LOCATION SAMPLE SIZE MARGIN OF ERROR

Total Philippines 2,500 +/- 2%

NCR 300 +/- 6%
North Luzon 550 +/- 4%
South Luzon 540 +/- 4%
Visayas 510 +/- 4%
Mindanao 600 +/- 4%

 1
STRICTLY
CONFIDENTIAL

FEBRUARY 20-26, 2010

NATIONAL SURVEY OF REGISTERED VOTERS

 2
 STRICTLY
CONFIDENTIAL

VOTER PREFERENCE FOR PRESIDENT BY MAJOR AREAS - RP

National Pre-Election Surveys (In %)

 3
 STRICTLY
CONFIDENTIAL

VOTER PREFERENCE FOR PRESIDENT BY MAJOR AREAS - NCR

National Pre-Election Surveys (In %)

 4
 STRICTLY
CONFIDENTIAL

VOTER PREFERENCE FOR PRESIDENT BY MAJOR AREAS – NORTH

LUZON
National Pre-Election Surveys (In %)

 5
 STRICTLY
CONFIDENTIAL

VOTER PREFERENCE FOR PRESIDENT BY MAJOR AREAS – SOUTH

LUZON
National Pre-Election Surveys (In %)

 6
 STRICTLY
CONFIDENTIAL

VOTER PREFERENCE FOR PRESIDENT BY MAJOR AREAS -

VISAYAS
National Pre-Election Surveys (In %)

 7
 STRICTLY
CONFIDENTIAL

VOTER PREFERENCE FOR PRESIDENT BY MAJOR AREAS -

MINDANAO
National Pre-Election Surveys (In %)

 8
 STRICTLY
CONFIDENTIAL

VOTER PREFERENCE FOR PRESIDENT BY LOCALE - URBAN

National Pre-Election Surveys (In %)

 9
 STRICTLY
CONFIDENTIAL

VOTER PREFERENCE FOR PRESIDENT BY LOCALE - RURAL

National Pre-Election Surveys (In %)

 10
 STRICTLY
CONFIDENTIAL

VOTER PREFERENCE FOR PRESIDENT BY GENDER - MALE

National Pre-Election Surveys (In %)

 11
 STRICTLY
CONFIDENTIAL

VOTER PREFERENCE FOR PRESIDENT BY GENDER - FEMALE

National Pre-Election Surveys (In %)

 12
 STRICTLY
CONFIDENTIAL

VOTER PREFERENCE FOR PRESIDENT BY ECONOMIC CLASS -

ABC
National Pre-Election Surveys (In %)

 13
 STRICTLY
CONFIDENTIAL

VOTER PREFERENCE FOR PRESIDENT BY ECONOMIC CLASS - D

National Pre-Election Surveys (In %)

 14
 STRICTLY
CONFIDENTIAL

VOTER PREFERENCE FOR PRESIDENT BY ECONOMIC CLASS - E

National Pre-Election Surveys (In %)

 15
 STRICTLY
CONFIDENTIAL

VOTER PREFERENCE FOR PRESIDENT BY AGE GROUP – 18-24

National Pre-Election Surveys (In %)

 16
 STRICTLY
CONFIDENTIAL

VOTER PREFERENCE FOR PRESIDENT BY AGE GROUP – 25-34

National Pre-Election Surveys (In %)

 17
 STRICTLY
CONFIDENTIAL

VOTER PREFERENCE FOR PRESIDENT BY AGE GROUP – 35-44

National Pre-Election Surveys (In %)

 18
 STRICTLY
CONFIDENTIAL

VOTER PREFERENCE FOR PRESIDENT BY AGE GROUP – 45+

National Pre-Election Surveys (In %)

 19
 STRICTLY
CONFIDENTIAL

VOTER PREFERENCE FOR PRESIDENT BY RELIGION - CATHOLIC

National Pre-Election Surveys (In %)

 20
 STRICTLY
CONFIDENTIAL

VOTER PREFERENCE FOR PRESIDENT BY RELIGION - INC

National Pre-Election Surveys (In %)

 21
 STRICTLY
CONFIDENTIAL

VOTER PREFERENCE FOR PRESIDENT BY RELIGION - AGLIPAYAN

National Pre-Election Surveys (In %)

 22
 STRICTLY
CONFIDENTIAL

VOTER PREFERENCE FOR PRESIDENT BY RELIGION -

PROTESTANT
National Pre-Election Surveys (In %)

 23
 STRICTLY
CONFIDENTIAL

VOTER PREFERENCE FOR PRESIDENT BY RELIGION – MUSLIMS

National Pre-Election Surveys (In %)

 24
 STRICTLY
CONFIDENTIAL

VOTER PREFERENCE FOR PRESIDENT BY RELIGION – BORN

AGAIN
National Pre-Election Surveys (In %)

 25
 STRICTLY
CONFIDENTIAL

VOTER PREFERENCE FOR PRESIDENT BY RELIGION - OTHERS

National Pre-Election Surveys (In %)

 26
 STRICTLY
CONFIDENTIAL

VOTE COMMITMENT FOR PRESIDENTIAL CANDIDATE

National Pre-Election Surveys (In Col%)
Base: Total who voted for particular candidate
RP RP RP MAJOR AREAS
DEC09 JAN10 FEB10
NCR NORTH SOUTH VIS MIN
LUZ LUZ
Benigno Simeon “Ninoy” [46%] [36%] [34%]
Aquino III
Will definitely still change 13 19 16 26 20 17 13 8
Possibly still change 34 33 35 34 27 36 34 40
Possibly no longer change 16 12 15 15 15 18 13 12
Will definitely no longer 37 36 35 25 38 30 39 39
change
Manuel “Manny” Villar Jr. [27%] [34%] [32%]
Will definitely still change 12 19 18 21 20 23 20 7
Possibly still change 37 30 35 40 28 40 34 39
Possibly no longer change 16 14 16 12 15 18 17 15
Will definitely no longer 35 37 31 27 37 19 29 39
change
Joseph “Erap” Estrada [17%] [13%] [16%]
Will definitely still change 14 15 20 33 27 22 19 10
Possibly still change 31 37 30 26 23 35 35 30
Possibly no longer change 18 12 14 13 7 23 4 14
Will definitely no longer 38 35 36 28 43 21 41 46
change
Gilbert “Gibo” Teodoro Jr. [5%] [5%] [6%]
Will definitely still change 10 13 16 33 9 19 19 6
Possibly still change 42 31 40 46 23 50 41 46
Possibly no longer change 13 13 14 4 11 12 19 21
Will definitely no longer
Regarding your 34the Philippines,
choice for President of 42 in your opinion,
30 from now
17until 2010,57 19
what is the possibility 22you will
that 27

changestill change your mind? 27
 STRICTLY
CONFIDENTIAL
TRUST RATINGS OF SPECIFIC PRESIDENTIABLES
February 16-20, 2010 National Pre-Election Survey
[Base: Intend to Vote ] (In Col%)
RP Major Areas Economic Class
FEB10
NCR NLUZ SLUZ VIS MIN ABC D E

Benigno “Noynoy” Aquino, III

Much 65 61 60 67 71 64 58 66 64
Undecided 23 26 24 22 19 25 25 22 25
Little 11 13 15 10 9 10 17 11 10
NET +54 +48 +45 +57 +62 +53 +41 +54 +54
Manuel “Manny” Villar
Much 65 63 65 59 70 68 61 64 71
Undecided 21 20 19 26 20 20 22 23 16
Little 12 16 13 14 10 10 15 12 12
NET +53 +47 +53 +45 +60 +58 +46 +51 +59
Joseph “Erap “ Estrada
Much 36 38 39 37 21 46 26 36 42
Undecided 31 27 31 32 31 32 29 32 28
Little 31 34 29 29 46 21 44 31 29
NET +5 +4 +10 +9 -25 +25 -18 +5 +13
Gilbert “Gibo” Teodoro
Much 31 34 37 27 36 24 41 31 29
Undecided 34 32 31 39 31 37 25 36 33
Little 30 33 26 29 30 34 32 29 32
NET +1 +1 +11 -2 +5 -10 +9 +2 -3
 Net Trust = “Very much+ Much Trust” minus ”Little+ Very Little/No Trust” 28
 STRICTLY
CONFIDENTIAL

AMONG AQUINO VOTERS

[34%]

Not corrupt/will not be corrupt 20

Comes from a good family 17
Being pro-poor/helps the poor 11
Has untainted reputation 8
Trustworthy 8
A good person 6
God-fearing/Religious 5
To continue the legacy of his parents 4
Smart/capable 3
Approachable 3
Has many accomplishments for the country 2
To try his leadership skills 2
Brave/fights for principles 1
Has good platforms 1
Hardworking 1
Provides basic social services 1
Shuns politicking 1
Popular/well-known 1

 What do you primarily like about…(name of Presidentiable)?

29
 STRICTLY
CONFIDENTIAL

AMONG VOTE
INTENDERS [100%]

Lack of experience/ability 9
Can be dictated upon by others 4
Has few accomplishments for the country 3
Can't stand on his own 3
I don't know him 2
Not yet ready for the presidency 2
Tainted reputation/Involved in anomalies 1
Does not fullfill his promises 1
Not trustworthy 1
Braggart/Arrogant 1
Hacienda Luisita issue 1
Does not like his leadership style 1
His platform is not clear 1
Not pro-poor/Elitist 1
Corrupt 1
Traditional politician 1
None 65

 What do you primarily dislike about…(name of Presidentiable)?

30
 STRICTLY
CONFIDENTIAL

AMONG VILLAR VOTERS

[32%]

Being pro-poor/helps the poor 40

Provides assistance to OFWs 13
Trustworthy 6
Not corrupt/will not be corrupt 5
Used to poverty/being poor 5
Provides housing 4
A good person 4
Smart/capable 4
Has many accomplishments for the country 3
Approachable 3
Provides basic social services 2
Hardworking 2
To try his leadership skills 1
Has good platforms 1
Can increase number of jobs/livelihood 1
Brave/fights for principles 1
Comes from a good family 1
Comes from the same area/province/region/ethnicity 1
Has/can lower the prices of commodities 1
Popular/well-known 1

 What do you primarily like about…(name of Presidentiable)?

31
 STRICTLY
CONFIDENTIAL

AMONG VOTE
INTENDERS [100%]

Tainted reputation/Involved in anomalies 13

Corrupt 7
Has too much publicity/advertisements 6
I don't know him 2
Does not fullfill his promises 2
Not trustworthy 2
Braggart/Arrogant 2
Already rich 1
Does not like his leadership style 1
Businessman 1
A lackey of the current administration 1
Lack of experience/ability 1
Not yet ready for the presidency 0
His platform is not clear 1
Not pro-poor/Elitist 1
None 58

 What do you primarily dislike about…(name of Presidentiable)?

32
 STRICTLY
CONFIDENTIAL

AMONG ESTRADA VOTERS

[16%]
Being pro-poor/helps the poor 37
Has become a president 6
Has/can lower the prices of commodities 6
Has many accomplishments for the country 6
Brought peace to Mindanao 6
Provides basic social services 5
A good person 3
Not corrupt/will not be corrupt 3
Trustworthy 3
Smart/capable 3
Brave/fights for principles 2
Approachable 2
Provides disaster assistance 1
Provides housing 1
Popular/well-known 1
Can increase number of jobs/livelihood 1
Fights crimes/illegal activities 1
Comes from a good family 1
To try his leadership skills 1
To continue the programs of the past administration 1
Provides assistance to OFWs 1
Hardworking 1
Has untainted reputation 1
To clean his name 1

 What do you primarily like about…(name of Presidentiable)?

33
 STRICTLY
CONFIDENTIAL

AMONG VOTE
INTENDERS [100%]

Corrupt 12
Too old for the presidency 11
Tainted reputation/Involved in anomalies 10
An ex-convict 10
Has too many vices 4
Does not like his leadership style 2
Not trustworthy 2
Has a mistress/mistresses 1
Lack of experience/ability 1
Does not fullfill his promises 1
Can't stand on his own 1
He legalized jueteng/gambling 1
Has few accomplishments for the country 1
Can be dictated upon by others 1
Not pro-poor/Elitist 1
Traditional politician 1
His platform is not clear 1
None 36

 What do you primarily dislike about…(name of Presidentiable)?

34
 STRICTLY
CONFIDENTIAL

AMONG GIBO VOTERS [6%]

Smart/capable 35
Being pro-poor/helps the poor 17
Not corrupt/will not be corrupt 6
Has untainted reputation 5
Trustworthy 5
Has many accomplishments for the country 5
Provides basic social services 3
To continue the programs of the past administration 2
Brave/fights for principles 2
To try his leadership skills 2
Might develop the country 1
Hardworking 1
Provides housing 1
Has good platforms 1
A partymate 1
A good person 1
Loyal to parents 1
Shuns politicking 1
Approachable 1
Has/can lower the prices of commodities 1
There won't be communists in the country 1
His youth 1
Not a trapo 1
Popular/well-known 1
Fights crimes/illegal activities 1
Provides disaster assistance 1
Provides assistance to OFWs 1
Brought peace to Mindanao 1
Can increase number of jobs/livelihood 1
Comes from a good family 1
Strict 1

 What do you primarily like about…(name of Presidentiable)?

35
 STRICTLY
CONFIDENTIAL

AMONG VOTE INTENDERS

[100%]

I don't know him 17

A lackey of the current administration 14
Lack of experience/ability 8
Braggart/Arrogant 3
Can be dictated upon by others 2
Corrupt 2
Not trustworthy 2
Not yet ready for the presidency 2
Has few accomplishments for the country 1
His platform is not clear 1
Anti-Muslim 1
Not pro-poor/Elitist 1
I don't like him 1
Traditional politician 1
Does not like his leadership style 1
None 42

 What do you primarily dislike about…(name of Presidentiable)?

36
 STRICTLY
CONFIDENTIAL

VOTER PREFERENCE FOR PRESIDENT: PAST WEEK

AWARENESS, FAVORABILITY AND AD EXPOSURE
February 20-26, 2010 National Pre-Election Survey (In %)
Base: Intend to Vote
%Vote % Aware % % % Liked % Heard %Read % Saw %
in past Much Saw TV TV Ad Radio Ads News Posters/ Personal
week Trust Ad [Base: paper Ads Billboards visit
Saw
TV Ad]

AQUINO 34 81 65 79 82 16 11 25 1

VILLAR 32 84 65 81 83 18 12 35 2

ESTRADA 16 71 36 67 61 10 8 17 2

TEODORO 6 60 31 57 63 8 6 19 1

GORDON 3 45 22 41 60 5 4 8 0.3

VILLANUEVA 2 31 16 29 57 3 3 4 0.3

ACOSTA 1 5 10 3 54 1 1 1 0.1

PERLAS 0.5 4 6 2 48 1 1 0.4 0.1

MADRIGAL 0.3 29 15 25 43 3 3 4 0

DELOS REYES 0.2 4 7 2 54 1 1 1 0

 37
 STRICTLY
CONFIDENTIAL

VOTER PREFERENCE FOR PRESIDENT: AWARENESS,

FAVORABILITY AND AD EXPOSURE VOTE CONVERSION RATES
(Total RP)
Feb 20-26, 2010 National Pre-Election Survey [Base: Intend to Vote] (In
%)
Vote VOTE CONVERSION RATES AMONG THOSE…
Share
Aware of With Who Who Who Who Who Saw Who visited
Candidate Much Watched Liked Heard Read Posters/ their place
Trust TV ad TV ad Radio ads Newspaper billboards
ads

AQUINO 34 36 47 36 41 39 48 43 38

VILLAR 32 33 43 32 37 35 30 36 42

ESTRADA 16 18 39 18 26 21 17 20 30

TEODORO 6 8 17 8 11 11 15 10 11

GORDON 3 4 9 4 7 12 7 0

VILLANUEVA 2 5 12 5 11 8 8 14

ACOSTA 1 2 3 2 0 0 4 0

PERLAS 0.5 4 1 2 0 0 9 0

MADRIGAL 0.3 0.3 1 0.3 1 0 0 0

DELOS REYES 0.2 1 4 2 0 0 0 0

 38
 STRICTLY
CONFIDENTIAL
CAMPAIGN SLOGANS OF PRESIDENTIAL
CANDIDATES
February 20-26, 2010 National Pre-Election Survey (In
Col%)
Base: Intend to Vote
RP MAJOR AREAS
JAN10
NCR NORTH LUZ SOUTH VIS MIN
LUZ

Sipag at Tiyaga
Like 83 82 82 86 82 83
Undecided 11 8 11 8 13 12
Dislike 6 10 7 5 5 5
NET +77 +72 +76 +81 +77 +77
Kung Walang Corrupt, Walang Mahirap
Like 77 75 74 79 74 80
Undecided 15 13 16 11 19 14
Dislike 9 12 10 10 7 6
NET +68 +62 +63 +69 +67 +74
Para sa Mabilis na Pag-ahon Kailangan ng Galing at Talino
Like 70 67 73 68 71 71
Undecided 20 17 16 22 21 21
Dislike 10 16 11 10 7 8
NET +61 +51 +62 +59 +64 +63

NET= Like very much/Somewhat like minus Somewhat dislike/Very much dislike

I will show you various campaign slogans of candidates running for President of the Philippines in the coming May 2010 elections.
Please tell me if you…
 39
 STRICTLY
CONFIDENTIAL

CAMPAIGN SLOGANS OF PRESIDENTIAL CANDIDATES

February 20-26, 2010 National Pre-Election Survey (In Col%)
Base: Intend to Vote
RP MAJOR AREAS
FEB10
NCR NORTH LUZ SOUTH VIS MIN
LUZ

Pagbabagong Kailangan sa ating Bagumbayan / Stand for Change

Like 60 57 63 59 59 60
Undecided 27 24 23 28 29 27
Dislike 14 19 14 13 12 13
NET +46 +38 +49 +45 +46 +47
Bagong Pilipinas, Bagong Pilipino
Like 56 43 58 50 58 63
Undecided 26 30 20 30 28 25
Dislike 18 27 22 20 14 13
NET +37 +16 +36 +30 +45 +50
Kung May ERAP, May Ginhawa!
Like 52 54 54 52 36 63
Undecided 25 20 23 27 32 22
Dislike 23 26 23 21 32 15
NET +29 +28 +31 +30 +4 +48

NET= Like very much/Somewhat like minus Somewhat dislike/Very much dislike

I will show you various campaign slogans of candidates running for President of the Philippines in the coming May 2010 elections.
Please tell me if you…
 40
 STRICTLY
CONFIDENTIAL

SECOND CHOICE FOR PRESIDENT

February 20-26, 2010 National Pre-Election Survey (In Col%)
Base: Intend to Vote
SECOND AMONG THOSE WHOSE FIRST CHOICE FOR PRESIDENT IS…
CHOICE IS...
AQUINO VILLAR ESTRAD TEO- GOR- VILLA- ACOS- PER-LAS MAD- DELOS UNDE-
A DORO DON NUEVA TA RIGAL REYES CIDED

AQUINO 22 34 25 23 25 29 18 16 0 0 5
VILLAR 34 26 25 31 17 19 6 33 25 33 10
ESTRADA 10 10 17 5 5 9 23 0 0 33 9
TEODORO 8 9 7 15 9 7 24 0 37 17 2
GORDON 5 3 1 7 11 5 6 17 0 0 1
VILLANUEVA 2 2 2 0 2 13 0 0 0 0 0
ACOSTA 0.5 0.1 0 0 0 2 6 9 0 0 0
PERLAS 0 0.1 0.2 1 0 0 0 0 0 0 0
MADRIGAL 2 1 1 1 2 2 0 0 13 0 0
DELOS REYES 0.4 0.2 0 0 2 3 0 8 0 17 1
UNDECIDED 16 16 20 18 28 12 17 17 25 0 73

If ever you would still change your mind on who to vote for as President of the Philippines in the coming May 2010 elections,
 who would you most probably choose from this list…
41