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What is Communication?
How do we Communicate?
What is a Skill?
Language Skills
Types of Communication
Styles of Communication
The Communication Cycle
Communication in Workplace
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Week 1
Theories of Communication
Discourse/
Dialogue
Phoneme
Phone=Sound
Morpheme
Word
Phrase, Clause
Sentence
Paragraph
Text
Syntax= Semantics
Definition of Theory
Characteristics of Theory
Theory is an abstraction
Theory is a construction
Goals of Theory
Explanation
Understanding
Prediction
Social change
A 1948 study focused on the process of decisionmaking during Presidential election campaign
great thinkers to
great disciples to
great disseminators to
lesser disseminators to
the active audience to
the inert
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IDEA
Source: www.csus.edu
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4. CONVERGENCE theory
4. Convergence theory:
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She argued that people tend to remain silent when they feel that
their views are in the minority
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Goals of communication
Goals of communication
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Informing
Persuading
Motivating
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clerks
supervisors
managers
stockholders
and the board of directors
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The press
Government
Educators
Customers
Suppliers
The community
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News releases
Speeches
Brochures
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Beliefs
Values
Attitudes
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Creating brochures
Sales literature
Promotions
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Messages
Images
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Written
Verbal
communications
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SUMMARY
Theories of Communication
Two step Flow Theory
Concentric Circle
Convergence theory
Spiral of Silence Theory
15/08/15
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http://www.powershow.com/view/2044
3-YjhjN/3_Theories_of_Communicatio
n_powerpoint_ppt_presentation
Based on a research and Seitels The
Practice of Public Relations by Dr.
Mohammed Ibahrine
15/08/15
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