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BUSINESS
Corporate Concept
Corporate
both a structure and specific level of structure
top organizational level of decision-making
Structure
refers to whole organization
Corporate Entity
combination of all structures
corporation or company
Corporate Concept
Corporate decisions involved the 3 factors of
Corporate Endeavor:
corporate policy
corporate goal
corporate strategy
Corporate Endeavor
refer to totality of the life and operations of an
present
organization
status of organization
what is at any given time
starting point of subsequent development
progress toward corporate goal Internal
Environment of Business
I. Internal Suprastructures
i.
Corporate Philosophy
- management thought/companys way of
thinking and directs its way of life
- gives meaning to its existence
- provides ultimate direction of operations
Principles of Corporate Philosophy:
Corporate Vision
- companys aspirations
- what the company wants to be
Corporate Mission
- statement what the company wants to do
- provides direction for the companys goal
- companys commitment to society
- role in development of society and man
I. Internal Suprastructures
Corporate code
- set of standards that guides employees behavior
- Code of Conduct, Code of Ethics, Employees
Manual, Handbook of Discipline
Corporate goal
- what the organization seeks to achieve as an
organization in the pursuit of its mission
- what puts the corporate endeavor into action
- goal could be profitable service or service with
profit
Corporate
policy
- overall direction and basic guidelines for the
corporate strategy
- corporate level in the organizational structure
- provides boundaries and direction of
managerial decisions
I. Internal Suprastructures
Corporate strategy
- principal framework of organizations effort in
pursuing
corporate goal
- totality of all the programs, projects, operations
and undertakings of organization to achieve the
corporate goal
Policy Strategy Framework Slide 10
1. Corporate Level
- Corporate Policy - Corporate Strategy
- Corporate Goal - Corporate Endeavor
2. Major Policy Level
- Program level, program strategy and objectives
- Project level, project strategy and objectives
3. Operating Policy Level
- Activity level
I. Internal Suprastructures
Program Level
- each of the major product of the organization
- with program objective pursued by program
strategy in the light of program policy
Project Level
- division of the program
- with project objective pursued by project
strategy in the light of project policy
Activity Level
- pursue its target in the operations guidelines
- actual production of companys output (goods
or service)
Policy Strategy
Framework
I. Internal Suprastructures
Resource Cycle
RESOURCES
Invested In
BUSINESS
OPERATIONS
Committed
to
SERVICE
To Yield
RESOURCE
RECOVERY
PROFIT
WEALTH
MAXIMIZATION
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