A presentation of

“RECRUITMENT AND TEAM BUILDING OF LIFE

ADVISORS IN BHARTI AXA LIFE INSURANCE”,
BAPUJI NAGAR, BHUBANSEWAR
 
SUBMITTED BY:-
SUKANTA MEHER
PGPM/08-10/57

Under the guidance

of
Mr. SOUMENDRA ROUT Dr.
MRUTYUNJAY DASH
Agency Development Manager ASBM,
Bhubaneswar
BHARTI AXA LIFE INSURANCE,
Bapujinagar, Bhubaneswar
 Brief introduction of
insurance
• WHAT IS INSURANCE?
Basic aim of the insurance plan satisfies the
following objectives:-
– Protection of economic value of assets.
– Mechanism to reduce impact of adverse events
on value generating assets.
• Types of insurance
– Insurance is generally classified into three main
categories:
• Life Insurance.
• Health Insurance.
• General Insurance.
 Company profile
• Bharti AXA Life Insurance is joint venture between Bharti
And AXA.
• Bharti, is one of India’s leading business groups with
interests in telecom, agri business and retail.
• AXA, is world leader in financial protection and wealth
management.
• AXA is ranked 15 in Fortune 200 companies list.
• Bharti AXA launched national operations in December
2006.
• Over 5200 employees across over 12 states in the
country .
• Mr. Nitin Chopra, Managing Director & CEO of Bharti AXA
Life Insurance Co. Ltd.
• Agent advisor strength is 30,000.
 Vision and Values of Bharti AXA
life insurance
• Vision:
To be a leader and the preferred
company for financial protection and
wealth management in India.
• Values:
• Professionalism
• Innovation
• Team Spirit
• Pragmatism
• Integrity
 Bharti AXA Life Insurance
– Key Differentiators-
• Multi channel execution capability –
Agency, Corporate Agent,Bancassurance,
Telcassursance
• Strong partner Bharti - provides access to
customer base of nearly 60 million.
• Current Asia product range which is a
strong match to products sold to the mass
and mass affluent.
• Strong AXA and Bharti brands which can be
leveraged to attract and retain a high
quality management team
 Recruitment And Team Building
Process In Bharti AXA Life
1.
Insurance Co.
GETTING KNOWLEDGE ABOUT THE COMPANY AND
RECRUITMENT PROCESS
2. GETTING KNOWLEDGE ABOUT BENEFIT OF LIFE ADVISOR
3. GETTING KNOWLEDGE ABOUT DOING THE SALES CALL
4. SEGMENTING THE MARKET
5. TARGETING THE MARKET
6. PROCESS OF CAPCTURING ELEGABLE CANDIDATE
7. FILLING OF I.S.F. FORM
8. SHORTLISTING ON THE BASIC OF ‘Q’ SCORE
9. CONDUCT AN INTERVIEW
10. BOP PRESENTATION
11. FILLING OF COMPULSORY IRDA /NAAF FORM
12. THREE DAYS IRDA REFRESHER TRAINING
13. CONDUCTION OF EXAMINATION
14. TWO DAYS PRODUCT TRAINING
 Recruitment Criteria
Age Below 25 years Between 25-40 More than 40
years years
Scoring 0 2 1
mechanism
Marital status Unmarried Married
Scoring 1 2
mechanism
Education 10th std or 12th Graduate Post graduate
std
Scoring 1 2 2
mechanism
Tenor of stay in Less than 3 yrs 3-5 yrs More than 5 yrs
city Acceptable range of Greater than or equal
score to 7
Scoring 0 1 2
mechanismAdditional approval 5 or 6
Reject application
House hold Less than 2 if 4 orlakhs
2-5 less More than 5
 METHODOLOGY
• Sampling technique: Stratified
sampling technique is adopted to conduct
the research
• Sources of data: Primary data
• Sample size: 163 individual
• Sample procedure: Random sampling
• Sample area: Bhubaneswar
Data Presentation,
Analysis And
Interpretation
 The following is the
distribution of age of the
respondents
Years presence in
Bhubaneswar
Qualification of
individuals
Interested for extra
income
Awareness of Bharti AXA in
Bhubaneswar market
 TESTING (CHI- SQUARE
TEST)
• ALTERNATIVE HYPHOTHESIS: There is brand awareness of
bharti AXA in Bhubaneswar market
• LEVEL OF SIGNIFICANT IS=0.01
• DEGREE OF FREEDOM =5

• TABULATED VALUE AT 5 DEGREE OF FREEDOM AND 0.1 LEVEL OF

SIGNIFICANT IS 15.086
• CALCULATED VALUE IS=7.74354038
• CONCLUSION: -As the calculated value is less than the tabulated
value, we can conclude that our null hypothesis is accepted.
• So, we came to know from above calculation the there is a good brand
awareness of BHARTI AXA LIFE INSURANCE COMPANY in Bhubaneswar
market.
 Problem Faced during
survey
• During Personal Observation.
• During telecalling.
• Point problem.
• Collection of training fee from
screening.
 RECOMMENDATION
• To create the awareness among the people.
• The fee charged from candidates as application money
should be waved off. It should rather be paid by the
Insurance Company.
• The strict training schedule should be made flexible.
• The incentive system should be more attractive .
• Properly managed performance appraisal system .
• The organization should use E- Recruitment in the process
of recruiting life advisors.
• The organization should use Poaching/Reading methods of
recruitment.
 Learning from the project.
• Organizational culture.
• Behavior of customers.
• Significance of team work.
• Improved interpersonal and
motivation skills.