FRUITEAS

Your health is our concern

WHO ARE WE?

Company

Background
Mission, Vision and Objectives
Strategies
Organizational Chart
Value Chain

I. COMPANY BACKGROUND
Nature

of the Business: Food Services

Form of Business: Partnership
Possible Location: Divisoria
Beginning Capital: 300 000.00

WHO ARE WE?

Company

Background
Mission, Vision and Objectives
Strategies
Organizational Chart
Value Chain

II. MISSION, VISION, AND

OBJECTIVES
Mission

To serve food that is healthy which

promotes a healthy lifestyle to all its
customers
Vision

To become a leading food brand name

nationally within five years

II. MISSION, VISION, AND

OBJECTIVES
Objectives

To encourage people to live a healthy

lifestyle through serving of nutritious
foods
To uplift the ideals and values of a
company that cares for its people
To earn profit without sacrificing the
quality of products and the ethical
standards expected of the company by
the laws of Philippines

WHO ARE WE?

Company

Background
Mission, Vision and Objectives
Strategies
Organizational Chart
Value Chain

III. STRATEGIES
Be

the Employer of Choice

Invest in partners and employees
capable of delivering a superior
customer experience
Grow the Store Portfolios
Increase the scale of Fruiteas through
licensing opportunities and franchising

III. STRATEGIES
Create

new Occasions to Visit Store

Grow store usage across the day
through creating happy hours, holiday
discounts, and freebies for customers
Flamboyance in Packaging
In containers and plates, Fruiteas name
should be seen to create an impression
to the customers

III. STRATEGIES
Employ

efficiency
The business always aims to buy raw
materials at lesser cost as it aims to sell
them at an affordable price. Cost cut-off
procedures should be highly exercised.

WHO ARE WE?

Company

Background
Mission, Vision and Objectives
Strategies
Organizational Chart
Value Chain

IV. ORGANIZATIONAL CHART

Manager

Cashier

Server 1

Server 2

Cook

Asst.
Cook

IV. ORGANIZATIONAL CHART

Roles

Manager
Prepares

the financial statement of the

business
Manages the Value Chain Process and
makes sure it is undergone efficiently and
effectively
Takes care of its people and assures that
the business does not violate any ethical
standards under the law of the Philippines

IV. ORGANIZATIONAL CHART

Cashier

Takes the order from the customer,

channels it to the cook, and collects the
payment equivalent to the products
ordered.
Responsible for the daily summary of
sales which ensures that all items
punched on the computer system are
items ordered

IV. ORGANIZATIONAL CHART

Cook

Responsible for the main food preparation

process (e.g. shaking, frying, making of
tea)
Maintains sanitation of the kitchen and
ensures that food served are of quality
and are not contaminated
Keeps the inventory of the company

IV. ORGANIZATIONAL CHART

Assistant

Cook

Assists the cook in the preparation of the

food when orders are numerous
Purchases materials aside from those
ordered in bulknecessary for the food
preparation
Occasionally, washes the dishes and
assists the cook in the inventory counting

IV. ORGANIZATIONAL CHART

Servers

Entertains the customers and guides

them to available areas
Takes the order of the customer and
delivers it to them
Serve as the arbiter for customers
concerns and channels them to the
manager
Responsible in maintaining the cleanliness
of the cafeteria

WHO ARE WE?

Company

Background
Mission, Vision and Objectives
Strategies
Organizational Chart
Value Chain

V. VALUE CHAIN (PRIMARY)

Inbound

Logistics

The inbound logistics for Fruiteas refers

to the selection of quality ingredients and
fruits by the company-appointed third
persons from fruit producers in Visayas and
Mindanao. In the case of Fruiteas, the fruits
are checked and ordered such as the time
of ripeness be matched on the selling of the
products made out of these fruits.

V. VALUE CHAIN (PRIMARY)

These fruits are now transported to the
storage site which is also at the place of the
business. The company does not outsource its
fruit choices because it believes in the quality
of fruits that the Philippines possesses and it
also aims to help local farmers to earn.

V. VALUE CHAIN (PRIMARY)

Operations

The major site of operations of Fruiteas

is at Divisoria. According to the standards
set by the company, the products are
expected to be of high quality and cheap,
thus, the company believes that by the
end of its third year, Fruiteas will be wellknown in the city.

V. VALUE CHAIN (PRIMARY)

Outbound

Logistics
Apparently, the products are sold in
the business location.

V. VALUE CHAIN (PRIMARY)

Marketing

and Sales
Fruiteas invests in superior quality
products and high level of customer
services than its competitors. As a
strategy for businesses on its preoperation stages, the company will hold
product testing in leading malls and
venues in the city.

V. VALUE CHAIN (PRIMARY)

Service

Fruiteas aims at building customer loyalty

through high level of customer service at its
store. One of the objective of Fruiteas as has
been mentioned, To uplift the ideals and
values of a company that cares for its
people, provides the importance of giving
the customers their finest time with the
Fruiteas Experience.

V. VALUE CHAIN (SUPPORTING)

Infrastructure

Fruiteas well designed stores, through

the help of the leading architects and
interior designers of the city, provides a
comfortable place complemented by with
good customer service.

V. VALUE CHAIN (SUPPORTING)

Human

Resource Management
The companys dedicated work force is
the key to the companys future success.
The employees are motivated through
generous benefits and incentives. The
company assures that the workers
underwent trainings and programs that
keeps the employees motivated and
efficient.

V. VALUE CHAIN (SUPPORTING)

Technology

Development
On
its
opening,
the
company
addressed the need for technology
development through the initiation of its
website (where customers can pre-order),
its facebook page, and its twitter account.
It has also partnered with local food
bloggers to advertise the product.

Fruiteas!
Thank you for listening!