby state Rajasthan also. The state government is offering special
incentive to this area with a commitment to deliver social and
economic justice to the backward and underprivileged section of the
society/ farmers in Mewat. This market will achieve the social goal
and will also boost the economy of this backward area. The Central
Govt. / Planning commission have also laid special emphasis on annual
plans with a view to provide education, enhance their economic power
along with social upliftment with a holistic approach.

Mewat Fruit & Vegetable Market:

Commodity hubs and Cold Storage facilities equipped with Grading / packing
lines.
Covered platforms/ shops and individual platforms.
Services such as water, lighting and sanitation etc.

Background 17 Proposed Marketing

The following Mandis have
been selected to be developed into Commodity
Infrastructure

Hubs cum Pack Houses considering their production and location:Yamunanagar is the most fertile and well irrigated district falling in
Yamuna Basin and has a high potential of Horticulture production. The
District has the highest production of mangoes and touches Uttranchal, a
major Horticulture producing state.
(2) Timber Market is being developed at Yamuna Nagar
Faridabad : A densely populated city having border with Delhi. It is the
first industrial estate of the state. High profile population allows it to
become a huge consumption market for horticulture production.
Ambala : Good fertile land allows it to become a good producing area. It is
also an industrial estate and cantonment area. A Highly densely populated
city results into a good consumption market. It is located near UT,
Chandigarh.
Jind : It is a centrally located city of the state and has a potential of
growth in horticulture production. It is well connected to the national
capital through rail and national highways.

Background 17 Proposed Marketing

Pehowa(Distt.
Kurukshetra) : It
is situated on the Divine
Infrastructure
cont..

Saraswati river having abundant ground water which makes it

the best tubewell irrigated area. Presently, wheat, rice and
potatoes are grown here and diversification is possible through
such facilities.
Indri(Distt Karnal) : This is most fertile area of the state and a
lot of tomatoes are grown here and it can emerge as a tomato
hub along with other horticultural crops. It is situated on NH1.
Bhiwani : Partly irrigated and partly barren land, we can exploit
this district for organic horticulture farming. A lot of tomatoes
and cucurbits are grown in this district. It is well connected to
Delhi. Ideally suited for drip irrigation through tanks as
envisaged under N.H.M. projects.
Rewari : It is situated within NCR region and it is gateway to
Rajasthan & Delhi and has high potential of growth of
horticulture production and access to consumption market such
as Gurgaon and Delhi.

Background 17 Proposed Marketing

Infrastructure
Sirsa : District
Sirsa is known cont..
for its citrus fruits such as

Kinnow and Malta, which are being grown there since 1950s.
NHM has given special incentive to district for citrus promotion
and most of the states Kinnow is grown here. It is a good
vegetable producing area.
Fatehabad : A highly fertile district and has high potential for
horticulture growth and is situated on NH10.
Bahadurgarh ( Distt. Jhajjar) : This town is part of National
capital region and most of the farmers are already engaged in
vegetable production and they are going to Delhi for its sale.
Kurukshetra : The city is well connected to the state and national
capital. The land is highly fertile and lot of vegetables & potatoes
are grown here.
Indri : A highly fertile area and it is known for its tomato production
and has high potential for the growth of other vegetables also.

Background 17 Proposed Marketing

Infrastructure cont..

Badal (Distt. Bhiwani) : This is also a major producing area of

tomatoes and the soil condition of the area allows it to become the best
for horticulture production along with citrus cultivation.
Yamunanagar : This is a mango specific hub to cater to the demands
of mango growers.
Tohana (Distt. Fatehabad) : A highly fertile area and lot of
vegetables are grown here and is well connected to Delhi & Punjab
through rail and road network.
Gohana (Distt. Sonepat) : It is known for its horticulture production
and Safal market is already sourcing the vegetables from this area. It
is situated within the NCR region
Farukh Nagar (Distt. Gurgaon): It is within the vicinity of Gurgaon
city, which is known as the best destination for corporates resulting
into a huge consumption market. Also population of Gurgaon has risen
tremendously during the preceding years and most of the vegetables
are brought here from other states to fulfill the demand.

Our Designing
A view Of Air Conditioned Agro
Mall,Panchkula

A view of latest
infrastructure
Pack House Front
View

Pack House Rear

View

Abub Shaher
(Sirsa)
Power Station
Grading
Line

29

30

31

A view of latest
infrastructure
Abub
Shaher (Sirsa)

32

32

Banana Ripening Chamber - Rohtak

33

SHAHBAD Potato Grading Line

34

Marketing Infrastructure Karnal

Mandi

35

WHOLE SALE APPLE

MARKET,PANCHKULA

Apple Market

( Under Construction)

AC Fruit & Veg.

Market

36

37