-use several forms to attract attention, arouse inrest, convey

information And encourage the potential tourist to act is a

specific manner.

Examples :
Newspapers
Direct mails
televisions
magazines
radio
yellow papers
outoor advertising
novelties
directories
display materials like Posters, cardboard stands,
windows display and dispensers for sales literature

Newspapers
A set of large sheets
of paper that have
new stories,
information,
advertisements,
etc. and that are
folded together
and sold everyday
or every week.

 Advantage - It facilitates geographic

segmentation because market for
distribution can clearly define.The cost is
also low and it has extensive couverage
and is quick and advertisements are
easily to be scheduled
Disadvantage - The quality of
advertisement and short life span.

Direct mail
Papers comtaining
adverstisements
that are mailed
directly to peoples
home.

 Advantage - People can easily acces

to the information
Disadvantage - It is expenssive

a. Illustrated travel catalog

-A book containing a list of
things that u can buy ,
use, etc.. and often
pictures.
advantages - present a
complete travel
program with list of
many destinations,
services, accomodation,
activities, etc.
disadvantages - It is
very expenssive

b. leaflets or folders
- A printed and often folded
sheet of paper that is
usually given to people
for no cost.
advantage - It is more
flexible since it is been
used with travel catalogs,
etc.
disadvantage - It provides
minimum information.

c. Brochure
-A small thin book or magazine
that usually has many
pictures and information
about a product, place, etc..
advantage - Offers more
information than leaflet or
folders. It has a detailed
information like room prices,
schedules, etc
disadvantage - It is smaller in
size that travel catalog . It is
expenssive

Televisions
- An electronic
system of sending
images and sounds
by a wire or
through space

 Advantage - it is very effective audio

and visual advertisements especially
when it has a wide coverage. It also
makes a repitition of advertisements.
Disadvantage - It is very expensive
and only the large orgaization use it.
It is incapable of adverstising in other
regions and provinces

Magazines
- a type of thin book
with a paper cover
that contains
stories, essays,
pictures, etc. and
that is usually
published every
week or month.

 Advantage - It offer high-quality print

and graphics. They are keep longer
than newspaper, and are used in
waiting rooms
Disadvantage - It is expensive

Radio
- a system or process
that is used for
sending and
receiving signals
through the air
without using
wires.

 Advantage - more flexible and cost

efficient compared to other forms of
mass media. It is also available in
regions and provinces.
Disadvantage - in this generation
people arent usually interested in
listening to radio

Yellow page
- gives information to those
requiring service.
A tourist in a destination
might use the Yellow
page to look for a service
such as restaurants or
other tourist rellated
establishments
It is used to attract
shoppers in both the
origin area and in the
destination area.

Outdoor advertising
Can be seen in three
areas:
Public transport
vehicle
-Bus, taxis, jeeps, etc.
On benches along
public transportation
routes
Billboards

 Advantage - Because its big it is very

visible for all the tourist.
Disadvantage - not suitable for long
and complicated messages. Much of
the communication is through
symbols and words. Expensive

Points-of-scale adverstising
-uses windows, floor
displays, counter
displays, and
literature racks. Its
purpose is to
remind customers
of the advertising
messages and
themes
communicated to
the media.

 Advantage -It offers oppurtunities for

variety in artwork, size, color and
material used.
Disadvantage - it only holds the
attention of the customers for a short
time hence, the message should be
short and clear.

websites
a set of related
web pagestypically
served from a
single web domain.
This is the most
powerful means of
direct
communicating
with persons in the
market place .

Sales Promotion
The process of
persuading a
potential costumer
to buy the product.
EX. Free tickets, free
trips, travel shows,
etc...

Public Relation
The practice of
managing the
spread of
information
between an
individual or an
organization.
Ex public
appearance

3 Principal Characteristics of
Public Relation:
1.It communicates to potential customers in
methods other than normally paid
advertisement channels or direct sales effort
2. It recreates a public awareness in order to enhance
advertising and sales ; and
3. It creates a positive image for a product, service, or
destination in the minds of those who make public
opinion such as journalist, travel writers, and those
who act as intermediaries such as travel agents and
tour operators.