Bacha and bachi

Core Benefit:
Love, Sacrifices and Strong relationship.
Target Market:
Middle class, Upper middle and Upper class
Execution Style:
Mixture of Slice of life and Dramatization.
Positioning Approach:
Customer friendly
Appeal:
Emotional
Psychological Benefit:
Love and Care
 Play grounds
Core Benefit:
Contribution for Play Grounds
Target Market:
Middle class, Upper middle and Upper class
Execution Style:
Slice of life and Dramatization.
Positioning Approach:
Positioning through Societal Marketing
Appeal:
Rational & Emotional
Psychological Benefit:
Bring Smile on Children Faces.
laces
 Sixer pack
Core Benefit:

Target Market:
Middle class, Upper middle and Upper class
Execution Style:
Slice Of Life, Dramatization
Positioning Approach:
Differentiation
Appeal:
Emotional, Rational
Psychological Benefit:
Strong Relationship
 laces
Core Benefit:
Spirit of Learning Through Experience
Target Market:
Middle class, Upper middle and Upper
class
Execution Style:
Slice Of Life, Dramatization
Positioning Approach:
Cleaning Expert & Child Friendly
Appeal:
Emotional
Psychological Benefit:
Freedom Of Learning,
 fighting
Core Benefit:
Building Strong Relationship
Target Market:
Middle class, Upper middle and Upper class
Execution Style:
Slice Of Life, Humor, Dramatization
Positioning Approach:
Through Pricing & Product Attribute
Appeal:
Rational & Emotional
Psychological Benefit:
Cost Effective
 Bank

Core Benefit:
Promotion Through Saving
Target Market:
Middle class, Upper middle and Upper class
Execution Style:
Slice Of Life, Humor, Dramatization
Positioning Approach:
Through Pricing
Appeal:
Rational
Psychological Benefit:
Saving
 Cricket

Core Benefit:
Motivation For Children To Become Future
Champs
Target Market:
Middle class, Upper middle and Upper class
Execution Style:
Combination
Positioning Approach:
Cultural Reflection
Appeal:
Emotional (Joy, Pleasure, Excitement )
Psychological Benefit:
Learning Through Playing
 TRAFFIC FIGHT
Core Benefit:
Message Of Peace.
Target Market:
Middle class, Upper middle and Upper class
Execution Style:
Slice of life & Dramatization.
Positioning Approach:
Societal Friendly.
Appeal:
Emotional Appeal.
Psychological Benefit:
Peace & Friendly Atmosphere
 Summer vecations
Core Benefit:
Happy Children with Mothers
Target Market:
Middle class, Upper middle and Upper
class
Execution Style:
Slice of life
Positioning Approach:
Strong Relationship, Love
Psychological Benefit:
Freedom
 MACHINE
Core Benefit:
New Formula for Easy Machine Wash
Target Market:
Middle class, Upper middle and Upper class
Execution Style:
Fantasy, Dramatization
Positioning Approach:
Product Differentiation
Appeal:
Emotional
Psychological Benefit:
Trust
 MEIRRAGE
Core Benefit:
New Relationship & Emotions
Target Market:
Middle class, Upper middle and Upper class
Execution Style:
Slice Of Life, Dramatization
Positioning Approach:
Differentiation
Appeal:
Emotional, Rational
Psychological Benefit:
Strong Relationship