Google.

com offered by: Subhojit Debroop Mayur Satyajeet

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Larry Page
Sergey Brin
Menlo Park, California
One followed by a hundred zeroes

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To organize the worlds information
and make it universally accessible
Most-used search engine in the world
Available in over 120 languages
Page Rank
Companies like Yahoo! turned down
the offer to buy Googles technology
Features
Instant Search
Special features like synonyms,
weather forecasts, calculations,
money/unit conversions, sports, stock
prices etc.
Search Engine Optimization

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Innovations

+Satyajeet

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Best Minds in the World
A collection of brilliant
mathematicians, engineers and
technologists
Dont be Evil
Innovation driven
Solve problems, not earn profits only
Small teams
Not more than 3 people
Freedom and Flexibility
20% time allotted to pursue own
interests = 1 day a week

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+Satyajeet

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August of 2004
Google Inc. made IPO after nearly six
years as a privately held company.
Innovative Method
Google stayed true to its roots as an
innovative company and chose to
conduct an auction to sell its shares.
Dutch Auction
Disregarded typical process of IPO via an
investment bank.
Had a modified Dutch auction

Innovations

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Bidding Process
Investors interested in bidding on the stock could open accounts with
banks working on the IPO and submit orders outlining the number of
shares they wanted to buy and at what price.
If this were to be a pure Dutch auction IPO, the IPO would be set at a
clearing price, or the highest price that sells all of the shares being
offered. Investors who bid at or above the clearing price would get their
shares at the lowest winning price.

Why Google Chose This Approach?

Accurate price discovery
Equal access to shares for all investors

+Satyajeet

Introduction
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Challenges

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Online auction process did not serve as an efficient pricing mechanism, as

it did not minimize Googles first day price surge.
Googles offer price ended up being $85/share, Closing price $100/share,
an 18% increase.
GOOG subsequently continued to surge in its first week of trading, further
illustrating pent-up demand that was not captured by the initial offer price.

+Mayur

Introduction
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Advertising
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Year

Total Revenue (in

billion $)

Revenue in ads (in

billion $)

% of total
revenue

2007

16.6

16.4

99

2008

21.8

21.1

97

2009

23.65

22.8

97

2010

29.32

28.2

96

2011

37.1

36.5

96

2012

50.1

47.6

95

2013

59.8

58.0

97

+Mayur

Introduction
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+Mayur

Introduction
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1. Bidding amount submitted by the

advertiser
2. Quality rating given by Google,
which depends upon
1) Feedback by viewers
2) Relevance of the Ad
3) Landing Page Quality
3. CPC of an Ad is the ratio of
(multiplication of bidding amount and
quality score of next highest bidder)
and its quality score

Innovations

+Mayur

Introduction
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Challenges

Metric
Cost per
click (CPC)
Click through rate
(CTR)
Average Ad
Position
Cost per
mille (CPM)
Conversion
rate
Cost per
conversion

Advertising
Future

Innovations

2006 2007 2008 2009 2010 2011 2012 2013

$0.32 $0.62 $0.71 $1.03 $1.24 $1.04 $0.84 $0.74
0.70% 0.30% 0.30% 0.30% 0.70% 0.40% 0.50% 0.55%
4

3.9

3.6

3.7

2.6

3.2

$2.38 $1.95 $2.16 $3.34 $8.55 $3.97 $4.03 $4.66

4.00% 7.00% 7.50% 6.00% 6.80% 5.30% 3.40% 6.13%
$7.63 $6.41 $7.02 $12.6 $13.1 $19.7 $24.4 $25.4
0
4
4
0
2

+Mayur

Introduction
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+Mayur

Introduction
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+Debroop

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Always Pushing Boundaries
Picasa, Gmail, Chrome, Maps among
many others
8 Pillars of Innovation
Have a Mission that Matters
Think Big but Start Small
Strive for Continual Innovation, Not
Perfection
Look for Ideas Everywhere
Share Everything
Spark with Imagination, Fuel with Data
Be a Platform
Never Fail to Fail

Innovations

+Debroop

Introduction
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Android
Open-Source Linux based OS released in 2007
Humble Origin and Subsequent Growth

March
2014,
Overtook
Google financially supported and bought the
company
in of
54%
Symbian
2005
Second
Smart
Market
Quarter, after
Market
First Android handset introduced
in 2008
2009
Share
2010
2008
71% of developers useFirst
Android 2.8%
OS of
Smart
Android
Overtook Symbian Phones
in fourth
quarter of 2010
Phone
2007 Smart
In 2012, 700,000
AppsPhone
downloaded
25 billion times.
Market
Androi
d is
Competitive Edge
Born

Expanding to Tablets and Phablets

Flagship products through Nexus series

Acquisition of Patents to rebuff attacks by Apple,
Microsoft and Oracle

+Debroop

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Gmail: Beta Version

Made available to the public on 1 April 2004
Subsequently was made free
Gmail Expands
Gmail Applications for Mobile Phone Users in 2006
Introduction of Google docs and spreadsheets in 2007
Priority Inbox, Google Tasks, Google Voice, Integration with Chrome
Mail Wars
Hotmail 1996, Yahoo Mail 1997, Gmail 2004
All mail services began offering increased space for their accounts
Dethroned Hotmail as largest email service provider
Controversy
Privacy Issues relating to reading of emails, failed to mention
Retention rates

+Debroop

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GL
SS

arable
0000
teractpieces
computer
with
Google
the
of bank
GLSS
Internet
withon
an
for
its
vianatural
Optical
the
huge
developer
developer
Head
languagevoice
Mountable
and
community
tech Display
enthusiasts
command
(OH

+Debroop

Introduction
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Motorola
ught
Motorola
Motorola
Sold
Moto
is the
one
Mobility
X
mobile
of
is the
with
new
largest
making
nearly
smartphone
patent
unit
17000
ofholder
Motorola
patents
released
in the
to
for world
$12 bil
Mobility
Lenovo

+Subhojit

Introduction
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About 1 results (0.0001 seconds)

TRICK CLICKS
Most significant threat facing Google's highly
successful business model and long-term
profitability.

Businesses clicking away on the text ads of

competitors in order to raise their marketing
costs .

Google charged advertisers for all clicks,

whether or not they led to purchases.

Numerous cases of click fraud ,advertisers

alleging Google of wrongdoing.

Innovations

+Subhojit

Introduction
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About 2 results (0.0001 seconds)

FROOGLE
Failed as the majority of the
population missed the wordplay
joke entirely.

GOOGLE VIDEO
Complete lack of any need for
something
that already existed

Innovations

+Subhojit

Introduction
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About 3 results (0.0001 seconds)

GOOGLE WAVE
Closed down after 1.5 years.
Complex product that required users
time
just to understand how it works.
GOOGLE BUZZ
Lasted for 22 months. Clone to
twitter
Google doesnt do well if theyre not
first to market
GOOGLE ANSWERS
Lasted 4 years 8 months
Good concept
Failed to competitiors - Yahoo

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+Subhojit

Introduction IPO
Challenges

Advertising
Future

Nexu
s

Innovations

ese are first

We
The
to
have
future
get
Dominate
tie
any
Nexus
up
updates
with
the
device
hardware
LG,
forSamsung
lined
the Android
market
up and
is Nexus
Operating
Asus 6
sys

+Subhojit

Introduction
IPO Advertising
Challenges Future

Innovations

Currently
The being
software
headed
used by
in Google
Sebastian
Cars
Thrun,
is called
the Google
inventor of Google
StreetChaffeur
View

+Subhojit

Introduction IPO Advertising

Challenges Future

Innovations

Itan
isInternet
a
network
access
of high
to remote
altitude
and
balloons
rural
areas speed
It creates
It isBring
called
aerial
the
Balloon
wireless
Powered
networkwith
Internet
up
for
to3G-like
Everyone

THANK YOU

Subhojit Bagchi- F002

Debroop Banerjee- F003
Mayur Dadia- F014
Satyajeet Kulkarni- F030