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Documente Cultură
POKOK BAHASAN
Strategi Kompetitif Generik:
1. Strategi kompetitif generik
2. Strategi biay murah
3. Strategi diferensiasi
4. Strategi fokus (atau pasar khusus)
5. Strategi biaya terbaik
6. Ringkasan perbandingan fitur lima
strategi kompetitif generik.
The Rivals
Competitive
Advantage of
Strategies
The Companys:
1. A good product at a
lower price
2. A superior product that
is paying more for, or
3. A best-value offering
that represents an
attractive combination of
price, features, service,
and other appealing
attributes
WHETHER THE
COMPANY IS
PERSUING A
COMPETITIVE
ADVANTAGE
LINKED TO LOWER
COSTS OR
DIFFERENTIATIO
N
Lower Cost
M
A
R
K
E
T
T
A
R
G
E
T
A Broad
Cross-Section
Of Buyers
A Narrow
Buyer
Segment
(or Market
Niche)
Overall
Low-Cost
Provider
Strategy
Focus
Lower-Cost
Strategy
Broad
Differentiation
Strategy
BestCost
Provider
Strategy
Focus
Differentiation
Strategy
A Low-cost Provider
Strategy
A Broad Differentiation
Strategy
A Focused Differentiation
Strategy
A Best-cost Provider
Strategy
Outsourcing
or Vertical
Integration
Economies
of Scale
COST
DRIVERS
Capacity
Utilization
Supply
Chain
EfFiciencies
Bargaining
Power
Communicati
on System
and
Information
Technology
Learning
and
Experience
Production
Technology
and Design
Input Costs
Sales and
marketing
Employee
skill, training
and
experience
Product
features
and
performanc
e
Uniquen
ess
Drivers
Input quality
Customer
services
Production
R&D
Technology
and
innovation
WHEN A BES-COST
PROVIDER STRATEGY
WORK BEST OF
INDICATES
Between appealing to
the broad market as a
whole and a narrow
market niche