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Intel Microprocessors
Extent of Rivalry (Med)
Threat of Entry (Low)
HP, Dell
High economies of scale ( need to
produce on large scale to recover costs)
High capital requirements ( Factories
and R&D cost millions)
Strong brand recognition ( guarantees
quality)
Overall: Potential or actual entry does
not limit in this industry. Huge barriers
so Intel are not facing the threat of new
entrants
Suppliers
Potential Entry
Industry
Rivalry
Substitutes
Silicon suppliers
Large volume buys ( Suppliers
depend on firms purchases)
Suppliers of a commodity(
Threat of Substitutes (Med)
Buyers
Intel microprocessors
Analysis of Industry Profitability
27%
23%
27%
AMD
-3%
2%
-19%
Texas
Instruments
23%
15%
22%
MCHP
23%
11%
28%