BUSINESS DEVELOPMENT

DIVISION
SUCCESSFUL BUSINESS GROWTH
 S T R A T E G IZ
E
D
D E V E LO
P BD A N A LY S
E

R ESEA R
CH
AGENDA
What is Business Development?
Mission
Vision
Services
Objectives
3 Years Structure Plan
Contributions to the Company?
7 Reasons for having BD under corporate
top management

WHAT IS BUSINESS
DEVELOPMENT?
SET OF EFFORTS

Business Development is the set of efforts for

identifying, researching, analyzing,
developing, and strategizing.
These efforts represent the primary
requirements to develop & grow businesses
 PRIMARY COLORS
Business 3 Primary
Development is a
set of efforts Colors can
that can
Blue: M oderation, C ommunication, C onfidence,
produce
H igh Ideals
contribute to all colors
all business
processes

P roductivity, G rowth, P rudenceRed

, B alance
: Enthusiasm
, Development
, Energy, Action, Determination, Secur
Focus & Approach

Business development focuses on

implementation of the strategic business
plan through equity financing,
acquisition/divestiture of technologies,
products, people and companies, plus the
establishment of strategic partnerships
where appropriate .

 Techniques
 Business development includes a number of
techniques designed to grow an economic enterprise.
Such techniques include, but are not limited to,
 assessments of marketing opportunities and target
markets,
 intelligence gathering on customers and competitors,
 Benchmarking
 Developing strategic relationships and alliances with other
companies
 Developing and maintaining of policies and strategies in
public/media relations, company's image management,
brand and product management etc.
 Licensing & franchising
 generating leads for possible sales,
 drafting sales policies,
 formal proposal writing, and
 business growth model design & development.
Business development involves
evaluating a business and then
realizing its full potential
MISSION

Discover new opportunities

Identify sources of competitive advantage
Develop winning strategies
Accelerate & sustain growth
VISION

The DIVION’s vision is to become an

integrated & advanced strategy
consultancy & research entity having the
capacity of serving the Company &
beyond.

 SERVICES

 Marketing research
 Competitive analysis & benchmarking
 Strategic planning and positioning
 Corporate, economic, and project development
 Business global focus
 Policies & strategies developments
 Business-to-business/industrial productive
communication
 company's image management



OBJECTIVES
 Innovation & Products development
 Market development
 Process development
 Technology development
 Brand development
 Company image development
 Economic development
Strategic positioning and planning
Projects management and promotion
Growth investments
Research, analysis & industry studies
 Maintaining the global focus (through
collaboration, cooperation and integration with
other related businesses)

Business Development
Contributions

STRATEGIC
MARKET RESEARCH & MARKETING POSITIONING &
COMPETITIVE STRATEGY PLANNING
ANALYSIS

BUSINESS
DEVELOPMENT

GROWTH CORPORATE
STRTAEGY STRATEGY

DEVELOPMENT
WHAT WOULD BD
CONTRIBUTE TOWARDS
SUCCESSFUL BUSINESS
GROWTH?
Market Alignment & Strategic
Responsiveness

Good strategic positioning ensures that

sustainable core competencies are always
oriented toward, and in alignment with,
mission’s needs, even when strategic
directions change.
Like a gyroscope maintains its orientation
even in a weightless environment

Strategic Decisions
Navigation Tool
It is important to emphasize on delivering a
combination of qualitative and quantitative
researches and strategic analysis to help
the company to:
Focus on objectives,
Navigate around competitive threats
Find the best path to success.
Like a compass, our research and analysis
practice does not try to make decisions for
the Company, but rather becomes a
strategic navigation tool that helps the
company make decisions

GLOBAL FOCUS
Capabilities are global in approach.
 (Researches and strategy approaches)
Consider international & domestic market
places and competitors to develop a
sustainable competitive advantage.
The globe reflects growth through
collaboration and integration with other
companies including services that support
and facilitate mergers and acquisitions,
strategic alliances, joint ventures, and
technology transfers.

7 Reasons for having a
Business Development
Department Under
Corporate Top Management
1
In course of preparing investment
opportunities reports, the BDD can
encounter many investment opportunities
that can be presented to the corporate for
evaluation and probable acceptance. Being
within a business unit, the investment
opportunities might never be presented
since it might belong to another territory
which could be out of the jurisdiction of the
business unit

2
 The business development division will incorporate a
traveling schedule to various destinations around
the world for the purpose of perusing business
opportunities in favor of the business development
within the jurisdiction of the business unit’s
territory.
 However the analysis conducted during traveling can
be done for the corporate interest, by expanding
the scope of analysis, this would save redundant
traveling to the same destinations for performing
several analysis reports while it could be done at
once in one trip.
 In short, the corporate can utilize this to gain more
knowledge about investment opportunities abroad
and potential ways to link to local opportunities, in
the same time, the corporate will save
considerable cost by achieving all required analysis
by minimizing traveling expenses
3
The BDD has the ability to conduct large
scale research projects that will favor the
corporate in taking better decisions based
on scientific-approached analytical reports.
Maximizing the D’s deliverables would give
better vision to the corporate management
by making available all information
necessary to take any decisive action, long
and short term strategizing

4
There are functions under business
development that overlaps with multiple
departments, e.g. General Business
Support, Focused Research (currently
handled by the corporate research
department), Process Analysis, etc.. .
Since the business development division
builds an integrated knowledge structure
in various areas of corporate/business unit
interest, it would be useful to share all
information with all entities to elevate the
level of knowledge & awareness in order to
have a progressive and cascaded effect of
better strategy planning & decision taking.
5
 The business development division will allocate
strategy advisors to each business unit’s head
to align the paths of strategic planning and
grow initiatives taken by the BU heads
 To simply achieve a better process flow for the
hidden functions of strategizing and
investment opportunities hunting.
 In other words, the business development
division will enable effective and organized
strategizing at corporate/BU levels and provide
the tools & platform that can be used to
achieve this.
 On the other hand, the division will maintain its
role as a strategic advisor for corporate
management and provide live-updated
awareness about various business
6
The final decision of enabling a given
investment opportunity lies with corporate
management, having the business
development division under corporate
would expedite decisive actions which will
increase the possibility of maximizing
benefits out of any given investment
opportunities

7
The business development division can
flexibly adapt the need for enabling the
strategic planning engine for the corporate
By having dedicated & specialized human
resources who are focused towards this
hidden function.
Adoption here means efficient functioning
through an organized process, which in
return, maximizes productivity and quality

THANK YOU