Documente Academic
Documente Profesional
Documente Cultură
PHILIP GEORGE
PARAG DHAKATE
DEBOJYOTI SARKAR
SUBHASREE SAHOO
Customers' Perception towards Mega
Marts:
A Case Study of Ludhiana
SAFETY
CONVENIENCE
UNIQUENESS
LESS TIME CONSUMING
LOCATION
Reasons for preferring a mega
mart
SAFETY AND PARKING
SAFETY
Utility of mega marts
UTILITY OF MEGA MARTS
SPENDING ON DIFFERENT
ITEMS
VIDEO
SYNOPSIS
Young male;
Urban areas;
Medium level of education; and
Low level of family income.
Utility point of view
towards:-
stop
ITM Survey
Suggestions
Awareness
Extend advertisement
Offering lower prices
Create a status symbol to attract high
income customers
Open a separate Branded products
counters
Develop SAFETY & PARKING
Cash discounts & free gifts schemes to
attract the customers at a higher level
(USP)
Focus on Quality, Discount and
attractive display of products
(factors of purchasing decision).
MUTE
Conclusion
UNMUTE
video