Reeshma

.VR

INTRODUCTION
AT&T is a part of the Telecommunication Industry,
which offers a wide variety of services, such as
telephone, Internet services, Digital Services and
wireless services.
AT&T is currently the largest telephone provider in the
U.S. and the second largest company for wireless
mobile 2009,
AT&T was ranked number one as the worlds most
admired company in Fortune Magazines list.

PROFILE
COMPANY

At&t

FOUNDED

October 5, 1983

INDUSTRY

TELECOMMUNICTION

SERVICES

Fixed lineand mobile

telephone,broadbandand fixedline internet services, digital
television

FOUNDER
Alexander graham bell
HEAD QUARTERS
Dallas, Texas,United States

Key people

Randall stephenson
(chairman, president &CEO)

EMPLOYEES

252330

SUBSIDARIES

AT&T CORP
AT&T MOBLITY
BELLSOUTH
SOUTH WESTERN BELL
AT&T TELEHOLDING

WEBSITE

www.att.com

MISSION

Our mission is to exploit technical

innovations for the benefit of AT&T and its
customers by implementing next-generation
technologies and network advancements in
AT&T's services and operations.

VISION

Our vision is to design and create in this decade the

new global network, processes, and service platforms
that maximize automation, allowing for a reallocation
of human resources to more complex and productive
work.

Product
Phone and services
voice mail box services
Wireless
Digital TV
Internet
Home phone
u-verse

SERVICES
Fairest and most flexible rate plans
My AT&T real-time access to your account
AT&T Upgrade Advantage
AT&T Trade-in Program
Best coverage worldwide
FREE nationwide Wi-Fi access

HISTORY
AT&T can be dated as far back as 1885 when it was
created to expand and operate the long distance
telephone networks in the U.S. that were created by
Alexander Bell.
AT&T pioneered their way through early
telecommunications, first with the invention of the
phone then with the first T.V. and radio transmission.
AT&Ts biggest accomplishment came in 1962 with
the help of NASA, when AT&T placed the first
commercial satellite in space.

HISTORY..CON.
1913, the government established the Kingsbury
Commitment, that said AT&T could act as a monopoly
to provide universal service.
This commitment was overturned in 1982, which
resulted in the AT&Ts break up into seven smaller
divisions. As the new AT&T began, they changed their
concentration to their networks for wireless
communications and broadband.

COMPETITORS
Verizon(land lines, TV, Wireless, internet)
Sprint(wireless
T-mobile(wireless)
Metro PSC(wireless)

ACQUSITION

bellsouth
Cingular wireless

FINACIAL PERFORMANCE

A rating by Fitch Rating

2011- revenue increased $127 billion
Operating income decreased $16.309 billion
Net income increased $3.944 billion
Profit-increased 26% in second quarter from last year
June 30, 2010 cash on hand $1.4 billion
June, 2010-financial debt increased $2.1 billion to a total
of $70 billion
Profit totaling $4 billion
End of 2009 financial leverage 2as .74%

Financial perfo.Cont.
2005- operating Revenue $43.7 billion
2009-operating Revenue $123 billion
2009 net income $12.% billion

PRODUCT PERFORMANCE
U-verse revenue passed $1 billion
i phone-3.2 million activations in the second
quarter
i phone 4 expected to increase new
activation for third quarter

FORCASTS
AT&T has increased wireless technology in which
helped surpass original analysts forecasts.
AT&T increase in sales, can be contributed to their
Wi-Fi assets and network redlines
As of 2010, forbs listed AT&T as the 13 th largest
company in the world and the 8th largest non-oil
company in the world

Forecasts cont
AT&T is currently the sole provider for the iphone, and
they recently teamed up with blackberry to release the
new blackberry torch with u-verse technology
AT&T is expected to expand the new U-verse
technology to their other phones, which will held to
further increase the companies sales in the future

Issues and Resolution

Trouble getting new customer contracts

In an effort to increase new contracts AT&T is
offering Tier data plans in place of unlimited plans.
Customers that want to pay less for data plans
may prefer tiered plans
High wireless-Data Traffic
Tiered plans offer 200mb or 2 GB
This should control customers use of wireless data
Customers texting and driving
At&T teamed up with Phillies star shane victorino
to run a texting can wait campaign.

THANK YOU..