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Our topic is
Introduction
PRAN means Program for Rural Advancement Nationally
Pran-RFL is the pioneer in Bangladesh to be involved in
ESTABLISHMENT OF PRAN
Products of PRAN
Prans products can be categorized under a few
Export History
Pran-RFL, the largest exporter of processed food from
Major Exporting
Products
Fruit Juices, Fruit Drinks Instant Powdered
Subsidiary Enterprises
Pran-Rfl Group is one of the fastest growing corporate houses
The Company has been expanding its product lines day-by-day &
achieving diversified product range in the plastic sector.
Property Development Ltd. (PDL): This is the oldest enterprise of
PRAN Group. The Group was established on the profit made by PDL.
This enterprise is one of the pioneers in apartment business in Dhaka.
Property Lifts: It is a new enterprise of PRAN Group. It imports
elevators and other accessories to meet the growing demand of
modern lifts and escalators.
Agricultural Marketing Co Ltd. (AMCL): AMCL was started as a fruit
processing enterprise. Gradually, other sectors of food industry (e.g.
Chips, mineral water, Tomato Ketchup etc.) were also incorporated in
the manifold of AMCL. At present, AMCL has become the flagship
enterprise of PRAN Group. Most of the resources of PRAN Group are
now devoted for the growth and operation of AMCL. In the long run,
the group intends to become a global leader in the field of
agricultural industry.
PRANs
PRAN isSTRENGTHS
a Concept: a way to fight poverty and
hunger in Bangladesh in the shortest possible of
time through employment generation. PRAN has
made significant investments in agro processing.
The Company aims at creating demands for farms
produce which will create jobs in rural areas and
preventing urban migration.
Product quality- PRAN is the first and only food
Marketing Strategy
Positioning
Company Name
Fruti(250ml)
Price
15
Mojo (250ml)
15
Pran(250 ml)
15
July:
After meeting with the dealers we will provide sample
Pran Juice to their customers for getting publicity. On the
other hand Pran will give advertise of their new product
in the Television, Radio, Bill Board, Banners, and in the
Poster. Then Pran will launch their product in to the
market. In the primary stage Pran will produce 250ml
and 500ml can.
August:
After doing their successful operations of two month, at
the third month they give extra benefits to the dealers
and sellers to improve their sales. Pran will give small
toys; arrange game. Observing the situations, at this
stage Pran will produce 250ml can, and 500ml can for
the consumers. In this month Pran will start to produce
1000ml can. And this month thier product will be
available in almost every shop of the country.
September:
Sales Forecast:
Profit/loss:
As per un-audited half yearly accounts as on
31.12.10 (July10 to Dec10), the company has
reported net profit after tax of Tk. 19.44 million
with EPS of Tk. 24.29 as against Tk. 17.05
million and Tk. 21.31 respectively for the same
period of the previous year.
GOOD TIMES AHEAD
Today PRAN has become themost well known
name among the millions of people in
Bangladesh and abroad.
Mr. Chowdhury said, he had a dream that the
produce of Bangladesh's poor farmers would
one day be relished on the dining tables of the
families spread across the world.
question?