SERVICE

MARKETING
MARKETING OF NGO’S
 Submitted To:
Prof. Poonam Chouhan

Presented By:
Shrutika Hande(22)

Nazmeen
Maniyar(32)
MMS(1)-A
 MARKETING

MARKETING OF PRODUCTS MARKETING OF SERVICES

SERVICES MARKETING:
Services marketing is the marketing of processes,
deeds and performances, i.e. any thing which is
essentially intangible in nature
7 P’s of Service Marketing
Price
Place
Promotion
Product
Physical Evidence
Process
People
 MARKETING OF NGOs

Do NGOs have a marketing department?

Are professionals involved in the
operations of NGOs?
Medium of Marketing used by
NGOs
Other Unique methods used for
marketing by NGOs
 Exhibitions
 Printing calendars with logos and
mission of the NGO.
 Annual functions where
volunteers are felicitated.
 Annual programmes telecasted
on local cabel channels.
 Organizing social events.
 Mascots are used by some NGOs.
 Recommendations

 Maintaining database.

 Tie-ups with academic institutes.

 Presentations during PTA meetings.

 Road shows and Street Plays.

 QUIZ
 PETA
 Polio
 Narmada Bachao Andolan(NBA)
 Tsunami Rehabilitation and Anti-Smoking
 Eye Donation
 Gay rights
 Slum Rehabilitation,AIDS
 Being Human
Fund Raising in NGOs
DONATIONS
  Individuals
 Foundations, Trusts and Donor
Agencies
 Corporations
  Government
 Religious institutions
 Types Of Donations

  Corpus

  General

 Earmarked

 Matching

 Returnable
Other Forms of Income

 Interest/Dividends

 Sale of products

 Rent

 Membership fees/subscriptions
 STRENGHTS: WEAKNESS:
Service delivery at the Fund Raising.
grassroot level. Lack of human resources.
Able to achieve more with Difficult to attract
limited resources. professionals.
Lack of awareness.

OPPORTUNITIES: THREATS:
Increased demand of Attitude of
services. hopelessness amongst
Increase in CSR activities. the needy.
Political will at local levels. Over reliance on donor
support.
Poor accessibility.
Overwhelmed with
demand for services.
CASE STUDY
SPASTICS SOCIETY OF INDIA
CHEMBUR
 ABOUT THE NGO

 Established on 2nd October 1972.

 Nargis Dutt was the 1st patron of the
society.
 Has services in 16 states of India
namely Kolkata, Chennai etc.
 Centres in Mumbai namely Colaba,
Dharavi, Bandra and Chembur.
 Organization Structure

 Founder and Chairperson- Dr. Mithu

Alur.
 Sales and Marketing Manager- Veena
Dhaifule
 Departments
 Faculties
 Volunteers
Marketing methods

 Mouth to mouth

 Exhibitions

 Donations

 E-bay
Challenges faced

 Innovation

 Insufficient funds

 Challenges for trainers.

 No. Of products
EVERY CHILD IS