OUR PITCH

A brief overview of our

video idea and the basic
summary of our video

OUR VIDEO IDEA

It can be said that at the beginning of the process, our group
had to face a number of great suggestions and ideas and this
made picking the final ideas for our videos very difficult. We
finally decided that for a new and innovative video their
where certain aspects of narrative that we needed to include
that would benefit the lyrics of the song as well as the tone.
Our final video decision idea that we have chosen is the plot
of a young girl and the trials of facing an abusive relationship.
The video will begin with an action before narrative of the girl
laying on the floor beaten and then the audience will
experience the downfall of her relationship starting at the
good and positive aspects and moving onto the bad and
negative side. Throughout the video the audience will be
exploring the situation through the protagonists view or
stance and will get the experience her mental breakdown and

WHY WE CHOSE THIS

NARRATIVE
One reason for choosing this particular narrative is because its particularly
relative within the modern pop culture the relevance of domestic abuse if
suddenly coming to the horizon as the increase of female independence
and strength now means that women are becoming more powerful.
Another reason for choosing this particular narrative is due to the fact that
the lyrics of the song as well as the general tone and title Blind Heart
suggest that the woman within the video is being smothered by her false
emotion and therefore is becoming unaware of the situation that she is
facing. This means that for the producers of the video we are able to
envelope the protagonists feelings and clearly reflect the emotions of her
through the use of cinematography, editing and Mise en scene

GENRE ORIGINALITY

All though the topic of domestic abuse is particularly

relevant within the modern 21st century, the use of
this narrative differs from the normal and expected
style and tone you would usually find with EDM
music. Stereotypically with this style of song you
would expect to see heavily routines dances and
light hearted lip synchs as well as extravagant props
and settings. This therefore was a conscious decision
for us to make as we wanted the narrative to appear
original and also be filled with a number of
interesting shots as well as unusual styles of editing
and therefore this would be helped by having a
imaginative video with a clear and consistent

OUR ORIGINAL SHOT

CHOICES
> Action before narrative; using exiting shots without
explanation before they have been explained within
the video. This therefore creates a sense of intrigue
within the video and reflects the broken mental state
of the protagonist character.

> Hand Held Cam; this this basically the filming of the
video from the perspective of the protagonist and
therefore the audience feel empathy for the character
as they are experiencing the situation for their
perspective