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Communication
What is Communication?
The word communicate has been derived
from the Latin word communicare which
means to make common, to share, to
participate, to impart.
Communication is the process by which we
exchange meanings, facts, ideas, opinions or
emotions.
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Meaning of
Communication
ITS ESSENCES :
PERSONAL PROCESS
OCCURS BETWEEN PEOPLE
INVOLVES CHANGE IN BEHAVIOUR
MEANS TO INFLUENCE OTHERS
EXPRESSION OF THOUGHTS AND EMOTIONS THROUGH WORDS &
ACTIONS.
TOOLS FOR CONTROLLING AND MOTIVATING PEOPLE.
IT IS A SOCIAL AND EMOTIONAL PROCESS.
Purpose of
Communication
To Inform
To Persuade
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Classification of
Communication
Interpersonal Communication
Intrapersonal Communication
Public Communication
Mass Communication
Group Communication
Components of
communication
Sender
Message
Channel
Receiver
Response
PROCESS OF COMM.
Channel
Ideation
Sender
Transmission
Decoding
Receiver
Message
Sent
Response
Received
Semantic gap
Feedback
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Sender
The process of communication begins
with a sender, the person who transmits
a message.
Sender creates/originates the message
and encodes the message then it is sent
across communication channel.
Message
A message is any signal that triggers the
response of the receiver.
Messages could be verbal (written or
spoken) or non-verbal (such as body
language, sounds, yawns, appearance).
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Encoding
The sender must choose certain words or non
verbal methods to send a message. This
activity is called encoding.
While encoding a message, one needs to
consider what contents to include, how the
receiver will interpret it and how it may affect
ones relationship.
To encode a message, relevant symbols are
selected and arranged into a pattern to convey
meaning.
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Channel
How will you send your message?
should it be sent via an electronic word
processing system to be read on the receivers
screen or through the printed word or through
graphic symbol on paper
or via the medium of sound.
The choice of channel or medium (Written or
oral) depends on the inter-relationship between
the sender and the receiver.
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Receiver
A receiver is any person who notices and
attaches some meaning to a message.
Both sender and receiver interact within
a common frame of reference.
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Decoding
Even if the message reaches intact to its
intended receiver, there is no guarantee
that it will be understood as the sender
intended it to be.
The receiver must decode it, attaching
meaning to the words and symbols.
Decoding is not always accurate. It
depends upon individual experiences.
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Feedback
Types of Communication
Downwards Communication : Highly Directive, from Senior to subordinates, to assign
duties, give
instructions, to inform to offer feedback, approval to highlight problems etc.
Informal Network
HIERARCHY LEVEL
Executive Director
Manager
Vice President
A.G.M.
Supervisor 1
Supervisor 2
Manager
Supervisor
Forman
Vertical Comm.
Horizontal Comm.
Supervisor 3
Importance of Effective
Communication in
Business:
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