Documente Academic
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Documente Cultură
Group Members
OBJECTIVE :
Understand the
basic
requirements
of theof
Understand
themarkets
markets
basic
requirements
product.
the
product.
Market
Market potential
the
product
potentialofof
the
product
Competitive environment of the chosen product
in India
Mfg
How locations
product reaches
to consumer?
Criticality/significance
the
Supply chain
How
product reachesofto
consumer?
Criticality/significance
Who are all intermediate of
in between
of Mfg
to final
the Supply
chain
consumer e.g dealer, C&F agent, depot etc
Who
are all intermediate in between of Mfg to
Describe role of each intermediate in the supply chain
final consumer e.g dealer, C&F agent, depot etc
Describe role of each intermediate in the supply
chain
MCDONALDS CORPORATION
McDonald's In India
1996 - First restaurant opens in India, at
Basant Lok,Vasant Vihar, New Delhi.
McDonalds has built up huge brand equity. It is the No. 1 fastfood company by sales, with more than 31,000 restaurants
serving burgers and fries in almost 120 countries. Sales,
2007 (11,4009 million), 5.6% sales growth
Joint ventures with retailers (e.g. supermarkets).
Consolidation of retailers likely, so better locations for
franchisees.
Respond to social changes - by innovation within healthier
lifestyle foods. Its move into hot baguettes and healthier
snacks (fruit) has supported its new positioning.
Use of CRM, database marketing to more accurately market
to its consumer target groups. It could identify likely
customers (based on modeling and profiles of shoppers) and
prevent brand switching.
Strengthen its value proposition and offering, to encourage
customers who visit coffee shops into McDonalds.
The new formats, McCafe, having Wifi internet links should
help in attracting segments. Also installing childrens playparks and its focus on educating consumers about health,
fitness.
Continued focus on corporate social responsibility, reducing
the impact on the environment and community linkages.
International expansion into emerging markets of China and
India.
Competitive
environment
Inbound
logistics
Inbound
Logistics
Organizing the
supply of food and
materials to
restaurants
through approved
third party logistics
operators.
Production in huge
plants denoted
exclusive to
McDonalds
control food
distribution and
packaging system
Operations
R&D in field
research needs of
end users.
Relatively
Few
quality
Management Layers to
Firm Infrastructure
development
in
Reduce
Overhead
collaboration with
Effective Training Programs
good
suppliers
Improve
Worker
Human ResourcetoManagement
Efficiency and Effectiveness
Investments
in Technology
in order
Forward
integration:
to Reduce Costs Associated with
through
franchisees
Manufacturing
Processes
Technological Development
Procurement
Service
Outbound
Logistics
Operations
Inbound
Logistics
Efficient Plant
Delivery Schedule Small, Highly
enhance
Scale to Minimize that Reduces
Trained Sales
Manufacturing
Costs
Force
participation
in
Costs
improvement
Selection ofprocess
Low Products
Priced to
Timing of Asset
Cost Transport
Generate Sales
Purchases
Carriers
Volume
Outboun
d
logistics
Firm Infrastructure
Is the concern of
the franchisee.
Costs
Selection of Low
Cost Transport
Carriers
Reduce Frequency
and Severity
Products Priced to of Recalls
Generate Sales
Volume
Efficient Order
Sizes
National Scale
Advertising
Interrelationships
with Sister Units
Force
Marketing
& Sales
Service
Outbound
Outbound
Logistics
Logistics
Outbound
logistics are
Human Resource Management
growing as a part
of McDonalds
Technological Development recycling system
integrating in the
Frequent Evaluation Processes to
logistics of
Procurement
Monitor Suppliers Performances
distribution
Delivery Schedule Small, Highly
Effective Product
center
that Reduces
Trained Sales
Installations to
Marketing
Firm Infrastructure
Human Resource Management
Technological Development
A
R
Country teamsGare
IN
given autonomy in
marketing mix
decision.
Advertising & PR is
outsourced
(Mudra agency
in India)
Marketing
& Sales
Marketing
& Sales
Service
Outbound
Logistics
Operations
Inbound
Logistics
Procurement
Service
Services
Firm Infrastructure provided by
the
companies
Human Resource Management
enrollment
standards
Technological Development
Marketing
Service
& Sales
Service
Outbound
Logistics
Inbound
Logistics
Operations
Procurement
Procurement
Firm Infrastructure
Human Resource Management
Technological Development
Marketing
& Sales
Service
Outbound
Logistics
Inbound
Logistics
Operations
Procurement
Procurement
R&D
Firm Infrastructure
Human Resource Management
Technological Development
Service
Outbound
Logistics
Operations
Procurement
Marketing
& Sales
Inbound
Logistics
HRM
Firm Infrastructure
Human Resource Management
Technological Development
Service
Marketing
& Sales
Outbound
Logistics
Operations
Inbound
Logistics
Procurement
HRM specialists in R&D
and expertise in food formulation,
education to raise awareness of issues and raise demand.
The addressing environmental issues and CRS.
INFRASTRUCTUR
E
Support
Activities
Firm Infrastructure
Human Resource Management
Technological Development
Service
Marketing
& Sales
Outbound
Logistics
Operations
Inbound
Logistics
Process:
Procurem
ent
warehousi
ng
Transporta
tion
Retailing
of food
product
SUPPLIERS
Trikaya Agriculture
Supplier of Iceberg Lettuce
Vista Processed Foods Pvt. Ltd.
Supplier of Chicken and Vegetable range of products
(including Fruit Pies)
Dynamix Diary
Supplier of Cheese
Amrit Food
Supplier of long life UHT Milk and Milk Products for
Frozen Desserts
Distribution
Radhakrishna Foodland
Distribution Centres and cold storages.
Completely dedicated distribution and supply
chain.
Matching supplier production with deliveries using
ERP.
Quality inspection Program, quality check at 20
different points in supply chain.
HACCP(Hazard analysis critical control points) food
safety standards emphasizing prevention of faults.
Speed
Cost
Quality
Dependability
Flexibility