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Strada IQ
October 2015
Remarkable
Mobility
Leasing
As expected with the
Canadian dollar losing
value.
There is a corresponding
increase in leasing.
We anticipate this trend to
continue.
Providing a compelling
advantage to some
manufacturers.
Who Is Ahead
Porsche: + 31%
Lexus: + 26%
Mercedes-Benz: + 20%
Acura: + 16%
Land Rover: + 14%
Audi: + 12%
Subaru: + 12%
Nissan: + 12%
VW: + 9%
BMW: + 8%
GM: + 6%
Who Is Behind
Jaguar: - 9%
Ford: - 5%
Kia: - 4%
Mazda: - 3%
Hyundai: - 2%
At the three quarter point
the market is up by 2.5%.
Ford, Hyundai, and Kia are
perplexing.
Gains
SOME NUMBERS
THREE QUARTER 2015
Compact
Honda Civic..46,609
Toyota Corolla..38,972
Hyundai Elantra37,922
Mazda 3........27,626
Jetta.22,573
Toyota Camry..13,690
Hyundai Sonata..11,187
Honda Accord.........10,771
Chrysler 200....8,974
Chevy Malibu..7,703
Nissan Altima...5,631
SOME NUMBERS 1
THREE QUARTER 2015
CUV/SUV
PICK UP
Ford Escape.36,510
Ford F Series....91,659
Toyota RAV4.31,220
Ram.72,144
Honda CR-V.29,298
GMC Sierra....41,037
Chevy Silverado35,051
Chrysler Journey..19,156
Chevy Equinox.....14,792
SOME NUMBERS 2
THREE QUARTER 2015
LUXURY SUV/CUV
Entry Luxury
Audi Q55,930
M-B C Class..7,841
Acura RDX.....5,676
BMW 3 Series7,091
Lexus RX5,207
Audi A4......4,220
M-B M Class...4,619
Acura TLX..3,997
BMW X5..4,219
Lexus IS.....2,617
Acura MDX.....4,184
Infiniti Q50..2,468
M-B GLK....4,110
Cadillac ATS..2,408
Cadillac SRX........3,854
Lincoln MKZ..863
BMW X3.....3,349
Cadillac CTS.537
Infiniti QX60......2,784
Buick Enclave2,567
BMW X1..2,296
Lincoln MKX..1,821
SOME NUMBERS 3
THREE QUARTER 2015
New Entrants
D ID YOU KN OW
Lexus NX.4,384
Lamborghini.....90
Audi Q3...2,561
Maserati...357
M-B GLA.2,574
Ferrari......162
Lincoln MKC2,245
Panamera....254
Porsche Macan..1,639
GT-R..109
BMW X4.854
R8......86
Rolls-Royce..58
Bentley....104
Volt......868
Leaf.....850
OUR THOUGHTS
AT THE THREE QUARTER OF 2015
Remarkable year so far on top of a record year last year, and a suppressed economic
scenario in Alberta. Its truly impressive.
Premium economy is making inroads and stealing sales from several incumbents. With
Mercedes-Benz leading the way. Not only with new but also CPO sales.
If you have the feeling that the Koreans had their day in the sun, we agree with you.
Trucks, be it pick ups, SUV, CUV are inexorably displacing sedans. This trend will
continue, with customers seeking utility.
There is a friction point in showrooms which is counter productive for all the
stakeholders.
Interesting to see the full impact of the VW diesel gate in the months to come.
Free flowing money, be it finance or lease continues to power sales. Its an appreciable
profit opportunity for the providers of financial services.
Thank You