Company Profile

Manufacturing country- South Korea

Current Rank : 122
Executive 1: Mong-Koo Chung, Ph.D., Chairman

; Chief Executive Officer

Executive 2: Hyung Keun Lee, Vice Chairman;
Chief Executive Officer; Kia Motors Crop.
Establish in 1944 AD.
Fourth largest automobiles group in the world.
Exported over 5 millions cars to more than 155
countries.

Sales Management
Positioning strategy means to create an

image of the product or services in the mind

of the customers.
It impression by the marketers about his
product and services the creation of an
Positioning strategy can be derived from the
object attributes, competition, application, the
type of consumers involved or the
characteristics of the product class.

Sales Objectives
To enhance economic values &
sustainability at the same time.
2. To minimize the environment impact of its
production process.
3. Environment Philosophy: Love to humanity
with the automobiles.
1.

Price
Price is the cost that the customers is willing

to bear for the product & the way it is made

available to him
Marketers need to be very careful about the
pricing objectives and methods.
The price of automobiles in KIA ranges from
21,49,000 to 76,49,000.

Place
Sells the cars through different appropriate outlets

such as dealership & showrooms in the prime

location
In Nepal the authorize distributers is the Kia
continental located in Tinkune, Kathmandu. Beside
it there are 5 dealers in Nepal namely :
1. Pokhara.
2. Butwal.
3.Nepalgunj.
4. Narayanghat.
5. Biratnagar

Promotion
Promotion is about communicating with customers &

potential customers. It has number of purposes, for

Example:
To increase awareness such as range of vehicles KIA
offers.
To raise brand recognition which is very much
important in an industries with many competitors.
To increase demand thereby helping to meet the
objective of growth.
To highlight the uniqueness of the product quality &
great design it offers.
AIDA

Promotional Methods
Use of online banner advertisement.
Placing advertisement on billboards, online

banner ads, face book, Twitter etc.

Use of company website to meet the needs of
the consumers
TV advertisement campaign
Sponsorship to major sports events
Sales promotion & public relation
Direct marketing
Personal selling and online videos.

People
Kia motors Slovakia, carries out a project to educate

their employees called: With quality education of Kia

motors, to increase the competitiveness &
development of company & promoting job retention.
The target group are employees of the company and
the main area of education: comprehensive
development manager, operators, development
Program ,education in IT area, language learning,
technical training and soft skill
development.
In 2011, Kia Motors Slovakia educated
2598 employees in the educational field.

Physical Evidence
Automotive industries of Kia in

Seoul, South Korea.

Meaning of Sales Budget

Sales budgeting is a key function of

sales management. It involves

estimating future level of revenue
and selling expenses, and
consequently the profit contribution
made by the sales function. The
outcome of sales budgeting is seen in
the form of two documents:
1.The sales budget, and

Sales Budget reflects the targeted sales revenue.

Sales Expense budget shows the expenses necessary

to reach the targeted sales revenue.

Through these two statements sales management can
reconcile these revenues & expenses with the firms
objectives. Thus, sales budgeting is concerned with
improving selling efficiency & reducing the
selling costs.
More specifically, Sales Budget is a detailed
programme developed for a specified period that
indicates the anticipated sales & selling expenses.

Objectives of Sales Budget:1.Planning :The company formulates marketing and salesobjectives; the budget determines how
these objectives will bemet through a detailed breakdown of the sales budget among
products, territories and customers.
2.Co-ordination:The budget establishes what the cost of various heads b thereby maintaining a desired
relationship between expenditure and revenues.
The budget enables sales executives to coordinate expenses with sales.
It also restricts the sales executives form spending more that their share of the funds
helping to prevent expenses from getting out of control.
3. Control:The sales budget enables sales executives for evaluating sales performance . A sales
manager can improve his success by meeting sales and cost goals set forth in the sales
budget.
4. Evaluation:Sales department budgets become tools to evaluate the departments performance. By
meeting the sales& cost goalsset forth in the budget, a sales manager may prove himself
to be a successful executive.
Sales budget can be determined on the basis of following categories:

Sales Forecasting
1.
2.
3.
4.
5.
6.

Past sales levels and trends

General economic trends
Economic trends in the companys industry
Other factors expected to affect sales in the industry
Political and legal events
The intended pricing policy of the company

7. Expected action of
competitors
8. New products contemplated
by the company or other firms
9. Market research studies