Amusement Park in

Bangladesh
Visitors Evaluation(Fantasy
Kingdom)

About Fantasy Kingdom:

a. Fantasy Kingdom brings a little bit of Disneyland to Bangladesh.
b. It is not only the amusement parrk but also an importent tourist spot in our country.
c. Located on the Dhaka-Ashulia Highway, the park is just outside the city center of Dhaka.
d. This amusement park contains different kinds of rides for fun and entertainment.
e. It also hosts different kinds of entertaining programms in various occassions.

Core
Strategies
Mission
and Vision of Fantasy Kingdom:
Fantasy
kingdom now
offers
feet long
roller coaster, ainbig
flume way
ride,
a)Providing
best
and1500
amusing
entertainment
cheap
Santaramaria
than the other fountries.
Viking ship, Arabian flying carpet, racehorses, crazy bumps, a big video
b)By increasing tourist attraction, helpig bangladesh in
game arcade etc.
tourism.
c)This amusement provides various kinds of rides that can
be choose by the visitors to entertain themselves because
the theme of our amusement park is `Fun for Whole Famili.
d)There are fun not only for childs but also for adults.

Organizational Structure
History of Fantasy Kingdom
Fantasy Kingdom is the first theme park in Bangladesh. The park is located in Ashulia around 30 mins
outside of central Dhaka. Concord was looking to address the problem of lack of entertainment and
Major
tourism facilities in the country.
It wasCompetitor
opened in 2002; it was completed in an amazing 10 months.
Fantasy Kingdom, the largest
theme park
in the country. It is a magical kingdom of fun and
1.Theme
Parks
excitement. The landscape exudes that Old World charm, with gardens, fountains, statuettes, pillars
2.Nondon Parks
and walkways that belong to a Lost Kingdom. The best of sculptors and landscape artists from around
3.Wonderland
the world and Bangladesh have
worked to invoke the spirits of this lost magical world. Their beauty
will dazzle your eyes.
4.Shishu Park

Recent performance of Fantasy

Kingdom

Concord Group Chairman SM Kamal Uddin and other

guests seen with the recipients of Fantasy Kingdom
Scholarship Programme-2010 at its distribution
ceremony on Fantasy Kingdom Park premises at
Ashulia recently.

Advertising/Positioning Evaluation
1.They will provide a colorful Ride in front of the
Fantasy Kingdome main gate.
2.They will distribute our leaflets through local new
paper hawker to aware people about our product and
service inside the park.
3.They will also post colorful banners.
4.They will place our advertisement through local
cable operator line
5.They will launch a website which will help to spread
our entertainment zone.
6.They have also plan to online marketing by opening
Facebook group and pages, and social link building and
book marking within our demographic and geographic
area.
7.They will sponsor the National Anti-Drug Concert
with Protom Alo, Banglalink Music Fest, Close Up -1
Event, Eid Reunion event from where many potential
customers will come to know about our theme park
zone.

Advertising Media
1.Protom Alo,
2.Banglalink Music Fest,
3.Close Up -1 Event
4.TV advertising
5.Newspapers advertising
Product Profile
Thrilling rides (giant Splash, Roller
Coaster, Flying Carpet, Bumper Cars,
Santa Maria and many more!),
restaurants with Uses
a variety of foods
and drinks, shopping
and
It is notarcade
only amusement
park. It is
amazing landscaping
also with
uses dinosaurs,
shooting spot, picnic spot
rock gardens, bubble
pools,
etc.
fun spot.
and as
well as
event
for the whole family whatever your
age

The Topic Define

Amusement park and theme park are terms for a group
of entertainment attractions and rides and other events
in a location for the enjoyment of large numbers of
people. An amusement park is more elaborate than a
simple city park or playground, usually providing
attractions meant to cater to children, teenagers, and
adults. Marketing Mix-A-Theoretical Review
Combination of marketing elements used in
the sale of a particular product. The
marketing elements center around four
distinct functions, sometimes called the
Four Ps:
product, price, place (of
distribution), and promotion. All these
functions are considered in planning a
marketing strategy, and any one may be
enhanced, deducted, or changed in some
degree in order to create the strategy
necessary to efficiently and effectively sell
a product.

Definition of Products
In general, product may refer to a
single item or unit, a group of
equivalent products, a grouping of
goods or services, or an industrial
classification for the goods or
services.
Definition of Price
In
ordinary
usage,priceis
the
quantity of payment or compensation
given by one party to another in
return for goods or services.
Definition of Packaging
Packaging is the science, art, and technology of
enclosing or protecting products for distribution,
storage, sale, and use. Packaging also refers to
the process of design, evaluation, and
production of packages. Packaging can be
described as a coordinated system of preparing
goods for transport, warehousing, logistics,
sale, and end use. Packaging contains, protects,
preserves, transports, informs, and sells.

Definition of Promotion
An activity, such as a sale or advertising
campaign, designed to increase visibility or
sales of a product. Elevating the position of
an employee in the hierarchy. Promotion
represents all of the communications that
a marketer may use in the marketplace.
Definition of Place/Distribution
In marketing mix, location of the market and
means of distribution used in reaching it.
Distribution (Place) Decisions Distribution is
about getting the products to the customer.

Analyzing the present marketing mix of the Fantasy Kingdom

Get the Fun of Fantasy Kingdom

Identifying the factors for Enhancing customers

attraction
In its support to the amusement industry, Fantasy
Kingdom all of its expertise in areas of mechanical
systems, cable systems, hydraulics, pneumatics, hydrodynamics, electrical systems, control systems, structures
and human factors. Knowledge gained from experience in
the aerospace, industrial, transportation, and consumer
products safety arenas provides a strong support base to
Theoretical
theirs
technical perspective
experts for providing assistance to the
Tourismamusement
plays an important
role in Bangladesh is full of natural attractive place as well
industry.
as privately
constructed
tourism place.
Traditional
accelerometer
testing to understand the bioPeople mechanical
are far away loads
from the
natural
tourists
spot due to tremendous urbanization in
imparted to
the riders.
the major cities. Urban people also hardly manage their time to visit natural tourists
Systems level analysis of rides and attractions to identify
spots of place except some artificial made lake, forests, parks and importantly
potential
amusement
parks.failure modes and operating hazards so they may
be controlled
in the design.
The amusement
park concept
is new in Bangladesh and specially four parks have been
established by
Wonder Land in

the private owned company named Fantasy kingdom, Nandon Park,

Dhaka city and Foys Lake in Chittagong city.

Objective of the Study

Broad Objective

On the other hand the study revealed the

basic information relating to the sample
amusement park,
demogrophical analysis of sample
tourists, reasons for visiting this spot and
various perception
analysis of the sample tourists.
Specific Objectives
To analyxe the demographic information
to
the
sample
tourists
form
the
amusement park.
To find out the factors that induce the
sample visitors to visit the amusement
park.
To understand how the tourists how the
tourists perceive the sample amusement
park as an amusement or recreation place.

Methodology
The study covered one sample amusement park which is situated
near Dhaka city of Bangladesh.
Though the amusement park or theme park concept is new in
Bangladesh, people are showing very
much interested on this type of park. Essential information and
data have been collected from the
officials of the sample organization through the direct interview
method by using structured questionnaire.

Research Design

mple frame
sample frame of this study consists of the Visitors of Fantasy kingdom.
sample frame was derived from the visits of theme park. Those visitors
visits two times in a year in the theme park basically I take my sample
Age Range of the sample visitors:
this kind of visitors.
The following table
are showing
the are range
tourists who
are frequently
Age and graph
312
1220
2030of sample
3040
40+
visiting
this
park
for
themselves
and
family.
All
ages
of
people
can
enjoy
this
Number of
3
13
8
5
1 place.
Different types of rides are available for different ages of people.
responden
Table 1: Age range of the sample visitors
ts
Source: Field Survey
Percentag
10%
43.33%
26.67%
16.67%
3.33%
e

The above table and figure shows that there is the greater tendency
of visiting sample amusement park who have the age level
of 12 to 20 years of age. The visitors who are in 1220 years is 43.3
followed by 26.67% (2030 years), 16% (3040 years), 10%
(312 years) and 3.33% (above 40 years).

Table 2: Reasons for Visit

Research Design
Reasons for Visit :
Visitors visits in a recreational place for many reasons such as birthday parties,
educational institutions programs like picnic, concert, company picnics, group
outings, family days, various festival, family demand etc. The data shows that
general visitors (42%) are dominating in the aggregate tourist list and followed
by family program (21%), group outings (9%), educational institutions program
(9%), national festival (7%), picnic party (5%), others (4%) and company program
(3%). This is very important for the park authority that visitors those who have
moderate income as they like to visit this type of park frequently.
Visitors
General Visitors
Picnic Party
Company Program
Educational Institutional Program
Group Outings
Family Program
National Festival
Other
Total

Percentage (Approximately)
42
5
3
9
9
21
7
4
100%

Research Design
Types of Sample Visitors:
The below table are showing different types of visitors
who were visiting in this amusement park in the data collection time.
Visitors
First time visitors
Regular visitors
Occasionally
Insists by others
Unintentionally
Total

Number of visitors
7
8
7
6
2
30

Percentage of
visitors
23.33%
26.67%
23.33%
20%
6.67%
100%

The above table and figure shows that there is the

age level of
the visitors are on 31% (1220 years) followed by
18%
(2030 years), 21% (312 years),13% (3040
years)
and 7% (above 40 years).

Hypothesis to be tasted
1. HAA Raffle draw system include into the entry level of fantasy kingdom.
2. HAA First aid service in the fantasy Kingdom is necessary.
3. HAA Pricing can change the visitors mind about Get The Fun Of Fantasy
Kingdom.
4. HAA Better entertainment will change the visitors mind about Get The Fun Of
Fantasy Kingdom.
5. HAA Various rides will capture the visitors of fantasy kingdom.
6. HAA Superior packaging design will satisfy the visitors of fantasy kingdom.
7. HAA Using media advertisement for promoting Get The Fun Of Fantasy
Kingdom.
8. HAA Using word of mouth for promoting Get The Fun Of Fantasy Kingdom.
9. HAA Creating attraction by implementing the name that is Get The Fun Of
Fantasy Kingdom.
10. HAA Fantasy Kingdom create brand loyalty as a first amusement park.

Hypothesis development
H1

H2

H3

H4

H5

H6

H7

H8

1. system
Strongly
15 into
18the entry
13 level
5
2 kingdom.
5
7
1. HA Raffle draw
include
of17
fantasy

H9

H10

20

HO Raffle draw agree

system does not include into the entry level of fantasy kingdom.
In other words, 2. Agree
8
5
2
7
3
20
2
10
5
10
Ho: =2.5
3. Average
3
4
10
12
5
2
17
8
5
10
HA: 2.5
*In a 5 point scale,
the mean value
is 22.5
4. Disagree
2
2
6
2
4
2
3
0
2
N = 30
5.Strongly
2
1
3
0
3
2
4
2
0
2
Here,
Disagree
x=6
Total
SD=5.612
30
30
30
30
30
30
30
30
30
30
Tcal = ( x - )/(SD/n ) = 3.42
; With d.f.=(30-1)= 29
Average
6
6
6
6
6
6
6
6
6
6
At 5% level of significance, the value of T in T-Distribution table is: t0.05 =1.697. Since TcalTtab, we would
accept the alternative
So at 5.1
5% level
can say
Standard hypothesis.
5.61 6.892
4.3 significance,
6.2
7.87 we6.2
3.39that,
8.2Raffle
4 draw system
include into the entry level of fantasy kingdom.
Deviation

T-test value

3.42

2.78

3.72

4.46

3.07

2.43

3.05

5.65

2.33

4.79

Data Sources
I collect the data from both the primary
sources.
Primary sources
Brochure
Leaflet
Website
Magazine
Newspapers
My Knowledge

Secondary
Sources
Idea of Visitors &
information.

3 Limitation of the Study

General Amusement Ride Safety Tips:
Keep all body parts (hands, arms, legs, long hair, etc.) inside ride at all times. If you have long hair,
put it up
(if possible wear a hat or use a band of some sort).
Hold onto handrails, when provided. They're part of the safety equipment designed to keep you
safely in place.
Stop riding before you get excessively tired, to avoid injuries or illnesses.
Never ride while under the influence of alcohol or drugs.
Child Safety Tips:
Be a cautious consumer when it comes to kiddie rides.
Use sound judgment when selecting an amusement ride for your child to ride on.
Do not put a child on a ride that they may be afraid of.
Watch the ride with your child before boarding.

Regarding the price

General Ticket Price:
For Adult 250 Tk. (Entry + Free 2 Rides)
For Kids 150 Tk.( Entry + Free 2 Rides)
Bellow 3 Feet Free
Unlimited at Water Kingdom and Only Entry at Fantasy
Kingdom 490Tk. ( Entry + All Rides )
At Tunnel Gate at Water Kingdom 270Tk. ( Entry + All
Rides Unlimited)
Unlimited Water Kingdom (Entry + All Rides ) + Only Entry
Fantasy Kingdom & Heritage Park 530Tk.
Package Ticket Price:
For Adult 490Tk. (Entry + All Rides Once)
For Kids 250Tk. (Entry + All Rides Once)
Family Package- For 4 Persons 2200Tk. (Entry + All Rides
Once + Lunch / Dinner)

EXECUTIVE SUMMARY

I started to prepare my research few mouth ago. My topic is

Amusement Park in Bangladesh: Visitors Evaluation,(Fantasy
Kingdom). It was selected by our instructor. Thus, I surveyed on
the visitors of Fantasy Kingdom and collect there valuable opinion.
There after, I gathered data and informations from internet, and
others reading materials. Then I analyze the data and interpreter
the result. In addition, this research has been prepared for the
partial fulfillments of the course requirement BUS- 304: Business
Research. But it has not been prepared for any other purpose like
reward or commercial presentation.