Presented by

Ranjan Shetty

Shaping Culture
How leader creates Organizational Culture……
Inspired Leaders Drive Culture… Inspired Culture drives Prosperity
 How Leader Creates Organizational Culture

Section 1

Section 2

Section 3

Section 4

Section 5
SAS CEO Jim Goodnight’s philosophy is simple,
Section 6 but effective: Treat employees like they make a
difference and they will.
 How Leader Creates Organizational Culture

Section 1

Section 2

Section 3

SAS offers an environment that inspires

Section 4 and
and
employees, allowing them to build long-term
relationships with customers and focus on
Section 5 solving their business problems.

And the result SAS has been ranked on the FORTUNE

Section 6
"100 Best Companies to Work For"
 How Leader Creates Organizational Culture

Section 1

Section 2
Families
Families andand Retirees
Retirees
SAS
SAS isis committed
committed to to helping
helping employees,
employees, their
theirfamilies
familiesand
and retirees
retirees
Section 3 achieve
achieve balance
balance in in their
their lives
lives by
by providing
providing problem-solving,
problem-solving, coaching,
coaching,
resources
resources andand referrals,
referrals, andand educational
educational programs.
programs.
Recreation
Recreation and and Fitness
Fitness
Section 4 Aquatics
Aquatics •• Personal
Personal Training
Training •• Fitness
Fitness Class
Class •• Racquet
Racquet Stringing
Stringing ••
Massage
Massage Therapy
Therapy •Wellness
•Wellness •• Organized
Organized Sports
Sports
Health
Health care
care Service
Service
Section 5
Their
Their mission
mission isis to
to provide
provide comprehensive
comprehensive health
health care
care services
services that
that
promote
promote optimal
optimal health.
health.
Section 6
 How Leader Creates Organizational Culture

Section 1

Section 2

Section 3 “At GE, we consider our culture to be among

our innovations. Over a decades our leaders
have built GE’s culture into what it is today- a
Section 4
place for creating and bringing big ideas to life.
Today, that culture is the unifying force for
Section 5 many business units around the world”

Section 6
 How Leader Creates Organizational Culture

Section 1

Section 2

Section 3

Section 4
As Jack Welch puts it: "What sets GE apart is a culture that uses diversity as
a limitless source of learning opportunities, a storehouse of ideas whose
Section 5 breadth and richness is unmatched in world business. At the heart of this
culture is an understanding that an organization's ability to learn, and
translate that learning into action rapidly, is the ultimate competitive
business advantage."
Section 6
 How Leader Creates Organizational Culture

Section 1

Section 2
How
How Leaders
Leaders Create
Create Winning
Winning Streak?
Streak?
Section 3
Confidence
Confidence in in an an organization
organization isis more
more than
than just
just aa spirit
spirit of
of "We
"We
can
can do
do it."
it." ItIt isis the
the foundation,
foundation, systems,
systems, and
and culture
culture involving
involving
Section 4 positive
positive behaviors
behaviors such such asas open
open communication,
communication, self-scrutiny,
self-scrutiny,
respect,
respect, teamwork,
teamwork, accountability,
accountability, collaboration,
collaboration, and and initiative
initiative
Section 5 that
that result
result in in winning.
winning. In In turn,
turn, winning
winning breeds
breeds greater
greater
confidence
confidence and and raises
raises the
the company
company to to an
an even
even higher
higher level.
level.

Section 6
 How Leader Creates Organizational Culture

Section 1

Section 2 There
There are
are four
four levels
levels of
of confidence
confidence to
to create
create organizational
organizational
Culture
Culture
Section 3
•• Self-confidence:
Self-confidence: itit isis the
the belief
belief that
that "I"I can
can dodo it.“
it.“
•• Team
Team confidence:
confidence: This
This isis having
having confidence
confidence in in each
each other
other
Section 4 •• System
System confidence:
confidence: This
This entails
entails organizations
organizations havinghaving
confidence
confidence in
in the
the organizational
organizational structures
structures
Section 5 •• External
External confidence:
confidence: ThisThis isis confidence
confidence that that external
external
stakeholders,
stakeholders, based
based on
on their
their positive
positive expectations
expectations produced
produced by by
the
the previous
previous three
three levels
levels of
of confidence
confidence
Section 6
 How Leader Creates Organizational Culture

Section 1 Leaders
Leaders create
create aa culture
culture of
of accountability,
accountability, collaboration,
collaboration, and
and
inspiration
inspiration

Section 2 ••Assure
Assure accountability:
accountability: Make
Make information
information transparent
transparent and
and
accessible,
accessible, by
by fostering
fostering straight
straight talk
talk and
and communicating
communicating the
the
Section 3 facts,
facts, which
which builds
builds trust
trust and
and prevents
prevents denial.
denial.

••Cultivate
Cultivate collaboration:
collaboration: Create
Create conversations
conversations across
across the
the
Section 4 organization;
organization; talking
talking isis required
required to
to solve
solve problems
problems and
and to
to
reinforce
reinforce respect
respect and
and inclusion.
inclusion. Define
Define goals
goals that
that define
define success
success
Section 5 and
and that
that signal
signal how
how each
each person
person contributes
contributes to
to achieving
achieving the
the
overall
overall goals.
goals.

Section 6 ••Inspire
Inspire initiative:
initiative: Encourage
Encourage newnew ideas
ideas and
and treat
treat people
people with
with
respect
respect asas experts
experts in
in their
their work.
work. Encourage
Encourage small
small wins
wins that
that
make
make aa difference
difference andand build
build momentum.
momentum.
 How Leader Creates Organizational Culture

Those interested in the leadership realm of emotional

Section 1
intelligence will see many similarities between EQ research and
the above characteristics.
Section 2

Edgar Schein, a corporate culture pioneer asserts that,

Section 3
while leaders create culture in the early stages of an organization,
Section 4 culture creates leaders as an organization matures. He suggests
that culture is deep, broad, and stable. It can be an unconscious
determinant of who gets hired, who gets promoted and
Section 5 rewarded, and indeed,

Section 6 How the vision, mission, and strategy are lived?

 How Leader Creates Organizational Culture

Section 1

Section 2

Section 3

Section 4

Section 5

Section 6
 How Leader Creates Organizational Culture

Section 1 Shaping
Shaping Culture
Culture

Section 2 ••Stories
Stories –– Depicting
Depicting the
the past
past events
events of
of the
the organization.
organization.
Some
Some organizations
organizations actually
actually try
try to
to manage
manage this
this element
element
Section 3 of
of culture
culture learning.
learning.

••Rituals
Rituals –– Repetitive
Repetitive sequential
sequential activities
activities reinforcing
reinforcing the
the
Section 4
values
values of
of the
the organization.
organization.

Section 5 ••Material
Material Symbols
Symbols –– Conveying
Conveying social
social equality,
equality, desired
desired
organizational
organizational behavior,
behavior, etc.
etc. by
by the
the top
top management.
management.
Section 6
••Language
Language –– Acceptance
Acceptance and
and preservation
preservation of
of culture.
culture.
THUMB RULE OF HOW TO
BEHAVE IN A CLASSROOM..
Rule no - 1

“Don’t Ask Questions?” “I look for three

things in a new
hire: energy,
creativity, and
integrity.
But if you don’t get
the last thing, the
first two will kill
you.”

─Warren Buffett
 Thank You!
“CULTURE ISN’T SIMPLY ONE ASPECT OF THE GAME – IT IS THE GAME…
ONCE YOU ENTER A SUCCESSFUL CULTURE, YOU FEEL IT IMMEDIATELY. ”