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MOTIVATION
Human behaviour is driven and pulled toward
goals and the goal seeking behaviour tends to
persist. If we want to give a term to this driving
and pulling force which result in persistent
behaviour toward particular goals it may be
motivation.
The driving force may be based on wants/needs. So,
the term motivation in a broader sense may be
defined as , a behaviour arising out of various
human needs/wants and which is directed
towards a certain goals that may bring the
satisfaction of mind.
b.
THEORIES OF MOTIVATION
A.
1.
2.
3.
4.
MOTIVATIONAL CYCLE
B. INCENTIVE THEORY
It is also known as pull theory because the goal
objects pull behaviour toward them. The goal objects
which motivate behaviour are known as incentives
Eg: Wage, Salary, Bonus, Vacation, etc
C. Opponent-Process Theory We are motivated to
seek goals which give us good emotional feelings and
avoid these resulting in displeasure.
D. Optimal-level Theory It is also known as firstright theory. The individual is motivated to behave
in such a way to obtain the optimal level of
happiness.
TYPES OF MOTIVATION
a.
b.
ACHIEVEMENT MOTIVATION
1.
High achievement
2.
Hard work
3.
High performance
4.
Success
POWER MOTIVATION
To influence
To control
To persuade
To lead
To charm others
Enhance reputation
SELF-ACTUALIZATION MOTIVATION
Make the fullest use of ones capabilities Maslows hierarchy of needs.