Documente Academic
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Farm
Bhirakarn
5180372
Patdanai
5180676
Taveechai
5280388
Nuttanun
GOAL
Problem
Solution
GOAL
Problem
Solution
GOAL
Problem
Solution
GOAL
Problem
Defense
Problem
Solution
Current situation
- 2 main channels for Natureview
to sell its products
Supermarket and Natural food
stores
- In the proportion of 97% to
supermarket and 3% to natural
food stores.
GOAL
Problem
Solution
Proble
m
Defens
e
GOAL
Problem
Solution
GOAL
Problem
Solution
Competitive advantage
Solution
Defense
GOAL
Problem
Solution
GOAL
Problem
Solution
Brand Image
Solutio
n
Defens
e
Organic yogurt
Shoppers at natural foods stores
earn more income, more educated
and not price sensitive.
Natural foods store shoppers are
more concern on health issue, not
price.
If expand to supermarket, its
brand image will be doubted by
current consumers.
GOAL
Problem
Solution
Solutio
n
Defens
e
Financial
Statement
Year 2000
Financial Forecast
Option 1
Advertising Cost is
abundance, Natureview would
have paid 4,800,000 on ads
by year 2001
Option 2
Option 3
THANK
YOU