Documente Academic
Documente Profesional
Documente Cultură
Not To Diversify
Constantinos C. Markides
P R E S E N T E D BY: G R O U P 1 3
P RA N AV A G G A RWA L ( 1 4 P G P 0 3 0 )
D I V YA JA I N ( 1 4 P G P 0 1 6 )
H I M A N S H U JA I N ( 1 4 P G P 0 8 1 )
A M I T KU M A R ( 1 4 P G P 0 6 7 )
DIVERSIFICATION
Long heralded for its intimate knowledge of consumers, its marketing and
branding expertise, and its superior distribution capabilities
Decided in the early 1980s to acquire its way into the wine business
However, lacked a critical competence: knowledge of the wine business
Having 90%of what it took to succeed in the new industry was not
enough for Coke, because the 10%it did not havethe ability to make
quality winewas the most critical component of success.
Expanded from its core animation business into theme parks, live
entertainment, cruise lines, resorts, planned residential communities,
TV broadcasting, and retailing by buying or developing the
strategic assets
Further Diversified into electronic calculator business in the 1960s by buying the
necessary technology from Rockwell
Knowledge
of process
automation,
and a
reputation
for Swiss
quality
Patented
knowledge of
ultrathin,
precisionmovement
technology
distribution,
by joint
venture
with
another
company,
Bhamco
Acquired
design skills
by
establishing
the Swatch
Design Lab in
Milan
Thank You