Music Magazine Industry

Research
Jo Kelsall
 Bauer
http://www.bauer.co.uk/

Music magazines Bauer own/Genre/price!

• Mojo- Classic Rock-£
• Kerrang-Heavy rock/metal- £2.20
• Q-Heavy rock/metal-

Bauer cater more for a niche audience. This because of magazines like Kerrang who are
aimed at people aged 15-25 who are into their heavy rock and metal music for
example, Slipknot and Greenday. Mojo magazine focuses more on classic rock for
example, Bob Dylan. Mojo’s target audience is people aged 30+. This is because
older people tent to be more into their classic rock rather then music of today. Q
magazine is similar to Kerrang and it focuses on heavy rock/metal music as well as
artists like Lilly Alan. Q target audience is people aged 15-30 again. Most music
magazines are aimed at both men and women but due to contents and colours of the
music magazines, they are aimed more at men than at women and are read by men
more then women.
 Kerrang targets its audience by the images and articles that
Appear in Kerrang. Kerrang concentrates on heavy rock/metal
Bands such as Lost prophets, Greenday, Marilyn Manson,
Alice in chains etc. Kerrang keeps their audience interested by
having articles and reviews in about bands, gigs and festivals.
Every week, Kerrang magazine has a big focus on a different
Band each week and has either one or two double page spreads
about the band. Kerrang also comes with free posters, and they
are sometimes poster specials for example, you will get
different posters of a gig/festival like Download or Leeds.
Kerrang also has a lot of competitions. Every now and then,
Kerrang will have a special issue which is completely devoted
to a certain band. Kerrang also targets it’s audience by adverting
Upcoming tours and festivals.

MoJo target its audience by concentrating on classic rock for

Example, Boy Dylan, Pink Floyd, Guns and roses etc. MoJo
Targets its audience having more articles in then it does
with reviews of gig and festivals. MoJo had a lot of artistes that you
would consider older and more Wiser then what appears in Kerrang.
There isn’t as much going on, on the front cover of MoJo. Kerrang
comes with posters for their audience where as MoJo
comes with free CD’s for their audience.
Q is very similar to Kerrang and it concentrates on heavy
Rock/metal music but also focuses on artists like Lilly Allen and
Madonna. Q magazine is aimed at people aged 15-30. Slightly
Older age group compared to Kerrang. Q targets
Its audience by having more articles about bands,
like MoJo. This is because older People would rather read
about the actual band rather then reviews about gigs or festivals.
Also, the images that are use, again the bands in the images
look more older and wiser and don’t have images life gigs or
festival. Again, the front cover of Q isn’t too busy and it gets
straight to the point.
 IPC Media
http://www.ipcmedia.com/

Music magazines that IPC media own//genre and price

•NME- Popular music- £2.20
•Guitar and Bass- £3.95
•Uncut- Britpop-

I would say IPC media caters for a niche audience too. This is because magazines
like guitar and bass is aimed more at people who can or is learning how to play the
guitar or bass. Guitar and Bass magazine I would say its target audience is people
aged 15+. Uncut, I would say its aimed more at the older generation again. Its focuses
on britpop and it features older artists/bands such as Pink Floyd, David Bowie and
Jimmy Page. Uncut is aimed at people aged 37+. NME is aimed at people between
17-30. NME features bands such as Franz Ferdinand, Kaiser Chiefs and Artic
monkeys. Like most music magazines, they tend to target males more then females.
 NME’s target audience is mainly males aged 17-30. NME
Targets its audience by featuring bands such as
Franz Ferdinand, Kaiser Chiefs and Artic monkeys who appear
To the both younger and older generations. NME like most
Magazines, have articles about bands and reviews of gigs
And festivals. NME also launch competitions and have world
Exclusive interviews to keep their audience interested.

Bass and guitar magazine is aimed at people who play or learning

To play the bass or guitar. Bass and Guitar magazine feature
A lot of famous guitar and bass players as there are role models
For people. Bass and guitar also target its audience by featuring
Interviews from some of the best bass and guitar players about.
It also featuring gear reviews as well as bass techniques to keep
Their audience interested.
Uncut is aimed at mainly men again aged 37+. Uncut targets
It audience by featuring old albums, music and film news as
Well as news on new albums. Uncut also targets its
Audience by featuring older artists and bands such as
Pink Floyd, Jimmy Page and John Lennon. It also targets its
Audience by every month when a new issue comes out,
It comes with a free CD which will include either old or new
Music.
 Synergy
Other ways companies get their products out to their audience is though media
Products. For example, radio, internet and T.V. Kerrang for example, has the
Magazine but also have Kerrang radio and Kerrang music channels on Sky and
Virgin and not forgetting the internet. most of these products are free to use
(unless You are the bill payer for virgin, sky or the internet) where as you have to
pay for the magazine.
Most magazines have an website which is free and easy to access. By using the
Internet people can catch up on the latest favourite bands, latest gigs/festivals and new
Album releases. By using the internet people can catch on music news when ever they
Want, where ever they want as people can no access the internet by phone, iphones,
itouches, computers or laptops.
Most household now have either Sky or virgin, and Kerrang especially has it own
Music channel and people can listen and watch music videos from their favourite
Band as well as catch up news, gigs and competitions. If people don’t have Sky or
Virgin, they will have radio either on a CD player or in the car and radio which is
completely free.