Presentation of:

New Product
Development

ONEPLUS TWO

Company Profile
Oneplusis a ChineseSmartphonemanufacturer founded in
December 2013. It is headquartered
inShenzhen,Guangdongprovince,China.
From the foundation company has expanded its business
towards about 39 countries.
The company unveiled its first device ONE in December 2014
in INDIA.
Oneplus also announced plans to establish a presence in the
country, with plans to open 25 official walk-in service centers
across India.
Devices are exclusively sold through Amazon India (sale
partner India) through an Invite system only.
Company revealed the phone OnePlus Two on July 28, 2015
worldwide

History
The Oneplus company was founded on 16 December 2013
by formerOppo vice president Pete Lau andCarl Pei.
The company's main goal was to design a Smartphone that
would balance high-end quality with a lower price than
other phones in its class, believing that users would "never
settle" for the lower-quality devices produced by other
companies.
Oneplus entered into an exclusive licensing agreement
withCyanogen Inc.to base its products' Android distribution
upon a variant of the popular custom
ROMCyanogenModand use its trademarks outside of
China.
The company unveiled its first device, theOneplus One, on
23 April 2014.

Products
Mobile Phones
Oneplus One
Oneplus Two

Mobile Accessories

Earphones
Power Bank
OTG Cable
Mobile covers

Category Market
Chinese mobile market
Low price high quality
Tech savvy
Niche product
Internet selling
E.g.; Oppo, Gionee, Xiomi, Huwai, Meizu, Elephone.

The company unveiled its first

device ONE in December
2014 in INDIA.

Controversy
Smash the Past campaign
Ladies First
Ban In India

unveiled in July 2015,

international launch on
11th August 2015

Video

Oneplus 2
Price

22,999 onwards

Display

5.5 inches full hd

Memory

16 GB, 3 GB RAM
64 GB, 4 GB RAM

Camera

13 MP and 5 MP (with laser focus and six

lences)

SIM Slot

Dual sim LTE enable

Processor

Qualcomm Snapdragon 810

OS

Android OS, v5.1 (Lollipop)

Target Market
The company's main goal was to design his
"dream" Smartphone; one that would
balance the quality of high-end devices from
its major competitors with a lower price than
other phones in its class.
The phone is cheap, but without
compromising quality. Its relatively low
priced with a high specification ratio.
Targeted to Tech savvy geeks with a focus on
high quality products with simplistic designs.

Marketing Strategy
Flagship killer at low price
Online selling through invites only
Its something of a niche product

Comparison
Features

OneplusTw
o

Samsung
Galaxy s6

LG G4

Sony
Xperia Z3+

Price

22,999
onwards

39000

42000

51000

Display

5.5 inches
full hd

Memory

16 GB, 3 GB
RAM
64 GB, 4 GB
RAM

5.1 inches 2k 5.5 inches 2k 5.2 inches

display
display
full hd
32/64/128
32 GB, 3 GB 32 GB, 3 GB
RAM
GB, 3 GB
RAM
RAM

Camera

13 MP and 5
MP

16 MP and 5
MP

16 MP and 8
MP

20.7 MP and
5 MP

SIM Slot

Dual sim LTE

enable

Single sim

Single sim

Single sim

Processor

Qualcomm
Snapdragon
810

Exynos 7420
Quad core +
Quad core

Qualcomm
Snapdragon
808

Qualcomm
Snapdragon
810

OS

Android OS,

Android OS,

Android OS,

Android OS,

BEST in class
Best in price
Best in Features
Best in look
Best in after sales service

Whats Next

Camera with DSLR

Fully waterproof
No heating processor
As slim as with long life battery
Walky talky
Language convertor
Folding screen
Virtual hologram screen
Unique no. code

Conclusion

Oneplus is a company rooted in competition through

flagship killer in the world to continuously improve their
performance and presence in the world.

Oneplus works on the philosophy that product quality and

innovation would help them to achieve greater goals.

In today's competitive environment the company has been

successful in wining the trust and confidence of the
customers through techsevvy across the world thereby
creating a brand image for themselves.

Thank You