Documente Academic
Documente Profesional
Documente Cultură
Message Strategies
Presented To Presented
By
Dr. Urvashi Makkar Group -7
Chairperson Marketing Shivam
Agarwal(180)
Shivani Gupta
(183)
Shivanshu
ADVERTISING METHOD & MEDIA
SELECTION OF ADIDAS
Integrated Brotherhood
Campaign of ADIDAS
To publicize the launch of “Team
Signature” shoe line, ADIDAS ran an
integrated brotherhood
Campaign-”Basketball is a Brotherhood”
This campaign allows today greatest
players to interact and inspire the next
generation Athletes. In this campaign
biggest NBA stars teach young players.
Mobile Media- This was very successful in
this campaign. A subscriber can call and
leave the message for one of the NBA
player. They receive the voice mesages
from the players, they feel like that their
was conversation going on and it acted
to build relationship between ADIDAS
and the Customers.
Online Media-www.adidasbasketball.com,
this site feature on 11 part web series
which shows 12 players at summer
basket ball camp.They are taught by the
NBA players.
Core Advertising
Consideration
• Media Vehicles
• Advertising Shop
Advertising Media
The reason that this media was selected was
because television, magazines and Internet were
the best way in which Adidas were able to show
there customers their products. Advertising media
can include wall paintings, billboards, street
furniture components, printed flyers and rack
cards, radio, cinema and television adverts, web
banners, shopping carts, web pop-ups, skywriting,
bus stop benches, human billboards, magazines,
newspapers etc.
News Paper Advertisement
Covert advertising