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Chapter: 2
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MENTAL PROCESSES
OUTLINE
1. Attention
2. Perception
3. Sensation Vision, Hearing, Taste, Smell &
Balance.
4. Memory
5. Emotions, motivation
6. Thinking and intelligence
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2015
MANTAL PROCESSES
Human capabilities and limitations
Eureka!
We will change the human!
MANTAL PROCESSES
1. Attention and perception
490220
Lect : 05
Transduction
The process by which physical energy is converted into
sensory neural impulses.
Perception
The processes by which people select, organize,
and interpret sensations ie., conscious awareness
Perceptual Organization
Form Perception
Depth Perception
Motion Perception
Perceptual Constancy
Perceptual Interpretation
Sensory Deprivation and Restored
Vision
Perceptual Adaptation
Perceptual Set
Perception and the Human Factor
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Sensation and
Perception
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Our
sensory
and
perceptual
processes
work
together
to help us
sort out
complex
processes
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Sensation
Bottom-Up Processing
analysis that begins with the sense
receptors and works up to the brains
integration of sensory information
Top-Down Processing
information processing guided by
higher-level mental processes
as when we construct perceptions
drawing on our experience and
expectations
Bottom-up Processing
Analysis of the stimulus begins with the sense
receptors and works up to the level of the brain
and mind.
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Top-Down Processing
Information processing guided by higher-level
mental processes as we construct perceptions,
drawing on our experience and expectations.
THE CHT
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2015
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Psychophysics
study of the relationship between
physical characteristics of stimuli
and our psychological experience
of them
Light- brightness
Sound- volume
Pressure- weight
Taste- sweetness
Sensation- Thresholds
Absolute Threshold
minimum stimulation needed to detect
a particular stimulus 50% of the time
Difference Threshold
minimum difference between two
stimuli required for detection 50% of the
time
just noticeable difference (JND)
Sensation- Thresholds
Signal Detection Theory
predicts how and when we detect the
presence of a faint stimulus (signal) amid
background stimulation (noise)
assumes that there is no single absolute
threshold
detection depends partly on persons
experience
expectations
motivation
level of fatigue
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Psychophysics
A study of the relationship between physical
characteristics of stimuli and our psychological
experience with them.
Physical World
Psychological
World
Light
Brightness
Sound
Volume
Pressure
Weight
Sugar
Sweet
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Thresholds
Human
5 Factor10Engineering
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490220
Stimulus
Intensity
(lumens)
Lect
: 05
25
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Subliminal Threshold
Subliminal Threshold:
When stimuli are below
ones absolute threshold for
conscious awareness.
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Webers Law
Two stimuli must differ by a constant minimum
percentage (rather than a constant amount), to be
perceived as different. Weber fraction: k = I/I.
Stimulus
Constant (k)
Light
8%
Weight
2%
Tone
3%
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Sensory Adaptation
Diminished sensitivity as a consequence of
constant stimulation.
490220
Lect : 05
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Key Takeaways
Sensation is the process of receiving
information from the environment through
our sensory organs. Perception is the
process of interpreting and organizing the
incoming information in order that we can
understand it and react accordingly.
Although our experiences of the world are
rich and complex, humans - like all
species - have their own adapted sensory
strengths and sensory limitations.
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2015
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Key Takeaways
Sensation and perception work
together in a fluid, continuous
process.
Our judgments in detection tasks are
influenced by both the absolute
threshold of the signal as well as our
current motivations and experiences.
Signal detection analysis is used to
differentiate sensitivity from
response biases.
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2015
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Key Takeaways
The difference threshold, or just noticeable
difference, is the ability to detect the smallest
change in a stimulus about 50% of the time.
According to Weber's law, the just noticeable
difference increases in proportion to the total
intensity of the stimulus.
Research has found that stimuli can influence
behavior even when they are presented below
the absolute threshold (i.e., subliminally). The
effectiveness of subliminal advertising, however,
has not been shown to be of large magnitude.
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2015
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Assignment No: 2
Exercises and Critical Thinking
The accidental shooting of one's own soldiers (friendly fire) frequently
occurs in wars. Based on what you have learned about sensation,
perception, and psychophysics, why do you think soldiers might
mistakenly fire on their own soldiers?
If we pick up two letters, one that weighs 1 ounce and one that weighs 2
ounces, we can notice the difference. But if we pick up two packages, one
that weighs 3 pounds 1 ounce and one that weighs 3 pounds 2 ounces, we
can't tell the difference. Why?
Take a moment and lie down quietly in your bedroom. Notice the variety
and levels of what you can see, hear, and feel. Does this experience help
you understand the idea of the absolute threshold?
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