Documente Academic
Documente Profesional
Documente Cultură
Business,
8th Edition
Chapter 1-1
Learning Objectives
Discuss the meaning of international
business
Explain the importance of understanding
international business
Identify and describe the basic forms of
international business activities
Discuss the causes of globalization
Comprehend the growing role of emerging
markets in the global economy
COPYRIGHT 2015 PEARSON EDUCATION, INC.
Chapter 1-2
Currencies
Cultures
Legal Systems
Availability of Resources
Skills & Knowledge
COPYRIGHT 2015 PEARSON EDUCATION, INC.
Chapter 1-3
Chapter 1-4
Chapter 1- 5
Exporting: selling
of products made in
ones own country
for use or resale in
other countries.
Importing: buying
of products made in
other countries for
use or resale in
ones own country.
Chapter 1-6
Chapter 1-7
Foreign Direct
Investments
(FDI)
Foreign Portfolio
Investments
(FPI)
Chapter 1-8
International licensing
Intellectual Property
International franchising
The Franchisor
The Franchisee
International management contract
Management Services
Chapter 1-9
Chapter 1-10
Chapter 1-11
Chapter 1-12
Chapter 1-13
Chapter 1-14
Chapter 1-15
Chapter 1-16
Chapter 1-17
Chapter 1- 18
Chapter 1- 19
Review Questions
What is international business? How does it differ
from domestic business?
Why is it important for you to study international
business?
What are the basic forms of international business
activity?
How do merchandise exports and imports differ
from service exports and imports?
What is portfolio investment?
What are the basic reasons for the recent growth
of international business activity?
COPYRIGHT 2015 PEARSON EDUCATION, INC.
Chapter 1-20