SE

O
?

Does Url Structure Impacts On

SEO?
Still A Question

A debate still goes on URL structure for years in the SEO industry.
Many optimization techniques have been implemented to refine the
sites ranking by SEOs.
When overall traffic is considered, the URL structure is helpful or not
is the real query. A survey done provides the answer to this query.

Extraneous Character
It becomes a confusing task to access the
websites that contain extraneous characters
like %, &, @ and $.
Google suggests the use of dashes over
underscores as it affects the way their search
engines reads the keywords in the URL.

URL Length
Google is the best place where you can check
your URL length.
59 characters are the average URL length for a
Gmail, 90 characters are the average length of
Webmaster Tools and 6 is the average URL
length of the Google blog.
As per analysis made, the top 100 URLs had a
length of 38 characters. Amongst them, top 10
had a length of 37 characters. On an average,
the URLs that tend to dominate the search
listings have a length of 35 to 40 characters.

Keywords within URLs

More emphasis is made on other search factors
rather than including keywords in the domain
name and URL by Google.
Dont add keywords in your URL until you want
it to seem unnatural. Use of keywords in a
domain name may show a noticeable decline in
the rankings.

Subfolders
Many URLs include subfolders in them. When
the analysis was done, top URLs had no
subfolders while there were up to 12 in others.
Well, no such correlation was found between
the number of subfolders and the websites that
topped the rankings.
In a summary, URL must contain the least
number of subfolders if possible; however, no
such huge impact will be created on rankings.

Direct Traffic
It is quite a spread rumor that sites with short
URLs have more traffic. Well, it is not such. It is
not necessary that short URL sites have more
traffic. There are some sites that score a good
traffic, in spite of having bit longer URL.

Conclusion
You cannot just remove the extraneous characters, add appropriate
keywords and use dashes in your URL, and expect an increment in
the rankings. These factors have a negligible impact on the
rankings.
There should not be more focus on the URL structure as the rankings
are not much affected by it, rather they are affected by the backlinks
and content quality, on which more focus is needed.

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